Are you ready to take your digital marketing strategy to the next level in 2023 and beyond?
Discover the top 10 digital marketing trends that are shaping the industry and learn how you can leverage them to stay ahead of the competition in this insightful article.
Top 10 Digital Marketing Trends List You Need To Know
Coming from the digital evolution that happened in 2020 due to the pandemic, 2023 is also bound to bring drastic changes in the digital marketing space. The death of the third-party cookie is inevitable, and as marketers, we need to adapt to the changing times and rethink our digital marketing strategies.
As 2023 approaches, we expect that these ten digital marketing trends will dominate in the upcoming year.
#1. Adopt a Mobile-First Marketing Strategy
Mobile-first marketing is poised to be one of the top digital marketing trends in 2023.
Although many marketers interpret the term ‘mobile first’ to mean mobile apps and responsive website designs for your website, that is just the tip of the iceberg.
A solid mobile-first marketing strategy entails your company critically strategizing its website and digital communications around a positive mobile experience. Your sole aim should be utilizing the latest innovative mobile marketing strategies to provide a superior customer experience.
It is essential to note that millennials, now the most economically valuable generation in the US, have been digitally wired since childhood. They rely on their mobile devices more than ever, so if there was ever a time when you needed to put mobile experience at the core of your marketing strategy, it should be now.
#2. Featured Snippets
Also known as no-click searches, featured Snippets are short excerpts of text that appear at the top of Google’s search results to answer a searcher’s query quickly.
Google’s algorithm determines whether your page would make for an excellent featured snippet to appear on Google’s search results to answer a user’s question quickly. Earning a featured snippet means you rank for position zero, the highest-ranking spot you can attain without advertising.
While that sounds great, you might observe a lower traffic flow to your site since Google is handing a quick resource to your potential customers. That, however, is a blessing in disguise, as earning a featured snippet gives your voice authority over the subject, and that will help you guide people along the buyer’s journey faster. Now, all you have to focus on is attracting the reader’s attention and having them click on your site for more information.
At GoMarketing, we utilize several insider tips that will help you outsmart your competitors and reach more of your target audience.
Hevilite.com (Outdoor Lighting Marketing & SEO by GoMarketing)
#3. The Rise of AI in Digital Marketing
Currently, it is safe to say that Artificial Intelligence is the future of digital marketing.
Did you know that 55 percent of companies say they are currently implementing or experimenting with AI strategies with their marketing efforts? Through massive data computing, AI allows companies to develop crisp and precise insights, making it possible to keep up with the ever-growing customer demand and expectations.
Some of the applications of AI for digital marketing include:
- Customer service chatbots
- Personalized website browsing
- Dynamic pricing
- Predictive analysis
- Email Marketing
Essentially, AI marketing automation allows marketers to develop personalized content and increase customer interaction by understanding, processing, and gaining insights from vast customer data. This way, your human analysts can optimize the customer data and run your data-driven marketing strategy while exposing your business to fewer risks.
#4. Voice Search
Did you know that 71% of consumers would preferably use a voice search to search for something online instead of physically searching for something?
Efficiency is the main reason why people utilize smart speakers such as Google Home and Amazon Echo. Also, as the use of mobile digital assistants such as Siri and Bixby increases, even more people perform online searches online. The advancement of artificial intelligence via machine learning will significantly accelerate the adoption of voice search.
So, what does this mean for marketers? As voice search usage increases, marketers should pay attention to how websites perform in voice-driven search results. If your web content is not optimized for voice search, you’re missing out on tons of valuable traffic and leads. Fix that with our tailor-made SEO services that maximize the reach to voice searchers.
#5. Google Verified Listings for Local SEO
Google My Business is a free, insightful, and simple-to-use tool for businesses to manage their online presence across Google, including Search and Maps.
If you have a local business, such as an HVAC, plumbing, or roofing company, verifying and optimizing your Google My Business listing is paramount.
So, why verify your GMB listing?
Well, you won’t be able to manage your business information in Search, Maps, and other Google properties unless you verify it. You’ll also appear more trustworthy and safeguard your business from imposters.
Some of the benefits of Google My Business include:
- Improved visibility and search rankings
- Enhanced customer support and engagement
- Boost in sales and traffic
- Reach a wider audience
- Establish your brand as a business authority
Google My Business is no longer optional. It is essential for the online presence of your business. It often is the first place where clients seek up-to-date information about your company. Contact for our local SEO and listings optimization services, and we’ll help your business rise to the top of local searches.
Did you know that for nearly 9 out of 10 consumers, an online review is just as influential as a personal recommendation?
With that in mind, why are reviews so substantial in digital marketing? Why do online reviews have the potential to make your business gain or lose customers?
Today, online reviews are the number one source of social proof. People are more willing to buy if others agree that it is a good decision. In addition to influencing consumer decisions, reviews can also strengthen the credibility of your business and help you expand your brand’s reach.
Yes! Reviews matter. But how many reviews do you need?
Most people read ten or fewer reviews before deciding, so you should aim to get at least ten new reviews on each of your review sites every three months.
With an excellent reputation management strategy from GoMarketing in place, gathering many reviews from verified sources won’t be a problem.
#7. Video Marketing is Here to Stay
Video marketing is a compelling way to interact with modern customers in the digital space.
While video marketing has been around for a while, merely producing video after video isn’t enough. You need to understand the emerging video trends to create more compelling videos.
Tendencies such as audio-less features, live video streaming, animated explainer videos, shoppable videos, 360-degree videos, augmented reality, user-generated content, and vlogging coupled with influencer marketing will soon dominate our screens.
In 2023, companies can use the power of video marketing to drive audience engagement and increase conversions. We can share insights into these top video trends to help you approach your video marketing strategy with maximum ROI going forward.
#8. Content Marketing
Planning, generating, and distributing valuable and relevant content helps connect, build and retain a relationship with your target audiences.
Did you know that the American adult is exposed to somewhere between 4,000 to 10,000 advertisements each day? So, suppose you need to create brand awareness for your company or services. In that case, you’ll need to utilize best practices such as semantic keyword research, split testing, and Google’s EAT principle – Expertise, Authoritativeness, and Trustworthiness.
A good content marketing strategy is vital for both B2B and B2C marketers looking to drive valuable search traffic and social engagement in 2023. Google will keep prioritizing well-written content and useful links when ranking how sites appear in the search results.
Maybe it’s time to rethink your content marketing strategy, incorporate new trends, and enjoy how they will work in the new year.
#9. Augmented Reality
Augmented reality (AR) uses digital visual elements, sound, or other sensory stimuli delivered via technology to overlay helpful visual content and information in your real world.
Great use of AR can is visible in IKEA’s augmented reality app. Not sure how the furniture you like would look in your living room? Upload a photo of your space to the IKEA app, and you will be able to view virtual true-to-scale 3D model furnishings in your room.
Industries that can leverage the power of augmented reality include:
- Design and modeling
- Repair and maintenance
As people get more used to VR and AR, the companies that realize and utilize AR’s possibilities will indeed gain a massive edge over the competition.
Get in touch with GoMarketing for all your software development needs.
#10. Smart Bidding in Google Ads
Google smart bidding is a series of automated bid strategies in Google Ads that use machine learning to maximize conversions by tracking and analyzing data signals from each click and search.
By analyzing data such as a user’s device, the time of day, and the location from where they are searching, Google can automatically set bid amounts based on the odds that your ad will lead to a click or conversion.
Some of the essential automated-bid strategies in 2023 include:
- Enhanced CPC
- Target CPA
- Target ROAS
- Maximize Conversions
- Target search page location
Since the setting of the bids happens automatically, you have more time to focus on your marketing strategy. Need a hand with your Google search and display ads? Call GoMarketing at 805-413-7893, and we will help optimize your entire digital ad campaign strategy.
As a marketer, it is crucial to know what trends are coming up in the future. That way, you can prepare for them now and stay ahead of the competition. These digital marketing trends to watch in 2023 are an excellent guide for businesses as they start planning for their marketing approach.
At GoMarketing, we have driven over 1,054,274 leads for our clients, which translates to $150,248,558 in sales.
Learn how we can help your business grow today!