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Are you struggling to attract new clients and increase your online visibility?
Look no further! Check out this article on electrician marketing strategies to take your business to the next level.

Congratulations on conquering the often overwhelming process of registering an electrical company and getting the necessary credentials.

However, you can only stay in business by keeping customers knocking at your business doors. Wondering how? Worry no more. In this post, experts at GoMarketing, a leading digital marketing agency, will take you through practical electrician digital marketing strategies. Ideas that drive loyal customers to your business make your business stand out from the pack and grow it to new levels. Let us dive in.

Top 7 Electrician Marketing Strategies:

• 1. Start with Building Your Brand
• 2. Build an Amazing Website
• 3. Master SEO for Electrical Contractors
• 4. Improve Your Local SEO
• 5. Leverage Paid Ads
• 6. Invest in Social Media Marketing for Electricians
• 7. Blogging for Electrical Contractors

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1. Start with Building Your Brand

The brand is the personality of your business. It encompasses awareness, credibility, customer satisfaction, and reputation.

Having a strong brand makes selling way easier. Think about Apple and Coke.

But how do you create a brand? Start with defining your ideal customer. You will want to determine how your electrician services improve their lives and which services matter to your customers most. You will also need to define their demographics, including occupation, income, age, education, and residential and work locations.

The last step to knowing your customer is identifying their buying strategy. Do they first perform thorough research, or do they prefer to email or call your company? Are there seasons that influence a customer’s buying decision?

Another step towards creating a strong brand for electrical contractors is defining a unique selling proposition(USP). What difference does your business bring to electrical services or your service area? It could be a difference in prices, quality, response time, and the ability to cater to electrical emergencies.

There are plenty of things to cover in brand building, but you want to focus on that specific aspect that gives you an edge over the competition.

2. Build an Amazing Website

Recent data shows that approximately 88% of customers pre-search services and products online before buying. In light of this, we cannot underscore enough the need to revamp your digital marketing strategy for your electrical services.

Embark on your marketing journey by building an attractive and easy-to-navigate website. It is a great platform to showcase your services, communicate your USP to potential customers, and interact with customers. Besides, it serves as your 24/7 salesperson, whether you are in the office, sleeping, or exploring the white, sandy beaches of Clearwater, FL. On that note, the following are key elements of a fantastic electrician website that generates crazy traffic and converts more leads to buying customers:

• Fast-loading:

Your website should load within two seconds; otherwise, you lose 48% of your potential customers. Compress your files, optimize images, use browser caching, and reduce redirects to enhance your site performance.

• Mobile-friendly:

Over 80% of US internet users have shopped online with their mobile devices, and 35% of US consumers shop with their mobile devices only. As such, optimize your website for mobile devices to tap into this market potential and rank favorably on Google.

• Easily navigable:

Use breadcrumbs, fixed header, working search button, well-defined categories, and a simple navigation menu to make your website as user-friendly as possible.

• Contains the right information:

Add some personal touch to your website by including trust-building details such as a comprehensive list of your services, service areas, customer testimonials, your contact information, your team’s information, licenses, insurance, and certifications.

• Secure:

Activate SSL certificate to secure your website, earn prospects’ trust, and be in the good books of search engines.

3. Master SEO for Electrical Contractors

Most consumers enter a few phrases(keywords) describing what they are looking for online, scroll through the results, and click through websites with the services or information they need. 71% of these searchers do not go past the first search result page, and 68% of them click through a website in the top 5 results. However, these results do not feature here by chance. Enter search engine optimization(SEO).

SEO is the process of optimizing your website to improve its ranking for keywords related to your business (electrical services in this case). By doing so, you reach people who need your services, drive new leads to your business, and increase the customer base for your electrical services.

But note that SEO is an ongoing process and may take time to generate meaningful results. Among the fundamental elements of SEO for electrical contractor marketing include:

• Keyword Research

  Identify phrases and keywords potential customers use when searching for your services. These are the terms your website will rank for and will significantly influence your website’s visibility. Use keyword tools like Google Keyword Planner to expand your keyword list.

• On-page Optimization

  Optimize your site’s on-page elements, including URL, meta descriptions, headings, alt tags, content, and images. And optimize your webpages with the keywords you discovered in your research.

• Link Building

  The quantity and quality of your backlinks play a critical role in Google ranking. Create unique content that attracts links from other industry sites and blogs. And build relationships with other bloggers, news editors, and influencers critical to your link-building strategy.

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4. Improve Your Local SEO

There has been a steady increase in local searches, and the trend is expected to continue. Surprisingly, many consumers do not include the phrase “near me” to search for local services because they expect search engines to localize the results. Here are the essentials of optimizing your website for local searches:

• Optimize Your Google My Business(GMB) page

  GMP allows you to showcase important details about your business, add photos of your business, and respond to reviews. To create a dominant local presence, you must optimize your GMB profile. Here is how:

  
  • Enter accurate and up-to-date NAP information (name, address, and phone)
  • Ask for reviews and respond to them.
  • Share business updates via Google Posts.
  • Pick the correct primary and secondary business categories.
  • Optimize your GMB descriptions with the relevant keywords
  • Answer searcher’s questions in the GMB’s Q&A section.

• Claim Your Local Directory Listings

  It is essential to claim your local directory listings on multiple platforms to ensure your business shows up when potential customers search for local services like yours. You can leverage the local directories, including Angie’s List, Facebook, HomeAdvisor, Yelp, Nextdoor, BBB, Thumbtack, and Porch. Remember to keep your NAP details consistent in every single platform; otherwise, you lose customers to consistent competitors.

5. Leverage Paid Ads(PPC) for Electrician

Commonly referred to as pay-per-click(PPC), paid search marketing is a strategy that matches your online adverts with the individuals actively looking for your services. Here, you pay for visits to your website rather than ranking organically with SEO.

With PPC, you get the opportunity to rank your ads almost immediately after setting up the campaign, unlike SEO results, which may take months. You can choose the exact keywords you want your ads to rank for. Still, you enjoy complete control over your campaign budget, increasing or decreasing it accordingly. Keep in mind the following tips to get the most out of PPC advertising for electrical contractors:

• Define your ideal target audience
• Use high-intent keywords
• Use small, focused Ad groups.
• Write compelling copies that resonate with your audience.
• Use negative keywords to eliminate non-profitable clicks.
• Create robust landing pages
• Include actionable call-to-actions(CTAs)

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6. Invest in Social Media Marketing for Electricians

Social media marketing is precious to your electrical company since social media influences 71% of buying decisions. Social media allows you to engage with your prospects personally, build a responsive community, show off your business culture, and target specific prospects with highly-focused ads.

You will want to get started with a Facebook page, then harness other channels like LinkedIn, Instagram, and Twitter as you get comfortable with connecting with your audience via social media. These platforms come with analytics that gives you an insight into your engagement levels and ad performance.

Leverage the following social media post ideas for electricians to increase engagement on your social pages:

• Before and after images of completed projects
• Giveaways and contests
• Company announcements
• Customer testimonials
• Industry updates
• Showcase your team

7. Blogging for Electrical Contractors

Blogging is a great way to expand your website content, showcase your industry expertise, grow your authority, and move your website up search engine ranks.

The secret to effective blogging is writing about relevant content that closely resonates with your prospects. Content that answers your target customer’s questions. And content that offers valuable information to your readers. Providing the information your prospects could be looking for makes it easy to convert them to paying customers. And by answering electrician FAQs, Google may highlight your website in the topmost position of organic search results (position zero) in the form of featured snippets.

You will need to optimize your blog posts with relevant keywords to increase their visibility and improve your search engines’ rankings. But avoid keyword stuffing at all costs. Whereas this strategy may bring in quicker results, it has detrimental long-term effects in the form of Google penalties that will incredibly dip your ranking. Keyword stuffing also disgusts readers.

Get Help with Electrician Marketing

At GoMarketing, we understand that trying to implement the above strategies by yourself can be quite overwhelming. We can unload the marketing burden off your shoulders, so you focus your time and energy on other important aspects of your business and life.

Our online marketing services for electricians for 2023 and beyond are geared toward driving incredible traffic to your website, converting more leads into paying and loyal customers, and increasing your revenues. Call us today at 805-413-7893 or contact us online for a free consultation with our marketing experts.

Also Read:

• The Ultimate electricians guide to google local services ads
• Electrician reputation management
• Electrician social media marketing
• Electrician Pay per click advertising
• Electrician SEO

After 5 years here in Westlake Village, we are very excited to announce our move to Thousand Oaks! We will still offer the same great service, just somewhere else on the map Operation at the new office starts September 3rd.

Our new address is…

324 Hillcrest Dr. Suite 190
Thousand Oaks, CA 91360

A few months ago we added a post about Google+ and the “search plus your world” function and how it will play into local marketing.  As Google + is still rolling out their social media platform, the idea of local search is becoming more and more prevalent, particularly with marketing to people on the go. In fact, Microsoft has revealed that mobile internet usage will overtake desktop internet usage by 2014 and over 50% of today’s local internet searches are done from a mobile device.  Let’s take a moment to examine the featured infographic (courtesy of Digitialbuzz blog) and consider the importance of boosting a mobile presence…

While we’re on the topic of Google+ and other social media, it’s a good time to point out that we are currently living in a very interesting time in the social world. As with the introduction of any competition to an existing market, the companies we are so used to start to get a little shaken up. But, in true capitalist nature, it ends up being the consumer that wins.



So for our last post we covered the new Google “Search plus Your World” feature, which you can check out here. Already, the feature has been developing its early adopters, but it has also gathered some haters, particularly Twitter. Apparently “@example” searches are turning up Google related profiles with the new Google search, as opposed to Twitter accounts. Now the two are battling it out with Google fighting possible anti-trust issues. It just goes to show that Google REALLY wants in on the social networking game. We’ll get to see how that turns out.


As for the Facebook front, today the company announced their new “Listen With” feature. “Listen With” allows friends to get together online to play music for one another and chat about it, using streaming audio services like Spotify. Facebook plans to roll out the feature over the next few weeks. It can’t be a coincidence that they announced it 2 days after the new Google search. It seems that both companies are always armed with an ace up their sleeve for when the time calls for it.


So now, what do the users get out of it? We get to play around with all these new features, of course! While these companies duke it out and try to one-up the other, the user gets to reap the benefits. Cool!


There has never been a better time to take advantage of social networking and this battle only proves how important it is that you have an online presence yourself. Social network branding means everything these days. Would these giants be fighting for your business otherwise?

It doesn’t surprise me that yesterday Google decided to reveal another new feature to back up their Facebook challenger, Google+. The social network has been picking up a lot of steam since the end of last year, hitting an estimated 150 million active users and still going. It also seems that out-“teching” Facebook is going to be the deciding factor for Google+ in the long run though, so new features were to be expected.

While G+ still has a lot of catching up to do if it means to really contend with Facebook, there are still some wonderful features about it that are worth checking out now. One of which is the new feature I was talking about, referred to as “Search plus Your World.”

Google has implemented a new twist to their search engine, their most famous feature, to create a sort of smart search that understands the user and their relationships with other individuals. This means people and pages you know can populate searches (this feature can be turned off), making Google+ your way to the world’s first true “Social Search”.

So how does this factor in to your business? (Forgive me for taking so long to get here.)

Simply put, it’s all about branding and localism. Branding on the web has always meant casting a big net, and focusing on the sheer volume of pageviews, general rankings etc. With the implementation of this “social search” idea, your brand will thrive off of the brands and individuals in your area and within your extended network. With this new feature, having a social standing online with your physical and Google+ community is going to be what recommends your pages to individuals. This means branding your business to your community is going to be an absolute must. Google does a better job explaining how it works here, I am suggesting possibilities in the long term though.

So while Google has gone and traced the Earth and created the most sophisticated search engine in human history, they want to use their new technology to simply make your social world more personalized and ultimately, a little bit smaller.

In the end though, this is all simply my speculation on the new search feature and could, in the end, be very different from the user experience I (or even Google) expect it to be. Google+ might end up tanking in a year as well. We just can’t know at this point. I’d recommend making a profile for now though!

So you have this terrific new website and you’re curious how it’s doing regarding attracting visitors. Your SEO firm will give you the skinny, of course, but if you’d like to check your analytics, Google lets you do so.

Google’ Analytics basically measures, collects and analyzes the activities of your site’s visitors. What keywords brought them there? How long do they stay? Which pages do they look at? And so on.

When you log into Google Analytics, head to “Website Profiles” and choose the site you want to analyze. Then click on the “View Reports” tab. You’ll be taken to your dashboard, where you’ll be able to view how your site is doing.

Some different Google Analytics sections

Traffic Sources Overview: This section gives you a breakdown and percentages of the different sources of traffic to your site.

Visitor Overview: This is where you’ll see what pages your visitors go to when they arrive at your site, how long they stayed, and your rate of bounces off your site. You’ll also get a list of new visitors as well as how many “absolute unique visitors” your site received.

Map Overlay: This allows you to look at a Country or Territory view of a world map The color will tell you how the percentage of visitors coming to your site from any one country. You can then click on the “view report” link that will give you views of the specific cities from which your visitors arrive.

Content Overview: This section will tell you how many times your site’s pages are viewed. It also will give you the number of unique page views as well as your site’s bounce rate.

The bounce rate is important because, if it’s high, then you know that people are coming to your site but they’re leaving because they’re not finding the information they need or are looking for. You can then change your content or design and watch to see if the bounce rate improves.

If you’d like to see your website attract and keep more visitors, contact GoMarketing.com. We can help you better understand your site’s performance and, if necessary, make some changes to improve it. Contact us today!

Let’s say you’ve decided to start blogging in order to bring more traffic to your business website.

Let’s also say you’re interested in learning how you can optimize the blog itself.

That’s right, you should aim to get some SEO “juice” from your blog, all on its own.

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Here are some tips on how to do so

1) Use keywords and use them naturally in your posts. Doing so helps the search engine crawlers “understand” what your blog is about. Be sure your sentences flow naturally. Stay away from stuffing in too many keywords; your readers hate too many keywords just as much — or possibly more — than spiders. After all, you want to grow your readership, don’t you? Write naturally so that your blog is readable!

2) Place your keywords in your blog posts’ titles. This does two things: Not only will your human readers know what your post is “about,” so will the search engine crawlers. The more interesting you can make the title to your human readers, the better. However, if you must choose between interesting and keywords, go with the keywords.

3) Don’t forget to make your post’s title “permanent.” That is, make your title into a permalink or URL for your blog post. This helps the search crawlers decide how to index your post and rank its content.

Some other tips to help your blog bring you great SEO juice:
 In the beginning, try to blog five times a week. If that’s impossible, blog no less than twice a week.
 After a month, if you’ve been blogging five days a week, you can decrease it to two or three times a week. If you’ve been blogging for once or twice a week, keep doing so.
 Be sure to link to other posts within blog. If at all possible, use a keyword phrase applicable to the other post. For example, let’s say you’re a plumber and a previous post talked about “DIY toilet repair.” If you’re writing about other do it yourself tasks homeowners may try with their pipes in a subsequent post, use the keyword phrase “DIY toilet repair” in that post and link it to the post titled “DIY toilet repair.” (Don’t worry about always doing this when you link to another post, though, because it can be a bit difficult to do. But referencing other posts and linking to them can help your SEO.)
 Comment on others’ blogs. Most allow a link to your site or blog at the end of your comments. Write an interesting post and you’ll find that readers of those blogs will visit yours.
 Speaking of other blogs, offer to write a guest post on one or more of your favorite blogs. You probably won’t get paid for the work, but you will get more traffic from that blog to yours.
 Don’t be afraid to post videos and pictures in your blog. Videos often are viewed more than content is read, and people tend to retain the information within them better than when they read.

Finally, let GoiMarketing.com set up a great blog for your business. We can set it up so that all you need to do is start writing, or we can put together a blogging schedule and topics and write the posts for you. Or we can put together a blogging plan for you that you write — the choice is yours. Contact us today!

Can article marketing really work to bring traffic to your website? Isn’t it just drivel written by hacks? Doesn’t it take forever to get traffic?

The answer? It depends.

Yes, some articles used in article marketing are downright awful. Grammatically incorrect. Full of misleading or even false information. Rambling. Incoherent. Or dense and packed with too much information.

And, yes article marketing does take longer than well-run pay-per-click campaigns, purchasing online ads, and so on.

But you really shouldn’t ignore it. Done well and done consistently, article marketing can bring you traffic. Traffic that already trusts you. Traffic that is primed to buy. And it will continue doing so long after your pay-per-click or other paid advertising Internet campaign is done.

Paid ad campaigns can be quite costly. If you’re just starting or if your budget is tight (and it usually is when your just starting out), a paid campaign can be out of your budgetary reach. If you can’t spend at least $100 a day for several weeks, paying for ads online may not be in your best interest.

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But wait, there’s more: the learning curve to can be steep. You’re going to need to learn:

• local geographic targeting
• keyword selection
• writing ads that get clicked on
• creating a great landing page (the page people go to when they click on your ad)

Can you do this successfully? Sure. But you’ll probably spend a good amount of money before you see results. And it could take a long bit of time before your skills are such that a PPC campaign brings you a good ROI.

Why not spend that same amount of time writing and distributing articles to the free article directories? Write an article a day for a month, then two or three times a week for the next couple of months. You’ll start seeing a good amount of traffic coming to your site then.

The three months you conduct a free article campaign could be just about the same time you spend learning how to do PPC correctly. Three months that you’ve been spending a minimum of $100/day. Meanwhile, your article marketing campaign has cost you nothing!

Don’t stop at distributing your articles. Place your articles on your blog (then be sure to tweet about your blog update and place a notice about it on your Facebook page). Put your articles together as a free e-book/report you offer on your website. This will help drive traffic to your site even more.

Turn to GoMarketing.com online marketing campaign. Whether you decide to go the PPC route or start an article marketing campaign for your business, we can help. We live and breath Internet marketing for small business and we look forward to the opportunity to helping you see your sales and profits grow. Contact us today!