Pay Per Click Advertising for Healthcare and Hospitals
Every business can benefit from pay-per-click (PPC) advertising, including healthcare organizations and facilities. Not only is PPC advertising cost-effective, but it also an effective way to fast-track your online presence and conversions. Recent research reveals that brands can increase their brand awareness by 80% via Google paid ads. Besides, individuals directed to a website by PPC ads are 50% more likely to convert than organic visitors.
Healthcare PPC advertising offers you an opportunity to buy top paid positions on search engines like Google and Bing and other relevant partner sites. This marketing model can generate almost instant results, unlike other marketing strategies like SEO which may take weeks or months. Still, you enjoy total control over your advertising budget. What’s more, you can precisely target your prospects based on several demographic variables to ensure your ads reach people actively looking for healthcare products and services like yours.
GoMarketing is a well-reputed, nationwide digital marketing agency with the healthcare digital marketing experience and tools to create comprehensive, well-formulated PPC campaigns that drive the best possible results for your healthcare organization.
Below you will find more information about our healthcare PPC advertising services. But if you want to initiate a conversion around your PPC advertising needs now, do not hesitate to contact us at 805-413-7893.
Table of Contents
GoMarketing’s PPC Advertising Services for Healthcare and Hospitals
The following are our top PPC advertising options for Healthcare and Hospitals.
5 Healthcare PPC Strategies to Lift Your Lead Generation
Choose Your Keywords Carefully
You need to find keywords that will help you reach the right targets and maximize results. Part of keyword research is determining searchers' intent and phrases they use when searching for your healthcare services. You can use keyword research tools to find variations of your target keywords and identify phrases your competitors are incorporating in their campaigns.
Use Ad Groups
Ad groups house your target keywords, ad message, and landing pages. For maximum ad effectiveness and profitability, base your ad groups on highly targeted keywords and audiences.
You will want to avoid targeting your target audiences with a single ad group. Let us assume you offer traditional braces, Invisalign, root canal treatment, and cosmetic dentistry. You will want to create an ad group for each of these services to optimize your ads' effectiveness.
Craft Compelling Ad Copies
Your ad copies should be relevant, compelling, specific, and engaging. This demands that you use attention-grabbing headlines and words that add value to your ads. Ensure each of your copies communicates your unique selling proposition(USP) effectively.Do not underestimate the power of call-to-actions(CTAs) in ad copies. But consider that personalized CTAs generate 202% more conversions than generic CTAs. So, instead of using generic terms like "click here," include phrases that compel prospects to click your ad links and take the next conversion step.
Create Ad-Specific Landing Pages
Even as we emphasize the need to create relevant and compelling ad copies, avoid directing visitors to your home page or a generic landing page. Instead, make ad-specific landing pages optimized for bookings, highlighting the benefits and USP you mentioned in your ad copy.
Eighty-two percent of individuals looking for healthcare providers and services read online reviews. Therefore, do not hesitate to sprinkle some testimonials on your landing pages.
Track and Optimize
Failure to measure your campaign performance is as bad as not investing in PPC. Take advantage of data provided by analytics dashboards to optimize your campaigns for more conversions. But do forget to split test and optimize your ad copies, landing pages, and audience segments to maximize your return on ad spend(ROAS).
Why Choose GoMarketing for Healthcare PPC Advertising?
Certified Google Partner
Custom PPC Strategy
Healthcare PPC Advertising FAQs
Through highly targeted exposure and lead generation, PPC advertising offers healthcare providers almost instant results. By narrowing your target audience based on location, interests, location, age, and other demographic factors, you increase the likelihood of high-intent prospects seeing and clicking your ads.
Multiple variables influence the kind of ROI a healthcare organization should expect from PPC advertising. Part of our onboarding process is setting clear expectations that act as the road map for our efforts.
You get customized, free reports with a breakdown of your PPC campaign performance. You can access the reports from anywhere and anytime.
As you might expect, healthcare PPC advertising costs vary significantly depending on the business goals and niche competition.