Igniting Your Growth With Moving Companies Digital Marketing
You must get the word out there to generate profitable sales for your moving company. But the landscape of digital marketing for moving companies has evolved incredibly in the past decade. Today, over 60% of shopping experiences start online, and the case is no different for moving companies. It is time you adapt your marketing strategies to this fact.
However, creating an online presence for a moving company can intimidate the owners because there are too many options to pick from. A moving company digital marketing agency comes in handy here.
With the right high-converting marketing campaigns and strategies, GoMarketing provides digital marketing services for movers to get more clients and service calls for your business.
Digital Marketing Agency for Movers
It is the umbrella term for all marketing efforts moving company performs online. With digital marketing, you increase your online visibility, generate new leads, and convert those leads into paying customers.
At GoMarketing, we can help you connect to more people looking for moving services in your area through a combination of award-winning movers marketing strategies. If you are ready to generate more service bookings, get started today by contacting us at 805-413-7893.
Else, please keep reading to learn how our digital marketing services for moving companies can bring incredible value to your businesses.
Contact us now if you are ready to build winning marketing strategies for your moving business.
Digital Marketing Services That Will Generate Leads for a Moving Company
Search Engine Optimization(SEO)
If your website does not rank on the first page of Google results for relevant keywords, you miss out on plenty of business. 75% of people looking for moving companies do not click beyond the first page of organic results. And 50% of a website's traffic originate from organic results. That is the incredible power of search engine optimization(SEO).
SEO is all about optimizing your website, making it easy for search engine bots to crawl, index, and rank your webpages accordingly. When done right, SEO pushes your website up the search engine ranking ladders, increasing your online visibility and subsequently driving traffic to your site.
GoMarketing can help with moving company SEO strategies that attract the customers you want and keeps your business ahead of the curve. Drop us a message here for profitable SEO.
Web Design and Development
Approximately 94% of your moving company's first impressions are based on your website design. On top of that, 75% of your prospective customers will judge your credibility based on your website. And as if that is not enough, 39% of your website visitors will readily bounce to another website if they find your website layout unattractive.
But do not get these statistics wrong. An attractive website layout and some basic company information are not enough to drive the sales you need to grow.
Today, a whopping 50% of online searches for moving companies are done on mobile devices, and potential clients typically expect your site to load within three seconds.
Partnering with web design experts from GoMarketing, you get an alluringly beautiful, quick-loading, secure, mobile-friendly, ADA-compliant, and easily navigable website that generates hot leads and customers for your moving company.
Give us a call today at 805-413-7893 for a website design that inspires your web visitors to take your desired actions and gives you an edge over the completion.
Pay-per-click advertising places your moving company right in front of people actively looking for services like yours and drives qualified leads to your website almost immediately.
Also known as paid search advertising, PPC offers you at least 200% ROI besides yielding 50% more conversions than organic results. Paid ads appear above the organic results, with the top three ads accounting for a whopping 43% of the clicks.
PPC specialists at GoMarketing are trained, certified, and experienced to build you powerful PPC campaigns that drive high-intent leads to your website and elevates your conversion rates and revenues. Call us today at 805-413-7893.
Often, prospects will not book your moving services on their first visit to your website. You can target these potential customers with email marketing, where you consistently send valuable information and offerings to their email inboxes and wisely guide them through the sales funnel.
When done right, email marketing can generate an incredible 4200% ROI for your moving company. Yes, you can earn $42 for every dollar you spend with this digital marketing technique for moving companies.
Over the numerous years, GoMarketing has been in the digital marketing industry; our experts have learned that email marketing success lies in sending the right message to the right people and at the right time. Resultantly, we focus on getting your website visitors to willingly and ethically subscribe to your newsletters, segment your email list based on the information we have about your contacts, and deliver content that offers maximum value to these contacts.
Contact us today for email marketing that converts newsletter subscriptions into sales.
Social Media Marketing
With the inception of social media, the web has gradually evolved from being an information silo to an interactive platform where businesses can interact with clients personally. Your moving company can benefit incredibly from a consistent presence on the right social media platform. You get an extra avenue to showcase your business and interact with a broader audience.
Our business at GoMarketing is to find the social networks where most of your prospects frequent and consistently target them with engaging posts and highly focused social media ads. Resultantly, you gain increased brand awareness, website traffic, and more qualified leads.
Call us today at 805-413-7893 to ignite engaging conversations, cultivate meaningful relationships with your potential and existing customers, and drive leads with social media marketing and advertising.
Why Choose GoMarketing for Moving Company Marketing?
Below are the top benefits you get by choosing GoMarketing as your moving company digital marketing agency:
- Over ten years of experience: For over a decade, GoMarketing has partnered with hundreds of businesses of all sizes and types to elevate their growth via proven online marketing strategies. Check our case studies and learn how we drive results for businesses like yours.
- A complete team of marketing experts: GoMarketing brings a dedicated team of moving company marketing experts devoted to your success. They include web designers & developers, SEO specialists, PPC specialists, copywriters, email marketers, etc.
- We keep up with the latest industry trends: Chances are you will need to adapt your moving company marketing strategies to the industry changes. At GoMarketing, we stay on top of your industry trends and align our marketing strategies accordingly to keep you ahead of the game.
- Meaningful partnership: Here, we treat you as a partner, caring about your business as you do. You are conversant with your business and industry, and we know how to harness online marketing strategies to grow your moving company. Combining our knowledge and experience, we can build a robust marketing force that takes your moving business to greater heights.
Moving Company Digital Marketing Services FAQs
Today, most individuals and businesses look for moving services online, comparing several options before settling on one. Internet marketing is necessary to meet these prospects online and nurture them towards service bookings.
GoMarketing offers full-suite online marketing solutions for moving companies from web design, SEO, email marketing, paid search advertising, social media marketing, email marketing, analytics & tracking to reputation management.
Moving companies often need web design, search engine optimization, and PPC advertising as principal services. Your business needs, goals, and budget will influence the need for additional solutions.
Because your moving business is unique, a one-size-fits-all marketing solution cannot work for you. As such, the investment you put towards online marketing will depend on your business size, marketing goals, budget, and timelines. Most moving businesses spend 10%-20% of their revenue on online marketing.
5 Digital Marketing Strategies for Moving Companies
» Generate More Leads with Local SEO
Online searches for local businesses have increased fivefold in a few years- in fact, 46% of Google searches are local. You, therefore, cannot afford to overlook local SEO.
With local SEO, you try to rank your website for local searches related to your moving business. Suppose you offer moving services in Westlake. In that case, you will want your website to appear for searches featuring keywords like Moving company in Westlake, CA or Westlake CA Moving Company, among other highly relevant phrases.
When done right, Local SEO pushes your business up towards Google’s Local Pack– a list of the top three local businesses that appear just below Google Map.
To get started, adapt your moving company website for local searches. Use long-tail, local keywords like the above ones mentioned above in your content to scale up your rankings in localized results.
Next, claim your Google My Business listing. Verify the consistency of your name, address, and contact information, and do not forget to include an optimized business description. Add clear photos of your business to attract more eyes and hearts to your business.
You also want to claim and customize your business pages in review sites like Yelp, BBB, Angie’s List, BBB, and other industry/niche-specific review sites.
» Capture More Qualified Leads with PPC Advertising
How do you go about PPC advertising for moving companies? Here’s how:
Firstly, find the right keywords for your PPC campaigns. Keywords form the foundation of your PPC campaigns. For the best results, focus more on long-tail keywords (contain at least three words). Not only do these keywords allow you to be more specific, but they also have lower competition and lower cost per click(CPC).
Next, choose placements for your ads. Placements are locations where your paid ads will appear on Google Display Network or YouTube.
Finally, you launch your campaign and continually monitor the performance using reliable dashboards and based on necessary metrics to improve your campaign performance.
» Educate Your Audience with Content Marketing
Content marketing helps you showcase your knowledge, stamp your authority in the moving industry, and boost your business’s credibility.
Central to content marketing success is unique, informative, and engaging content that resonates with your target audience. There are several ways to structure your content, including blog posts, videos, infographics, case studies, e-books, guides, and more. Note that it is more of quality than quantity in content marketing for moving companies.
Talking of moving services blog ideas, the following are a few things you can write about:
- Packing tips
- Benefits of hiring a moving company
- A unique, memorable, difficult move
- Your moving procedures
Use keyword research to determine relevant keywords for your content. You can also generate content ideas from keyword research or run brainstorming sessions with your team. All in all, use a content calendar to keep your content on schedule.
» Increase Engagements and Leads with Social Media Marketing
Intimidated by the need to create witty text and visual content for multiple accounts several times a day, several moving companies refrain from social media. But any business looking for growth in this era cannot afford to eliminate social media marketing from their marketing strategy.
Social media can be said to be the digital equivalent of word-of-mouth marketing, and there are several ways you can use social networks to drive customers to your business.
But first, have a clear picture of what you want to achieve- it could be brand awareness, content distribution, sales generation, community engagement, etc. Then, offer your followers exciting and valuable content only on platforms that add value to your business.
Finally, keep in touch with followers/customers- answer their questions, respond to their reviews and acknowledge their effort to share your content.
» Impress Potential Customers with Great Reviews
Your moving company’s online marketing strategies could be generating tens of leads monthly, and your website could be full of fantastic content. But if you have poor or no online reviews, potential customers will often choose competitors with more positive reviews.
To become a trusted authority and the go-to moving company in your operation area(s), first offer your customers impeccable experiences worth a five-star review.
Then, be proactive- request your customers to leave a review for your services. In fact, 77% of customers are willing to leave an online review if asked.
Always respond to your reviews to demonstrate the human side of your business and build trust.
When it comes to negative reviews, take responsibility and try making things right with your customers. As a result, 33 percent of these customers will likely change the negative feedback to something positive. And another 34% will probably delete their negative reviews.