Accelerate Your Flooring Business Growth
Some years ago, all you needed was customer referrals and some radio or print ads to drive your flooring company’s sales. Things have changed, however. Today, over 80% of customers looking for flooring products and services start their journey online. In fact, online shopping is growing so fast that retail e-commerce sales worldwide amounted to $4.21 trillion in 2020, and Statista projects the figure to hit $6.51 trillion in 2023. If you are not adapting your marketing resources towards this consumer behavior trend, you are undoubtedly missing massive amounts of leads and revenues. Enter digital marketing for flooring companies.
Digital marketing is primarily about placing your business in the right places and having potential customers find you- rather than you chasing after them. However, most of the 103,000+ flooring companies in the US are heavily investing in online marketing, increasing competition incredibly. In light of this, you need unique marketing campaigns that make you stand out and generate the sales you need to stay in business and elevate growth.
With the right high-converting marketing campaigns and strategies, GoMarketing provides digital marketing services for Flooring companies to get more clients and service calls for your business.
Digital Marketing Agency for Flooring Contractors
However, as a dedicated flooring company owner, you might lack the time and resources to harness the full potential of online marketing. You want to serve your customers with the peace of mind that your marketing efforts are correctly aligned with your business goals and deliver your desired results. A digital marketing agency for flooring companies comes in handy here.
At GoMarketing, a leading digital marketing agency, we offer an array of flooring contractor marketing services geared to increase your online visibility, grow your authority in your niche, and drive hot leads and sales to your business. By choosing our marketing agency as your online marketing partner, you free up time and energy to focus on what you know best- serving your customers.
Call us today at 805-413-7893 if you are ready to discuss your marketing needs with experts who know what they are doing and are committed to your success. Else, read on to learn more about our online marketing services for flooring contractors.
Why is Online Marketing for Flooring Companies Necessary?
The first benefit you will derive from online marketing is that you get the opportunity to present your business to a massive audience– your marketing efforts are no more restricted to certain geographical boundaries.
You reach customers highly interested in your flooring products or services, meaning you drive more qualified leads to your business. This is unlike using outbound methods like radio ads, billboards, flyers, and direct mails, which are primarily regarded as disruptive.
You also increase your brand awareness and grow into a trusted authority in your industry by placing your business in several online places. And by elevating your online visibility for industry-related keywords, you drive more traffic to your website, which you can convert to leads and sales with proven conversion optimization techniques.
All these perks encompass critical steps towards your most important goal- increasing revenues for your business.
GoMarketing is committed to helping you harness the above benefits with award-winning online marketing strategies built to your preferences, business needs, and goals. Get started now by dropping us a message here.
Our Flooring Contractor Marketing Services
Following are among the top marketing solutions we use to drive more leads to your flooring company:
Search Engine Optimization for Flooring Companies
Are you frustrated with low rankings on search engines like Google and Bing? Are your competitors consistently outranking you on search engines? Statistically, approximately 75% of your prospective customers do not scroll beyond the first page of Google organic results. It is time you leverage search engine optimization(SEO) for flooring companies to harness this real estate.
SEO is all about optimizing your site to rank higher in search engine results and generate more traffic. And the higher you rank, the more prospects encounter your business when searching for flooring products or services like yours. Entrust your SEO efforts to GoMarketing's flooring SEO experts to expand your visibility in search engines and drive profitable traffic to your site.
Also included are top local SEO techniques that will leapfrog your business to the top organic results for localized searches.
Website Design for Flooring Contractors
At the heart of your marketing efforts sits a functional website. A flooring website is an excellent tool to showcase your products and service and the positive changes they bring to your customers. And it is your 24/7 salesperson that prospective customers can reach at any time. Your website design is central to your marketing success. And it does not come as a massive surprise that over 90% of a business' first impressions are web design-related.
GoMarketing brings a competent team of web designers, developers, and SEO specialists to build you an attractive, fast-loading, mobile-friendly, and easy-to-use website that offers your prospects and customers remarkable user experiences.
Pay Per Click Advertising for Flooring Contractors
Drive your business above organic results and grab the attention of high-intent audiences with pay per click advertising(PPC).
It is normal to wonder why flooring contractors need to pay to advertise on Google and other search engines, even though they appear in organic results. Remember: individuals performing a search on Google will click on the first specific result they believe will help them. And your competitors are aggressively trying to outrank you.
While the above threats may push your organic results down the page, pay per click advertising pushes your brand above the organic results when done right. This helps you capture your audience's attention in a more targeted way. Still, PPC is profitable, with Google revealing that advertisers make about $8 for every dollar they spend.
GoMarketing's flooring PPC team can help find keywords that match searcher intent as much as possible, create compelling ad copies that resonate with your target audience, and drive hot leads to flooring business.
Email Marketing for Flooring Companies
Email marketing is among the most profitable digital marketing strategies for flooring contractors, generating as high as $44 for every $1 spent. That is an astounding 4400% ROI.
Central to email marketing success is sending the right message to the right person and at the right time. By sending the right email, you get a better chance of converting your leads into paying customers because you send the most contextual messages. Doing so helps you delight your leads, develop a relationship with them, and build trust and credibility.
The right message comes down to the value your content offers your contacts, while the right person boils down to how you segment the contacts in your database. The right time is about the timeliness in which you are reaching out to your contacts via email.
You do have to struggle to understand and implement these components. As a trusted digital marketing agency for flooring companies, GoMarketing's marketing specialists can help you foster engagements and conversions with emails that offer real value to your leads and customers.
Social Media Marketing for Flooring Companies
Increase your social engagements and grow a loyal social community with GoMarketing's social media marketing services for flooring companies. In 2021, there are some 255 million social media users in the US, and over 90% of businesses in the country are actively harnessing this marketing potential.
Social media allows you to showcase your products and services in visual forms (images and pictures), increasing your brand's credibility and trust.
You can also run contests and offers discounts on your social media profiles to drive traffic to your website. And also target audiences that are yet unfamiliar with your brand using social ads. Get in touch with GoMarketing to get the most out of social media marketing for flooring contractors.
Reputation Management for Flooring Contractors
Another cornerstone for flooring companies is reputation management. An Orbelo report reveals that 89% of consumers worldwide consult online reviews before buying products and services. On top of that, 5 in every 10 customers expect businesses to respond to their negative reviews within a week. This indicates that you could be losing an incredible number of leads if your customers are not writing reviews about your flooring products or services.
Strong reviews add trust and credibility to your flooring business and often influence your placement on search engines. GoMarketing has a strong online reviews strategy that makes it easy to tap into your past and existing customers.
Why Companies Choose GoMarketing for Flooring Contractor Marketing Services
What benefits do you derive from picking GoMarketing as your flooring contractor marketing partner?
- 10+ years of experience in marketing hundreds of home service contractors
- Online marketing strategies designed for your unique business needs and exceed your expectations
- A motivated team committed to building you formidable marketing campaigns that capture hot leads and drive sales for your business.
- An experienced, friendly marketing team that cares about your business as you do.
- Thorough, regular data analyses for profitable, data-backed adjustments
- Monthly reports with in-depth insight into what we are doing, why we are doing it, and the next step we intend to take.
Build Powerful Flooring Marketing Campaigns with a Trusted Digital Marketing Agency
Do you desire to elevate your online presence and revenues for your flooring business? Get started today with GoMarketing. Let us build you powerful online marketing strategies that increase your brand awareness, build your authority in the flooring industry, stay ahead of the competition, and catapult your lead and revenue generation efforts. Call us today at 805-413-7893 for a free quote or more information about our digital marketing services for flooring companies.