However, you can only stay in business by keeping customers knocking at your business doors. Wondering how? Worry no more. In this post, experts at GoMarketing, a leading digital marketing agency, will take you through practical electrician digital marketing strategies. Ideas that drive loyal customers to your business make your business stand out from the pack and grow it to new levels. Let us dive in.
Top 7 Electrician Marketing Strategies:
1. Start with Building Your Brand
The brand is the personality of your business. It encompasses awareness, credibility, customer satisfaction, and reputation.
Having a strong brand makes selling way easier. Think about Apple and Coke.
But how do you create a brand? Start with defining your ideal customer. You will want to determine how your electrician services improve their lives and which services matter to your customers most. You will also need to define their demographics, including occupation, income, age, education, and residential and work locations. The last step to knowing your customer is identifying their buying strategy. Do they first perform thorough research, or do they prefer to email or call your company? Are there seasons that influence a customer’s buying decision?
Another step towards creating a strong brand for electrical contractors is defining a unique selling proposition(USP). What difference does your business bring to electrical services or your service area? It could be a difference in prices, quality, response time, and the ability to cater to electrical emergencies.
There are plenty of things to cover in brand building, but you want to focus on that specific aspect that gives you an edge over the competition.
2. Build an Amazing Website
Recent data shows that approximately 88% of customers pre-search services and products online before buying. In light of this, we cannot underscore enough the need to revamp your digital marketing strategy for your electrical services.
Embark on your marketing journey by building an attractive and easy-to-navigate website. It is a great platform to showcase your services, communicate your USP to potential customers, and interact with customers. Besides, it serves as your 24/7 salesperson, whether you are in the office, sleeping, or exploring the white, sandy beaches of Clearwater, FL. On that note, the following are key elements of a fantastic electrician website that generates crazy traffic and converts more leads to buying customers:
Your website should load within two seconds; otherwise, you lose 48% of your potential customers. Compress your files, optimize images, use browser caching, and reduce redirects to enhance your site performance.
Contains the right information:
Over 80% of US internet users have shopped online with their mobile devices, and 35% of US consumers shop with their mobile devices only. As such, optimize your website for mobile devices to tap into this market potential and rank favorably on Google.
Use breadcrumbs, fixed header, working search button, well-defined categories, and simple navigation menu to make your website as user-friendly as possible.
Add some personal touch to your website by including trust-building details such as a comprehensive list of your services, services areas, customer testimonials, your contact information, your team’s information, licenses, insurance, and certifications.
Activate SSL certificate to secure your website, earn prospect’s trust, and be in the good books of search engines.
3. Master SEO for Electrical Contractors
Most consumers enter a few phrases(keywords) describing what they are looking for online, scroll through the results, and click through websites with the services or information they need. 71% of these searchers do not go past the first search result page, and 68% of them click through a website in the top 5 results. However, these results do not feature here by chance. Enter search engine optimization(SEO).
SEO is the process of optimizing your website to improve its ranking for keywords related to your business (electrical services in this case). By doing so, you reach people who need your services, drive new leads to your business, and increase the customer base for your electrical services.
But note that SEO is an ongoing process and may take time to generate meaningful results. Among the fundamental elements of SEO for electrical contractors include:
Identify phrases and keywords potential customers use when searching for your services. These are the terms your website will rank for and will significantly influence your website’s visibility. Use keyword tools like Google Keyword Planner to expand your keyword list.
Optimize your site’s on-page elements, including URL, meta descriptions, headings, alt tags, content, and images. And optimize your webpages with the keywords you discovered in your research.
The quantity and quality of your backlinks play a critical role in Google ranking. Create unique content that attracts links from other industry sites and blogs. And build relationships with other bloggers, news editors, and influencers critical to your link building strategy.
4. Improve Your Local SEO
There has been a steady increase in local searches, and the trend is expected to continue. Surprisingly, many consumers do not include the phrase “near me” to search for local services because they expect search engines to localize the results. Here are the essentials of optimizing your website for local searches:
Optimize Your Google My Business(GMB) page
GMP allows you to showcase important details about your business, add photos of your business, and respond to reviews. To create a dominant local presence, you must optimize your GMB profile. Here is how:
- Enter accurate and up-to-date NAP information (name, address, and phone)
- Ask for reviews and respond to them.
- Share business updates via Google Posts.
- Pick the correct primary and secondary business category.
- Optimize your GMB descriptions with the relevant keywords
- Answer searcher’s questions in the GMB’s Q&A section.
Claim Your Local Directory Listings
It is essential to claim your local directory listings on multiple platforms to ensure your business shows up when potential customers search for local services like yours. You can leverage the local directories, including Angie’s List, Facebook, HomeAdvisor, Yelp, Nextdoor, BBB, Thumbtack, and Porch. Remember to keep your NAP details consistent in every single platform; otherwise, you lose customers to consistent competitors.
5. Leverage Paid Ads(PPC) for Electrician
Commonly referred to as pay-per-click(PPC), paid search marketing is a strategy that matches your online adverts with the individuals actively looking for your services. Here, you pay for visits to your website rather than ranking organically with SEO.
With PPC, you get the opportunity to rank your ads almost immediately after setting up the campaign, unlike SEO results, which may take months. You can choose the exact keywords you want your ads to rank for. Still, you enjoy complete control over your campaign budget, increasing or decreasing it accordingly. Keep in mind the following tips to get the most out of PPC advertising for electrical contractors:
- Define your ideal target audience
- Use high-intent keywords
- Use small, focused Ad groups.
- Write compelling copies that resonate with your audience.
- Use negative keywords to eliminate non-profitable clicks.
- Create robust landing pages
- Include actionable call-to-actions(CTAs)
6. Invest in Social Media Marketing for Electricians
Social media marketing is precious to your electrical company since social media influences 71% of buying decisions. Social media allows you to engage with your prospects personally, build a responsive community, show off your business culture, and target specific prospects with highly-focused ads.
You will want to get started with a Facebook page, then harness other channels like LinkedIn, Instagram, and Twitter as you get comfortable with connecting with your audience via social media. These platforms come with analytics that give you an insight into your engagement levels and ad performance.
Leverage the following social media post ideas for electricians to increase engagement on your social pages:
- Before and after images of completed projects
- Giveaways and contests
- Company announcements
- Customer testimonials
- Industry updates
- Showcase your team
7. Blogging for Electrical Contractors
Blogging is a great way to expand your website content, showcase your industry expertise, grow your authority, and move your website up search engine ranks.
The secret to effective blogging is writing about relevant content that closely resonates with your prospects. Content that answers your target customer’s questions. And content that offers valuable information to your readers. Providing the information your prospects could be looking for makes it easy to convert them to paying customers. And by answering electrician FAQs, Google may highlight your website in the topmost position of organic search results (position zero) in the form of featured snippets.
You will need to optimize your blog posts with relevant keywords to increase their visibility and improve your search engines’ rankings. But avoid keyword stuffing at all costs. Whereas this strategy may bring in quicker results, it has detrimental long-term effects in the form of Google penalties that will incredibly dip your ranking. Keyword stuffing also disgusts readers.
Get Help with Electrician Marketing
At GoMarketing, we understand that trying to implement the above strategies by yourself can be quite overwhelming. We can unload the marketing burden off your shoulders, so you focus your time and energy on other important aspects of your business and life.
Our online marketing services for electricians for 2021 and beyond are geared towards driving incredible traffic to your website, convert more leads into paying and loyal customers, and increase your revenues. Call us today at 805-413-7893 or contatc us online for a free consultation with our marketing experts.