Healthcare & Medical Practices

Healthcare and Hospitals Use SEO to Increase Site Traffic, Calls & Leads

Even if you have the best-designed healthcare website among the competition, it means little if the site hardly ranks on the first organic results page.

Research reveals that 7% of daily queries on Google are health-related. It also essential to point out that Google found that 50% of patients use the search engine to find general information about a healthcare provider. Also, about 30% use it to compare several healthcare centers. It is also common knowledge that over 75% of web users do not scroll past the first page of search results. That means you only get 25% of potential customers if your website ranks on the second page and beyond.

To connect to most prospects looking for health-related information and healthcare providers online, you need to invest in SEO for healthcare and hospitals. SEO or search engine optimization helps push your website up the ranking ladder, so it appears higher and severally on search engine result pages(SERPs).

SEO specialists at GoMarketing can formulate and implement a healthcare SEO strategy that elevates your online visibility, gives you an edge over the competition, and drives more potential customers to your business.

Get started with SEO for healthcare professionals today by calling us at 805-413-7893. Else, keep reading to learn more and our healthcare SEO services and how we can help transform your overall healthcare marketing strategy and revenue growth.

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Our Healthcare SEO Services

Website Audi Website Audit

We need to know your current SEO position to know how much SEO you need and the improvement areas to focus on. We look to identify keywords for your website ranks and see how your webpages currently perform in search engines. By uncovering the weaknesses holding back your website from ranking favorably on search results, we can formulate and implement corrective measures to increase your online visibility and organic traffic.

Keyword Research Keyword Research

Keywords are the foundation of any SEO strategy. With this understanding, we employ a unique approach to discovering the terms potential customers use when searching for health services and products or facilities like yours. We also look to find keywords that match your goals and potential customers’ search intent. We use reliable keyword research tools to expand and refine your list of target keywords.

Content Creation Content Creation

Content remains the king of healthcare marketing. It generates 300% more leads than traditional marketing at 62% lower costs.

Through brainstorming and keyword research tools, we discover concepts that will form the foundation of unique content that will distinguish you as a trusted information resource in your niche and increase your web ranking. We do not just optimize content for readers. We also include your target keywords to increase the odds of potential customers finding your webpages online.

Local SEO Local SEO

At GoMarketing, we are aware that “Near me” searches have increased five-fold over the past few years…and 46% of Google searches have local intent. We, therefore, cannot afford to underestimate the incredible power of local SEO for healthcare and hospitals.

Our local SEO strategy involves optimizing your website content with local keywords and creating and optimizing Google My Business profile for your healthcare facility. We also create medical profiles for your business on industry-specific review sites and leading online directories such as Yelp, HealthGrades, RateMDs, ZocDoc, CareDash, and others.

There is too much emphasis placed on link popularity, making link building a critical healthcare SEO process. Typically, web pages with many backlinks (inbound or incoming links) receive more traffic from Google. But you must create five-star content worth the link juice.

Part of our link-building strategy is promoting your website to other authoritative sites and blogs in your industry and get them to link to your content, thus positioning you as a trusted source of health-related information.

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Why GoMarketing for Healthcare SEO Services?

Healthcare SEO Services FAQs

By helping your healthcare website rank higher on search engines, SEO increases your online visibility and helps you attract more patients to your facility.

If you do not have the time, experience, and resources to manage your SEO, from studying pages of analytical data, results and performing necessary adjustments, do not hesitate to hire a healthcare SEO agency. GoMarketing’s SEO specialists will handle your day-to-day SEO tasks, freeing up time you need to focus on other things that matter in your business and life.

Healthcare SEO services vary from one facility to another depending on the market and practice size, current rankings, and other factors. Please call us at 805-413-7893 for more pricing information or a free quote.

Depending on your practice specialty, market size, competition, and other factors, SEO may take three to six months to generate a bump in organic traffic. You can expect the results to snowball within a year.

Tracking and report is part and parcel of our SEO management, not an afterthought like in several other marketing agencies. The reports are easy to understand, detailed, and accessible from anywhere.

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4 SEO Strategies for Hospitals and Healthcare Organizations

» Find the Right Medical Keywords

It is important to use industry-relevant keywords throughout your website to make it easy for search engines like Google to know what your site is all about and drive the right customers to your business.

Think of terms people likely use when searching for your healthcare organization and services. Then, use keyword planning tools like Google Keyword Planner to find variations of your keywords and find which terms have a decent amount of search volume and lower competition.

» Optimize Your Title Tags and Meta Descriptions

Your keywords should also be present in your metadata- meta description and title tag for each web page.

Metadata lets Google and other search engines know the vital information in a particular web page and determine whether the web page is relevant for search queries.

A title tag specifies a web page’s title and is displayed on organic results as the clickable, blue headline. Good title tags incorporate a target keyword and are no longer than 65 characters.

A meta description is simply a summary of the webpage’s content. It should include at most two target keywords and should not be longer than 160 characters.

» Create Unique Content

To stay ahead of the competition, continually educate your audience with unique content. Publish content like blog posts, case studies, patient testimonials, white papers, and video interviews to add value to your website.

Consistent content creation also allows you to use more relevant keywords in your website, which boosts your rankings on search engines.

Also, by creating content that answers your patients’ commonly asked questions, you distinguish yourself as an expert in the area and build credibility for your healthcare organization.

» Optimize your Website’s Mobile Friendliness, Speed, and Security

Your website’s user experience can break or make your SEO strategy. If your web pages take longer to load, most of your potential customers will readily leave for a competitor with a speedier website. You can check your current site speed using Google’s Page Speed Insight tool. The tool also gives you an insight into areas you can improve to enhance your speed score.

It is critical to add an SSL certificate to your website, especially if patients are required to enter sensitive information. This certificate helps encrypt your website, ensuring protection against security breaches and data theft. Google has been known to penalize rankings of unsecured websites.

Mobile traffic accounts for over 50% of web traffic worldwide. As such, it is paramount for healthcare providers to build responsive websites. This means your website adapts automatically to fit the user’s device’s screen, further improving the user experience.

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