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Peace of Mind and the Thrill of Success, are what they mean. Peace of Mind comes from knowing that you have hired and partnered with a Marketing Firm that has invested it’s time and energy to really understand your business and takes decisive action to meet your goals.The Thrill of Success is our ultimate goal with you. We have a vested and emotional interest in seeing your response to the success we bring to you. We want you to thrive! It’s our ultimate job satisfaction. Contact us for a free quote today!

A quick preview of our services

  • SEARCH ENGINE OPTIMIZATION
  • REPUTATION MANAGEMENT
  • LINK BUILDING & MANAGEMENT
  • PAY PER CLICK ADVERTISING
  • LOCAL SEARCH MARKETING
  • WEBSITE DEVELOPMENT
  • CONTENT CREATION
  • PRESS RELEASES
  • SOCIAL MEDIA NETWORKING
  • BLOGS
  • E-COMMERCE
  • CUSTOM BUSINESS VIDEOS
  • ONLINE BRANDING

SEARCH ENGINE OPTIMIZATION

SEO is a powerful program for growing site positioning and traffic and is the main staple for successful online marketing.

Search Engine Optimization, or SEO, is the process of altering the content and other aspects of a Client’s website to target specific traffic and types of visitors to that website.

SEO Services Include:
» Initial Consultation
» Keyword Research
» Number of Program Keywords
» Website Submission
» Tag Modification
» Custom Optimization Pages
» Content Optimization
» Link Management

GOMarketing employs all the standard practices such as:

» Client Interview – Initial Consultation is necessary to understand the company, its needs, and its goals for the internet marketing programs and services.

» Keyword Analysis and Optimization – a list of relevant keyword phrases that are searched out by potential customers. We use your input on what your most important keywords are, then expand that list by checking that list against the search engines’ databases of actual keyword searches. This research allows us to target the right keywords that will actually drive customers to your website.

» Content Creation and Targeting – With the keywords chosen for your website, we will modify the content to include important keyword phrases in the right places such as the Meta Tags, Header Tags, Link URLS, Alt text . This allows search engines to find your site for your selected keywords. We will also monitor keyword-related searches and make recommendations for additional topics to include on your website to boost your web traffic.

» Link Building to Related Websites – Receiving Links from other websites are vital for high rankings in search engines. We gather links to your website from various sources and submit your site to categories related to your business in all the major web directories. Then we submit your website to additional niche directories including local and industry-specific sites. Additional links are gathered from press releases, blogs, articles and other sources. Link building is ongoing and has to be done continually to stay ahead of the competition.

» Goals and Metrics – Traffic to your website is closely monitored, paying close attention to where the traffic is coming from and which keywords are taking people to your website. We are able to analyze the effective and relevant keywords that generate leads or sales and adjust our search engine optimization tactics to focus on the most productive keywords.

» And much much More!

Beyond the basics, we have learned through training, trial and error, what combinations of practices create the best recipe for success for each type of business or individual client that hires us.

One thing we have learned is that honesty is the best policy. Building a website or altering it for the benefit of both our Clients and their Users always creates the best results. Making a website will truly reflect the services and products of the company or individual and will, in turn, create the best results all around. Additionally, we concentrate heavily on the input of our Clients. The input of our Clients is often the “Magic” that creates a great program.

Beyond the above, GOMarketing will employ other Search Engine Marketing (SEM) Services and Programs to provide a complete enterprise marketing solution to meet our Clients exact goals and needs.

REPUTATION MANAGEMENT

How reliable is information about your company on the web?

Reputation management is an emerging field that consists of monitoring and adjusting your company or personal image online.

The power of the internet can be overwhelming. Oftentimes it will be overwhelmingly positive, but in some instances, it can be overwhelmingly negative. GoMarketing is here to help diffuse negative or erroneous comments from competitors, malicious sources, or actual customers. These comments can be on forums, blogs, websites and press releases. If the negative comments are malicious, we will attack the issues or move them down in the search results. If the complaints are valid, we will help you formulate a constructive response. Day in and day out, GoMarketing will be on the internet monitoring your reputation and managing how you and your company are perceived online.

Reputation Management Services Include…
» Individual /Company Research
» Blog Postings
» Press Releases

LINK BUILDING AND MANAGEMENT

Link Management, or LM, is a process that builds the inherent value of your website in the eyes of your users and the major search engines while also increasing your website’s ranking.

GOMarketing offers link popularity building services that are in accordance with current search engine guidelines. Building link popularity is the most difficult and time consuming process of Search Engine Optimization (SEO) but it is essential for keyword ranking. Link popularity is a major factor in search engine algorithms, most famously through the use of Google’s Page Rank technology. Because of the emphasis placed on link popularity, increasing quality links to your site can improve search engine rankings.

Link Building Advantages:
» Improves organic search engine rankings
» Generates brand awareness and recognition
» No recurring PPC costs
» One of the best SEO techniques for low content websites
» Results in a high ROI in the long run
Ongoing Monitoring and Building:
» Adding Quality Links each month
» Monitoring the quality of the links
» Monitoring already created links
» Sending notifications to sites who have removed links

PAY PER CLICK ADVERTISING

Pay-per-Click, or PPC, is an online advertisement program. These programs allow GOMarketing to add advertisements on major search engines based on specific keywords our Client decides upon.

Pay-Per-Click Services Include…
» Account Management
» Sponsored Link Building
» Budget Control

 

About Pay per Click Advertising

Pay Per Click Advertising (PPC) is a search engine marketing technique that requires you to pay a fee every time someone clicks to your website from an ad you’ve placed in a search engine’s results. Simply stated, you will “bid” a price per click to be in a specific position of the search rankings for a particular search keyword or keyword phrase. The more you agree to pay per click (or bid) for a specific keyword, the higher your site will rank in the paid search results. The paid search results are usually marked as advertisements or “Sponsored Links” and appear above or beside the search engine’s organic listings. The #1 position on a search phrase requires a bid higher per click cost, whereas the lower positions require only a bid of a few cents. Your available budget and willingness to bid will dramatically impact your website’s search engine ranking position when the search engine displays search keyword or keyword phrase results. Although your website name, or URL will be displayed in the search results at your bid for position, you are not charged the pay per click “bid” until a searcher actually clicks on your website URL.

Pay Per Click Marketing – A Short Term Strategy

As a short term strategy, pay per click marketing offers one tremendous advantage. It enables you to achieve a top or high ranking position almost instantaneously. If you want to draw traffic to your website fast for any reason, pay-per-click marketing can make that happen! The primary benefits of pay per click are the immediate results and complete control it offers the advertiser. You may target one set of keywords today, and if they don’t work out you may target an entirely different set of keywords tomorrow. The position you strive for and what you are willing to bid to achieve the position is totally under your control!.

Pay Per Click is Great for a New Website

If you recently purchased a brand new domain name, a new site, and you have no links, you are going to have a hard time jumping up in the rankings for any competitive keywords. PPC allows you to be at the top and start getting your ROI quickly.

Sales, Services and Specials

If your business is having a special online sale over the holidays or offering a new service, PPC is a great way to help searchers locate your products or the new services you offer. PPC should be used after SEO to target special sales or services.

LOCAL SEARCH MARKETING

EVERY company should take advantage of investing in Local Search Marketing.

Who said there were no more great marketing bargains online that really work? Local Search Marketing allows the Little Guys and the Big Guys to get amazing exposure on Google, Yahoo, and Bing at fractions of the cost of full service internet marketing programs.

Local Search Marketing Services Include…
» Fantastic Exposure on GOOGLE, Yahoo, MSN Live, AOL and hundreds of other sites
» Getting your business on the front pages of GOOGLE and Yahoo!
» Multiple ways to get traffic to your site and more leads!
Get a Custom Video for Your Business: They drive more traffic and customers to you!
» Did you know links with Videos get 3.7 times the clicks as standard links?
» We submit you to major video portals: YouTube®, Google®, AOL®, and Yahoo® Video.

WEBSITE DEVELOPMENT

Stand out from your competition with a custom design and developed site catered to your specific needs – template free.

Our website design clients range from small start-up companies to large corporations and everything in between. With our combined experience in graphic design, website development and e-commerce stores, you can be confident that whatever your project demands, our web developers can deliver. You may request your no cost, no obligation quote today.

Web Development Services Include…
» E-Commerce Stores
» Flash Animations
» Custom Home Pages
» SEO-Friendly Web Sites

CONTENT CREATION

The power of content should never be forgotten – take advantage of professional writers creating rich content for your site.

Our professional writers will create content that not only appeals to your user’s tastes, but will also attract Search Engines.

The most important thing a website can contain is high quality content that is also search engine friendly. All the Flash animation in the world is second rate to valuable information and content. Content is the primary reason anyone will ever visit your site anyway. GOMarketing has been writing website content since 1997. Our lead writers are journalists, schooled in the power of the word with a masters in internet writing skills. Staying relevant with the content to meet a searcher’s needs may sound simple, but is rarely pulled off on many sites. GOMarketing has the expertise to provide the right content, at the right time, for the right user.

Reputation Management Services Include…
» Search Engine Attracting Content
» Custom Optimization Pages
» Website Enhancements

OPTIMIZED PRESS RELEASES

We can optimize and disseminate your press releases with outstanding results. Press Releases are a fun way to let the public know about the happenings of your business!

Don’t lose the opportunity to attract visitors to your site by developing optimized press release campaigns where we can track and analyze the results to continue refining each campaign, one after the other.

Reputation Management Services Include…
» Individual /Company Research
» Blog Postings
» Press Releases

News agencies and news reports are always searching for new stories on businesses to fill their news agencies websites and partners. The hard part is getting your information out to ALL of them.

GOMarketing has a database of over 100,000 media sources that allow us to email them optimized press releases. We also have contact and access with emerging community websites and other Web 2.0 entities. The re-use of these releases can offer both powerful brand-recognition, as well as generate many thousands or millions of new visitors to your website.

The results can be amazing for interesting stories and company events that can be picked up and shown to millions of people on the main news sites such as Yahoo! News, AOL News and Google News, not to mention their thousands of subsidiaries and partners.

SOCIAL MEDIA NETWORKING

Embrace Social Media and use it to connect to your visitors on a whole new level!

Social media is here, and it’s here to stay. Let us help you in using social media to boost your site’s traffic, leads, and brand awareness with your visitors. We maximize several areas of the social media sphere that encompass your company to effectively target your demographic and grow tremendously.

Social Media Networking Services Include…
» Full set-up of Social Networking powerhouses such as Facebook and Twitter
» Active management and updates of your social media sources to all it’s viewers
» Continual tracking of analytics from social media to properly redefine and tweak needed areas.
» Integration of proper search engine optimization techniques into social media sites for increased search placements on the web.

Web 2.0 Community Social Networking:

In a nutshell, the simplest accepted definition of Web 2.0 is the evolution of the internet moving away from being silos of information to becoming interactive communities where both contributers and consumers can communicate directly over the web.

Where appropriate, GOMarketing can set up a position for our Clients on the correct social networking site(s) or even create a new community site for the Client to own. Some companies and businesses can benefit greatly from having a consistent presence on the right community sites.

CUSTOM BLOGS

Custom blogs to reinforce Brand awareness and Search Engine placement.

Fully Custom blogs, whether set-up, or managed, can be created for companies large and small. A fully integrated content management system allows the option for you to manage your own blog with your own articles. High SEO placement with every article written.

Reputation Management Services Include…
» Blog setup, design, and management
» Blog article postings
» Integration of proper search engine optimization techniques throughout articles to increase search placement on the web

Wikipedia defines a Blog as “a website where entries are written in chronological order and commonly displayed in reverse chronological order.” Blog can also be used as a verb, meaning to maintain or add content to a blog. Blogs are also characterized by the ability of the community to respond directly to the writer.

Blogs are highly respected by search engines if they pertain to a narrowed topic or field. Blogs by respected parties of an industry are widely read. GOOGLE, in particular, seems to respect the contents of blogs and often ranks a consistently updated blog quite highly on its search engine.

GOMarketing has long seen the power of the blog to help explain your services and products, keep users updated on changes to your company and to attract new customers.

GOMarketing will work closely with you to set up a blog and train you how to update it yourself so that your blog represents your company’s position and opinions exactly.

INTEGRATED E-COMMERCE

Your grandma’s Shopping Cart won’t cut it today. Your business needs a fully integrated and defined E-commerce solution that reliably drives sales and closes orders online quickly and efficiently.

Integrated E-Commerce Development Services Include…
» Integrated Shopping Carts
» Secure Online Credit Card Processing
» Order Fulfillment, Warehouse stocking

E-Commerce consists of buying and selling products or services over the internet. E-commerce pulls together various technologies to work, such as: Electronic funds transfer, supply chain management, order fulfillment, online transaction processing, electronic data interchange, inventory management, email marketing, internet marketing etc!

Whew! That’s a lot for E-Commerce to cover, and the funny thing is, it evolves monthly online, gets more specialized and alas, more complex. Gone are the days of one size fits all Systems and Shopping Carts; the store must fit the business like never before and it’s only going to get more exacting and strict.

That’s why you hire GOMarketing. We monitor the E-Commerce landscape daily and act accordingly, not waiting to react to trouble. Our team of expert E-Commerce specialists can custom design a solution to meet your needs for your business today, tomorrow and in the future.

Watching a new system go online with a new Client and then enjoying the first sales with them is a very rewarding experience, one that has been repeated at GOMarketing for many years.

Seeing a Client walk in and learning he has lost untold dollars due to a faulty Shopping cart system is not such a rewarding experience. Or a Client whose marketing company designed a pretty website but when their E-Commerce system went down, they were on vacation or just plain didn’t know how to fix it. We get that a lot too.

With GOMarketing, we first understand your E-Commerce needs. We want to engage you in the process, enjoy your success with you, plan for future growth, all while monitoring your business to make sure the cash register keeps on ringing.

CUSTOM BUSINESS VIDEOS

If you’ve been on a desert island you may have missed the incredible growth in the power of Video Marketing online.

Since the monumental purchase of YouTube by Google, the effectiveness of videos online have been tenfold. Now you MUST have videos online to hold up against your competition. GOMarketing can design, create and launch your videos, optimized for search engines to grow your traffic.

Custom Business Video Services Include…
» Local Search Videos
» Corporate Product Videos
» Special Occasion Videos

Google, Yahoo, MSN, AOL, Ask and all the others now put more emphasis on Videos and Video Content!

If you don’t have video about your company posted on your website, you will start to fall in the rankings! Video Content will drive tons of traffic to your website when GOMarketing releases it to the internet for you.Call us today to learn how you can ride the new Video wave to success!

ONLINE BRANDING

What impression does your business leave with Customers and Prospects? What do they think of you? Branding defines you in the best possible light which is how Customers will remember you.

Branding Services Include…
» Review your Brand
» Improve your Brand
» Build your Brand

At times we get a somewhat glazed look from Clients when we start talking about Marketing and Branding in the same sentence. What does branding have to do with marketing? The answer is EVERYTHING.

Let’s start by defining ‘Branding.’ According to the American Marketing Association a BRAND may consist of the company’s name, logo, tag line, motto, color palette and design.

At the end of the day your Brand is the impression left in the mind of your Clients, Customers and Prospects after they discover you. Some of that impression is controllable, some of it is not.

A good branding strategy paints your company honestly and positively. A good strategy leaves your ‘significant others’ in business wanting more and happy to be associated with your company.

GOMarketing starts with a review of your current brand. Sometimes the brand is fine, sometimes it is troubled, and most times it is not well defined.

From the initial review, we come up with a strategy to maintain, improve, or define your brand as needed. The process is ongoing and it MUST evolve over time. GOMarketing will have a ringside seat to monitor your brand while we are marketing your business; from there we can adjust as needed to power your image and professionalism to new heights.