Igniting Your Growth With Construction Companies Digital Marketing
Launching your construction company is only half the journey towards financial freedom. You must get the word out there to drive customers to your doors. But with the evolution of the internet, the landscape of digital marketing for construction companies has evolved significantly. Today, over 60% of shopping experiences start online, unlike in the past, where all you needed were print media ads and word-of-mouth marketing to drive sales.
However, because there are too many digital marketing options to choose from, creating a meaningful and profitable online presence for a construction company can be a challenge for the owners. A construction company digital marketing agency comes in here.
With the right high-converting marketing campaigns and strategies, GoMarketing provides digital marketing services for construction company to get more clients and service calls for your business.
Digital Marketing Agency for Construction Companies
Digital marketing refers to all marketing efforts and engagement a construction company performs online. With online marketing, you make your business more visible online, generate qualified leads, and nurture those leads through the sales funnels until they become paying customers.
At GoMarketing, we can help you connect to potential residential and commercial building owners in your service area by combining remarkable construction marketing strategies. If you are ready to kick-start incredible service bookings, get started now by contacting us at 805-413-7893.
Else, please keep reading and learn how our digital marketing services for construction companies can transform your business.
Contact us now if you are ready to build winning marketing strategies for your construction business.
Digital Marketing Services That Will Generate Leads for a Construction Company
Search Engine Optimization(SEO)
If your site does not feature on the first page of Google results for relevant construction keywords, you miss out on plenty of leads and customers. 75% of individuals searching for construction companies online do not go past the first page of organic listings. And 53.3% of a website's traffic originates from organic search. That demonstrates the incredible power of SEO.
Search engine optimization involves optimizing a website to make it easy for search engine bots to crawl, index, and rank the webpages. When done right, SEO makes your website more visible to potential clients, which translates to more traffic and more opportunities to convert leads into customers.
GoMarketing can help with construction company SEO strategies that drive the right customers to your construction business and holds water for decades to come. Drop us a line here to schedule a consultation with our SEO team
Web Design and Development
Approximately 94% of your construction company's first impressions are related to your web design, But first impressions are not enough to drive the sales you need to grow. You need to maintain positivity as prospects continue to browse your website.
Also, consider that today a whopping 89% of your potential customers will switch to a competitor if they cannot easily browse or readily find the information they want on your website. On top of that, 50% of online searches for construction companies are done on mobile devices, and potential clients typically expect your website to load within three seconds. You also want to ensure safe browsing and booking experiences by securing your site with an SSL certificate.
Working with web designers and developers from GoMarketing, you get an alluringly beautiful, easily-navigable, quick-loading, secure, mobile-friendly, and ADA-compliant website that captures the eyes, hearts, and minds of your prospects.
Pay-per-click advertising or paid search advertising helps you target individuals where and when they are most likely to book your construction services. On top of that, it holds the incredible potential to drive results almost immediately after launching your campaigns. In contrast, SEO takes months to generate meaningful results.
In Pay Per Click advertising, advertisers pay a certain fee each time someone clicks on their ads. The marketing model typically generates $2 for every dollar invested, yielding 50% more conversions than organic results. Paid ads appear above the organic results, with the top four ads accounting for a whopping 93.4% of the clicks.
GoMarketing's PPC experts are trained, certified, and experienced to build powerful PPC campaigns that drive high-quality leads you need to grow your construction business. We handle all the creative, landing pages, and the setup, so all you need to concern yourself with is taking care of the new leads. Call us today at 805-413-7893.
Often, prospective customers will not book your construction services on their first visit to your website. Use email marketing to keep your brand top-of-mind with these prospects and prime them to book your construction services.
This digital marketing technique can drive astronomical results for construction companies when done right, often generating an incredible 4200% ROI. Besides, 59 percent of individuals admit that email influences their buying decisions.
Think of email marketing as a cost-effective and conversion-rich online marketing technique. It is persuasive and potent, allowing you to keep your leads informed and customize your messages accordingly.
At GoMarketing, we can take care of your email marketing strategy. We customize it for you, ensuring your email content is top-notch and nurtures your subscribers towards hiring your construction company.
Social Media Marketing
Your construction company can benefit significantly from a stellar social media presence.
A trusted construction company digital marketing agency, GoMarketing Inc, can help you grow a loyal social community. We ensure your followers match your ideal customer's demographics, behaviors, and interests. Not only that, but we also focus on growing engagements in your social media channels, helping you form a stronger connection with your audience. Our social media marketing team also leverages highly focused social ads to drive more traffic and leads to your website.
Contact us today at 805-413-7893 to rekindle exciting conversations, cultivate meaningful relationships with your customers, and generate quality leads with social media marketing and advertising.
Why Choose GoMarketing for Construction Company Marketing?
Below are the top benefits you enjoy by choosing GoMarketing as your construction company digital marketing agency:
- Over ten years of experience: For close to 15 years, GoMarketing has partnered with hundreds of businesses to spark lead and revenue growth via award-winning digital marketing strategies. We can harness this experience to the advantage of your business. Check our case studies and see how we generate remarkable results for businesses like yours.
- A dedicated team of marketing specialists: GoMarketing brings a complete team of construction company marketing professionals committed to your success. They include web designers & developers, SEO experts, PPC strategists, social media experts, content writers, email marketers, etc.
- We keep up with the latest industry trends: A construction company will often need to adapt its marketing strategies to the industry and marketing changes. At GoMarketing, we keep up with your industry trends and align our marketing strategies accordingly to keep you ahead of the curve.
- Meaningful partnership: Understanding that you know best about your business and industry, GoMarketing treats you as a partner. Through a combination of our knowledge and experiences, we build a robust marketing force that gives you an edge over the competition.
Construction Company Digital Marketing Services FAQs
Today, a vast majority of individuals and businesses look for construction services on the web. Internet marketing helps you connect to these prospects and convert them into your customers.
GoMarketing offers a full suite of digital marketing services for construction companies. They include web design, SEO, email marketing, social media marketing, paid search advertising, press releases, email marketing, analytics & tracking, and reputation management.
Most construction companies only require web design & development, SEO, and PPC as the principal marketing services. Additional solutions will be based on your business needs, goals, and budget.
Because your construction business is unique, a one-size-fits-all marketing package will not generate meaningful results for you. As such, the amount you spend on online marketing services will depend on your business size, marketing goals, budget, and timelines. Construction businesses typically spend an average of 15% of their revenue on online marketing.
5 Digital Marketing Strategies to Generate Online Leads for Your Construction Company
» Capture More Clients with Local SEO
Outranking the big boys in search results was virtually impossible in the SEO world until Google allowed businesses to compete for search rankings on a local level.
Suppose you operate in Woodland Hills, CA. In this case, you would look to rank favorably for searches featuring keywords such as Construction Company in Woodland Hills CA or Woodland Hills CA Construction Company.
Today, 46% of Google searches have local intent, and over 70 percent of individuals who look for local businesses online are likely to visit a local store within 8 kilometers of their present location. That is the remarkable market potential local SEO holds for your construction business.
To get started with local SEO, adapt your construction company website for local searches by incorporating long-tail, local keywords in your content.
Next, claim your Google My Business(GMB) listing. Verify the consistency of your NAP information (name, address, and contact), and include an optimized business description. Optimize your GMB description with one or two keywords while avoiding keyword stuffing. You also want to have professional business images to draw more attention to your business.
Do not forget to claim and customize your business pages in review sites like Angie’s List, Yelp, Manta, BBB, and other industry/niche-specific review sites.
» Drive More Qualified Leads with PPC Advertising
Get started with PPC for construction companies by finding the right keywords. Optimize results and lower your CPC by using long-tail keywords (containing at least three words) that closely relate to your business. Indeed, nearly 70% of search queries consist of four words or more. You also want to include non-converting terms as negative keywords to eliminate non-profitable clicks and prevent ad budget wastage.
Organize your campaigns using ad groups, which house your keywords, text ads, and landing pages.
Search engines will often rely on your Ad group organization to determine which keywords your ads will rank for, what your ads say when running, and the landing pages where visitors will be directed to upon clicking on your ads. Well-aligned ad groups are central to improving your ads’ quality score and lowering your costs. Also, more targeted ad texts and landing pages increase your conversions.
You should continually evaluate your campaign performance and make data-backed adjustments to optimize your results. The adjustments can include shutting off costly, underperforming keywords and refining your landing pages.
» Educate Your Audience with Content Marketing
Content marketing helps you showcase your expertise, stamp your authority in the construction industry, and boost your business’s credibility.
Look to create unique, informative, and engaging content that resonates with your target audience. Among the content forms, you can try to include blog posts, videos, infographics, case studies, white papers, and e-books.
Talking of construction blog ideas, the following are a few things you can discuss:
- Current construction industry trends
- Tips for hiring a construction company
- How to choose construction materials
- Your completed projects
- Customer testimonials
Use keyword research tools to determine relevant keywords for your content and generate content ideas. You can also run brainstorming sessions with your team to determine unique topics for your blogs and other content marketing types. You also want to post content regularly to keep your brand on top of your targets’ minds. But always remember: it is more of quality than quantity in content marketing for construction companies.
» Increase Engagements with Social Media Marketing
Intimidated by the need to post engaging content on multiple accounts several times a day, several construction companies understandably avoid social media. But the latest social media statistics demonstrate that this marketing strategy indeed plays a vital role in brand awareness and revenue growth.
When dipping your toes in social media marketing for construction companies, first determine your objectives- it could be brand awareness, community engagement, sales generation, etc. Then, offer your followers exciting and valuable content only on platforms that bring value to your construction business.
Finally, engage your followers/customers in meaningful conversations by answering their questions, responding to their reviews, and appreciating their effort to share your content.
» Impress with Great Reviews
Your construction digital marketing strategies could be driving tens of leads to your business monthly, and you have gone the extra step to create awesome web content. But if you have poor or no online reviews, potential customers will likely choose competitors with better ratings.
Considering that 94% of customers trust online reviews as much as personal recommendations, you certainly need to work on your online review strategy.
Firstly, offer impeccable experiences worth generous reviews. If you have perfected your art but are yet to see recent reviews, be proactive- ask for reviews from your customers via emails, social media direct messages, receipts/invoices, over the phone, or even in person. In fact, 77% of customers will happily leave an online review if requested.
Sometimes you will have to deal with negative reviews. In such situations, avoid taking the emotional path, accept responsibility for the mistakes and try making things right with your customers.