Healthcare & Medical Practices
Even if you have the best-designed healthcare website among the competition, it means little if the site hardly ranks on the first organic results page.
Research reveals that 7% of daily queries on Google are health-related. It also essential to point out that Google found that 50% of patients use the search engine to find general information about a healthcare provider. Also, about 30% use it to compare several healthcare centers. It is also common knowledge that over 75% of web users do not scroll past the first page of search results. That means you only get 25% of potential customers if your website ranks on the second page and beyond.
To connect to most prospects looking for health-related information and healthcare providers online, you need to invest in SEO for healthcare and hospitals. SEO or search engine optimization helps push your website up the ranking ladder, so it appears higher and severally on search engine result pages(SERPs).
SEO specialists at GoMarketing can formulate and implement a healthcare SEO strategy that elevates your online visibility, gives you an edge over the competition, and drives more potential customers to your business.
Get started with SEO for healthcare professionals today by calling us at 805-413-7893. Else, keep reading to learn more and our healthcare SEO services and how we can help transform your overall healthcare marketing strategy and revenue growth.
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Why GoMarketing for Healthcare SEO Services?
Healthcare SEO Services FAQs
By helping your healthcare website rank higher on search engines, SEO increases your online visibility and helps you attract more patients to your facility.
If you do not have the time, experience, and resources to manage your SEO, from studying pages of analytical data, results and performing necessary adjustments, do not hesitate to hire a healthcare SEO agency. GoMarketing’s SEO specialists will handle your day-to-day SEO tasks, freeing up time you need to focus on other things that matter in your business and life.
Healthcare SEO services vary from one facility to another depending on the market and practice size, current rankings, and other factors. Please call us at 805-413-7893 for more pricing information or a free quote.
Depending on your practice specialty, market size, competition, and other factors, SEO may take three to six months to generate a bump in organic traffic. You can expect the results to snowball within a year.
Tracking and report is part and parcel of our SEO management, not an afterthought like in several other marketing agencies. The reports are easy to understand, detailed, and accessible from anywhere.
4 SEO Strategies for Hospitals and Healthcare Organizations
» Find the Right Medical Keywords
It is important to use industry-relevant keywords throughout your website to make it easy for search engines like Google to know what your site is all about and drive the right customers to your business.
Think of terms people likely use when searching for your healthcare organization and services. Then, use keyword planning tools like Google Keyword Planner to find variations of your keywords and find which terms have a decent amount of search volume and lower competition.
» Optimize Your Title Tags and Meta Descriptions
Your keywords should also be present in your metadata- meta description and title tag for each web page.
Metadata lets Google and other search engines know the vital information in a particular web page and determine whether the web page is relevant for search queries.
A title tag specifies a web page’s title and is displayed on organic results as the clickable, blue headline. Good title tags incorporate a target keyword and are no longer than 65 characters.
A meta description is simply a summary of the webpage’s content. It should include at most two target keywords and should not be longer than 160 characters.
» Create Unique Content
To stay ahead of the competition, continually educate your audience with unique content. Publish content like blog posts, case studies, patient testimonials, white papers, and video interviews to add value to your website.
Consistent content creation also allows you to use more relevant keywords in your website, which boosts your rankings on search engines.
Also, by creating content that answers your patients’ commonly asked questions, you distinguish yourself as an expert in the area and build credibility for your healthcare organization.
» Optimize your Website’s Mobile Friendliness, Speed, and Security
Your website’s user experience can break or make your SEO strategy. If your web pages take longer to load, most of your potential customers will readily leave for a competitor with a speedier website. You can check your current site speed using Google’s Page Speed Insight tool. The tool also gives you an insight into areas you can improve to enhance your speed score.
It is critical to add an SSL certificate to your website, especially if patients are required to enter sensitive information. This certificate helps encrypt your website, ensuring protection against security breaches and data theft. Google has been known to penalize rankings of unsecured websites.
Mobile traffic accounts for over 50% of web traffic worldwide. As such, it is paramount for healthcare providers to build responsive websites. This means your website adapts automatically to fit the user’s device’s screen, further improving the user experience.