Automotive SEO Services Proven to Generate More Leads from Local Customers
Is your car dealership showing up in local search results? Go to Google and search for auto dealerships near me. What do you see? Can’t find your business listed anywhere? As a car dealer, it’s critical to outrank your competitors. If not, you could lose out on many potential clients —leaving you staring at your phone while your competitors take customers on test rides.
GoMarketing can help your business be found on Google, Bing, Yahoo, and other major search engines across the web. We provide SEO services for automotive companies looking to maximize their online marketing budget. Our no-nonsense strategy for automotive SEO relies on data, industry trends, and past experiences providing SEO services for automotive dealers to deliver highly effective SEO campaigns across your entire web presence, including:
- Site code and structure
- Onsite content
- Offsite factors and reviews
Schedule a call with GoMarketing today at 805-413-7893 and see how we can help your automotive industry grow with powerful SEO, and get your business to rank in your local market!
Among the businesses in the Automotive Industry that we can help include:
- Auto Dealerships
- Auto Repair Companies
- Used Car Dealerships
- Auto Parts Companies
- Auto Customization Shops
- Auto Leasing Companies
- Auto Manufacturers
- Online Auto Dealerships
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Take your Automotive Company business to the next level with digital marketing from GoMarketing
A well-executed marketing plan can yield tremendous sales for your auto dealership, not to mention new customers and referrals. However, it can also cost a lot of money if you use traditional methods—which is why automotive digital marketing is increasingly important.
If you’d like to start using SEO to attract more buyers to your automotive dealership, don’t hesitate to contact GoMarketing! Our strategists are more than happy to discuss your Internet marketing options and help you start generating more revenue with search engine optimization.
If you’re still wondering why SEO rankings matter, keep reading! You will also discover how to boost your site’s rankings.
What is Automotive SEO?
SEO for automotive companies is the process of editing and creating website code and content to rank well on search engines like Google, Bing, and Yahoo. The best part about SEO for the automotive industry? It never rests. It generates quality leads 24/7 without needing you to buy ads or make endless calls.
Why is SEO for the Automotive Industry Important?
Imagine the difference it would make for your dealership if every customer in your area looking to buy a new or used car found your website when they searched for “vehicles for sale” and other similar terms in Google?
Instead of referring to the traditional forms of advertisement, people use the internet to search for just about anything. People search for all types of products and services online, from auto repair companies to auto parts companies, auto customization shops, and auto dealerships.
For you to land here, you’re likely to have been searching for things like ‘Used Car Dealer SEO’, Automotive SEO Company,’ ‘Automotive SEO,’ ‘SEO for auto leasing companies,’ ‘Affordable SEO for Auto Customization Shops,’ ‘Best Automotive SEO Agency,’ ‘Optimize Automotive SEO Website,’ etc.
So, we’re going to make a few presumptions here;
- You’ve just launched a new car dealership or automotive website, and you’re struggling to get found online
- You’re a business owner in the automotive industry whose frustrated with your website search engine ranking, and you’re not on page #1 of Google
- Your job involves optimizing your own or a client’s website, and you’re trying to improve the search rankings for the website for which you’re responsible.
When a potential client is looking for a car, they will almost always start the search online and often go with the dealers who appear at the top of the search results. This is why Digital Marketing and SEO for automotive dealers are essential. If you think you need to grab customers’ attention speedily, you need to focus on visibility, so you should go with SEO.
How Automotive SEO can Benefit Your Business
Many automotive businesses invest in SEO because they recognize the benefits, and the return on investment is more than justified.
Here are four incredible benefits of SEO for your automotive business:
» High-Quality Traffic
The main reason why SEO typically drives the highest quality traffic is that these people are looking for you, not the other way around.
When using other channels like paid ads and social media marketing, you usually try to pull people away from what they are doing. However, with SEO, people are actively looking for the cars and services you sell. With GoMarketing’s SEO program, we’ll ensure that you show up when they are looking.
» Rankings Generate Great Responses
Everybody, even you, has the habit of clicking on pages that rank among the first search engine results page on Google. The greater the number of people that land on your page, the more your sales and revenue increase. SEO is a very effective strategy if you want your automotive website to be among the top-ranked websites.
» Brand Awareness
SEO methods improve your brand’s existence and exposure on the internet, which increases brand awareness.
» It Helps You Stay Competitive
With GoMarketing’s SEO Strategies, we will specifically tailor a plan for your auto dealership that can significantly increase your sales. You can easily generate high-quality leads and beat your competitors by being at the top of the search results.
Local SEO Strategies for the Automotive Industry
If you want to be listed in the top Google search results, you need to put some extra effort into that. Here are the top SEO tips for the automotive industry to help you get started:
When most people hear “SEO,” they think of keywords. Keywords are essential in SEO for auto dealerships because they signal what your auto repair company or used car dealership offers to search engines.
Keywords are crucial elements of SEO that determine what content you should be optimizing and how you can get more organic traffic. The keyword research process allows insights into commonly used search terms in the automotive industry.
You must invest in link-building solutions if you have an automotive dealership business. This is because most companies are using link-building to grow their business locally.
Link building helps to make your website ready so that people searching for automotive dealers online visit your website. This becomes even more possible when you choose our professional link-building services for automotive dealers. To ensure the success of your business in the long run and boost your website’s ranking on SERPs, our backlink-building approach involves manual outreach to build credible sites, citations, and listings on the leading platforms in the automotive industry.
Create Strong Content
To get the most out of your automotive digital marketing strategy, you must incorporate content optimization into your plan. Content marketing and SEO go hand-in-hand with helping you rank high in search results.
To start with content marketing, you need topic ideas. For example, what are the common questions your buyers ask when purchasing a car? You can list these questions and create content around them to help answer your audience’s questions.
If you need additional topic ideas, you can try using a tool like Google Trends to see what topics are trending in the automotive industry. You can also visit several of your competitor’s sites and see what content topics they cover.
To appear in search results, you need to create content so that there is something to rank. To get content to rank, you need automotive SEO to help more people discover your helpful information!
You must ensure that your content doesn’t contain anything that will slow the page’s load time. Additionally, make sure your content is user-friendly too. When content is user-friendly, your audience will likely stay on your page and engage with your content, boosting your SEO. You can create user-friendly content by:
- Adding visually engaging images to the page
- Using numbered or bulleted lists
- Using easy-to-read web-safe fonts
When you do SEO for the automotive industry, you must ensure that your site works well on mobile devices. Google adopted a mobile-first index that considers your website’s mobile version when ranking you in search results. If your site isn’t mobile-friendly, you’re less likely to rank high in search results.
To make your site mobile-friendly, use a responsive design. Responsive design enables your site to adapt to your audience’s device, whether they are browsing on a laptop or a smartphone. A responsive website will give visitors a positive experience, so they’ll keep browsing your car inventory without skipping a beat.
At GoMarketing, we can help you build a brand new, mobile friendly website for your automotive business. Improving the user experience of your website is a critical component of automotive SEO, as you’ll appease both your users and Google by providing a mobile-friendly site.
Fast Loading Website
Did you know that up to 53% of users will abandon your website if it takes more than three seconds to load?
Most users expect your website to load within two seconds, so they can quickly get the information they need and go. They won’t sit around and wait for your site to load. They’ll open another website that loads faster, but that’s not all. If many users abandon your site almost immediately, it sends a negative signal to Google that your site isn’t relevant to the search query, making you rank poorly in relevant searches.
Pay Attention To (and respond to) Reviews
While talking about listings, we’d be remiss if we didn’t mention reviews. Reviews are essential to your online presence and can significantly impact your SEO. Respond to all reviews and ask your clients for feedback to keep building up your online reputation.
Ensure you have a presence on popular online reviews websites, including:
Optimizing GMB Listing
As a car dealer marketer or dealership owner, you know that it’s vital for your dealership to show up on Google for car buyers no matter where they are in their customer journey. Without a complete and optimized Google My Business listing for your dealership, you could miss out on many dealership visits and sales from interested car buyers.
Even with your potential audience looking up car dealers online, serious leads and car buyers will always make a stop in your local dealership, and this means that the best way for your to have your web pages show up on top of SERPs for increased leads, you need to have your entire website optimized for Google My Business listings. At GoMarketing, we’ll do all that for your business, ensuring that your content is optimized for local searches and that the information on your website is accurate.
Own your Google homepage, ensure customers can find you when they’re looking for you, and you’ll get a competitive edge in your online visibility.
Why Choose GoMarketing for Your Automotive Industry SEO?
GoMarketing is a full-service web design and marketing company with over 20 years of experience helping automotive dealers increase sales and profits. You can rely on us for unique quality content tailored to your keywords, brands, and location to ensure your website gets local and national exposure to drive more traffic, leads, and sales.
Choose GoMarketing because:
- 20+ year track record of proven success
- We develop custom, data-driven strategies
- ROI focused
- Measured results
- Fast response and follow up
- 100% transparency
- We stick to timelines
Want to get started with SEO for your auto dealership today? You can call 805-413-7893 or contact us online today to speak with our skilled and knowledgeable SEO experts at GoMarketing!