Igniting Your Growth With Garage Door Repair Digital Marketing
An Episerver study on consumer behavior revealed that 92% of individuals who visit a website for the first time are there for other reasons other than buying. It could be product research, looking for seller details, or comparing prices and other variables, proving that the modern consumer hardly buys on impulse. Businesses must adapt their marketing approaches accordingly to maximize results.
Without a web presence, you automatically miss the opportunity to raise brand awareness and reach most people looking for services like yours online. A digital marketing company for garage door services can help maximize the potential of your online presence.
With the right high-converting marketing campaigns and strategies, GoMarketing provides digital marketing services for Garage Door Repair Companies to get more clients and service calls for your business.
Digital Marketing Agency for Garage Door Repair Services
Online marketing/ digital marketing refers to all marketing efforts delivered through digital channels such as websites, social media, email, and mobile apps. Online marketing helps your garage door services get found and noticed online, generate high-intent leads, and convert those leads into customers.
Choosing us to build you a winning marketing strategy, you maximize your online visibility and make your company stand out as the top choice for people looking for garage door repair services in your area. Get started today by calling us at 805-413-7893.
Otherwise, read on to learn how our digital marketing services for garage door repair companies can bring value to your business.
Contact us now if you are ready to build winning marketing strategies for your garage door repair business.
Our Digital Marketing Service for Garage Door Services
Search Engine Optimization(SEO)
You are missing out on valuable leads if your site rarely ranks on the first page of search engine results. 75% of individuals searching for garage door services online stick to the first page results. With that in mind, search engine optimization necessary, if not mandatory, for garage door repair companies.
Whether you are launching a website, your website has limited online visibility, or your traffic has diminished over time, GoMarketing's SEO experts have got you covered. Through keyword research and white hat SEO techniques, we can help you achieve higher rankings in the major search engines like Google and Yahoo.
Get in touch with us for SEO solutions that work for garage door repair companies like yours.
Web Design & Development
Website design is not merely about building a website and waiting for potential customers to approach your business. Your site is your 24/7 sales representative, serving as your main customer touchpoint and conversion generator. Therefore, it must rank high on search engines, communicate your unique selling proposition in your ideal customer's language, and stand out from the competition.
Also, note that website design and navigation also influence 94% of your business' first impressions. But also consider that 50% of online searches for garage door services come from mobile devices, and most of your potential customers expect your site to load within three seconds. What's more, you should secure your website to ensure safe browsing and booking experience.
GoMarketing can design a responsive, SEO friendly website that increases your online exposure, build confidence and trust in your brand, and convert leads to customers. Schedule our website design services, and let us create a site that matches your business needs and drives more conversions.
Also known as paid search advertising, Pay-per-click advertising has proven to be among the best and most cost-effective digital marketing strategies for garage door services. It is your best bet for immediate campaign results and a quick return on investment(ROI).
PPC allows you to maintain full control of your ad spend while giving you the enviable opportunity to place your offerings in front of the appropriate targets and at the right place and time.
By providing you with laser-focused visibility, pay-per-click marketing quickens the customer's journey and incredibly boosts your conversions. Typically, PPC generates $2 for every invested dollar. But most importantly, it yields 50% more conversions than organic results.
Note that a whopping 93.4% of the clicks go to the top 4 ads. You must, therefore, get your PPC strategy right; otherwise, you waste precious time building non-performing campaigns.
A trusted digital marketing agency for garage door services, GoMarketing builds powerful, custom PPC campaign that brings in quality leads and puts your ad spend to the best possible use. Call us today at 805-413-7893.
Email marketing is among the most cost-effective and conversion-rich online marketing techniques for garage door services.
Ninety-two percent of web users have at least one email account, and 72% of email users check their inboxes at least six times a day. This ranks email marketing among the best tools for expanding your business' reach. You also reach out to different audiences with a personal touch, based on criteria such as interests, customer lifetime value (CLV), birthdays, locations, and much more.
With email A/B tests, you can test several email marketing components, from subject lines, CTAs, content to sending time. This helps you make revisions that will drive the most engagement with your strategy.
A data-backed email marketing strategy can bring remarkable results to your garage door repair company. Fifty-nine percent of individuals admit that email influences their buying decisions. And for every dollar spent on email marketing, you can make $42, which equates to 4200% ROI.
GoMarketing's email marketing team is conversant with many email platforms and offers you a custom email marketing strategy tailored to convert your subscriptions into sales.
Social Media Marketing
social media marketing(SMM) leverages social media platforms like Facebook, Twitter, YouTube, Instagram, and LinkedIn to raise brand awareness, bolster brand credibility and engagements, and create more lead streams for businesses.
Consider that fifty-four percent of social users use social media to find products. What's more, 74% of customers who have experienced a positive interaction with a brand on social media are likely to recommend the brand to friends and family.
With over ten years of social media marketing experience, GoMarketing has compiled the best practices for promoting brands across multiple social media platforms. Our SMM experts identify the appropriate social media marketing platforms for your business, analyze your audience behavior, create engaging content, engage with your followers, run highly focused social ads, and analyze & optimize your social media campaigns.
Why Choose GoMarketing for Garage Door Repair Marketing?
As your garage door repair digital marketing agency, GoMarketing brings the following benefits to your business:
- Diverse marketing Experience: In the past 12 years, GoMarketing has driven over 1.05m leads via award-winning online marketing strategies. We have worked with numerous businesses of all types and sizes, and we can harness this marketing experience to the advantage of your garage door services.
- Custom marketing strategies: Beat the competition with garage door services marketing strategies that match your preferences and business needs and resonates with your ideal customers.
- A dedicated team of marketing specialists: GoMarketing becomes your outsourced digital marketing department with a complete team of marketing professionals committed to achieving the best results for your business.
- We are honest and ethical: At GoMarketing, our dedication is achieving your marketing goals ethically and honestly. We do not sell you a service you do not need nor apply a one-size-fits-all solution for your business. We also stay on top of your industry trends and align our online marketing strategies accordingly to keep you ahead of the curve.
- Detailed reporting: As your dedicated garage door repair digital marketing agency, GoMarketing keeps you updated with your campaign progress and offers you custom, easy-to-understand, and transparent reports covering the overall campaign performance.
Garage Door Repair Digital Marketing Services FAQs
Because most individuals and businesses now look for garage door services online, service providers must invest in online marketing to get ahead of the competition and convert these prospects into customers.
GoMarketing offers a range of digital marketing services for garage door services. They include (but are not limited to) web design & development, SEO, SMM, email marketing, PPC, press releases, and reputation management.
As a well-reputed digital marketing company for garage door services, GoMarketing recommends web design, search engine optimization, and PPC as the primary services. Additional services are based on your business needs, goals, and budget.
Your garage door repair business is unique and needs a custom marketing plan whose cost will be based on your business size, marketing goals, budget, and timelines.
5 Digital Marketing Strategies to Generate Online Leads for Your Garage door services
» Capture More Local Leads with Local SEO
Today, 46% of searchers on Google have a local intent… and over 70 percent of people who look for local businesses online are likely to visit a local store within a radius of 8 kilometers.
Get started with local SEO for garage door services by incorporating long-tail, local keywords in your web content.
Next, claim your Google My Business(GMB) listing. Optimize your GMB description with one or two keywords, but let the content flow naturally. You also want to include professional business images to add some visual appeal to your profile. For business legitimacy and SEO enhancement, keep your NAP information (name, address, and contact) consistent across all web platforms.
We highly recommend that you also claim and customize your business pages in other online directories like Yelp, Foursquare, Better Business Bureau(BBB), Angie’s List, and Nextdoor.
» Provide Value with Content Marketing
If you want to demonstrate your knowledge and grow your thought leadership and authority in your industry, start focusing more on content marketing.
Content marketing drives 3x as many leads as traditional marketing but surprisingly costs 62% less. On top of that, small businesses with blogs enjoy 126% more lead growth than competitors without blogs.
If you want to achieve meaningful results, create unique, understandable, descriptive, and search-engine-optimized content that provides value to your target market.
Use reliable keyword research tools to identify the best keywords and phrases that draw traffic to your website. And where it is essential to post content regularly, always focus more on content quality over quantity.
» Increase Engagements with Social Media Marketing
When dipping your toes into the waters of social media marketing for garage door services, first determine your objectives. Perhaps you want to create a brand identity or raise brand awareness. Or else, you might want to grow community engagement or drive more traffic to your website. All in all, your goals should be specific, measurable, attainable, relevant, and time-bound.
Next, learn everything about your ideal customer/follower, including location, age, average income, job title/industry, interests, etc. Then post valuable content that these individuals will find interesting and helpful.
Never underestimate the importance of answering your follower’s questions or engaging them in a conversation. You create a stronger connection that takes you a step ahead in creating a loyal social community.
Finally, measure your social media marketing efforts with Analytics. You will want to know what is working or not, the kind of people engaging with your posts, the networks where your ideal customer frequent, and how your social media presence compares to your competition. You need this information to optimize your social media marketing efforts.
» Drive More Qualified Leads with PPC Advertising
To kick-start, your PPC campaign, use reliable keyword research tools to determine the right keywords. Look into details such as industry relevance, competition, and search volume. Focus more on the long-tail keywords (containing at least three words) that match your business offerings. On top of that, determine the negative keywords or non-converting phrases/words that should be excluded from your keyword list.
Next, structure your PPC account with ad groups- groups of ads targeted to a set of related keywords. For higher Quality Scores, create compelling ad copies, keep them closely related to the keywords in your ad groups and ensure they reflect the keyword’s intent.
Increase lead quality and quantity with landing pages distinguished by strong headlines, engaging content, and actionable call-to-actions(CTAs).
Continued performance tracking and reporting are critical for measuring performance and optimizing your ad campaigns.
» Impress and Build Trust with Fantastic Reviews
Ninety-five percent of online shoppers read reviews before making a purchase or booking a service. Additionally, garage door repair businesses that receive one or two stars on review websites like Yelp and Google risk losing over 85% of their potential customers. This calls for garage door services to prioritize online reputation management.
Start reaching out to your past customers and request them to review your services. Always appreciate their extra effort to give you that four or five star. But always aim to offer five-star experiences worth five-star reviews.
Sometimes, a dissatisfied customer will give you a negative review. But remember, it takes only one negative review, whether genuine or malicious, to negatively impact your online reputation. Learn to mitigate the potential damage by handling the reviews professionally. Accept responsibility for the mistakes, be polite and professional, and work through the matter privately.