Reputation Management for Healthcare & Hospitals
Online review sites, such as Google, HealthGrades, Yelp, and RateMDs, incredibly influence healthcare providers’ online reputation and ability to attract new customers. A recent survey reveals that close to 72% of patients use online reviews to evaluate and choose a new healthcare provider. That is why Healthcare reputation management is an integral part of healthcare digital marketing.
It is projected that 1-2 star reviews fail to convert over three-quarters of potential customers, and 49% of consumers require a minimum of four-star rating to settle on a particular healthcare provider. So, even as you strive to ensure patients can find your customer feedback on the sites mentioned above, it is more critical to ensure that most of these reviews are positive.
A trusted leader in healthcare digital marketing, GoMarketing formulates and implements a comprehensive range of online reputation management strategies for healthcare and medical practices.
Table of Contents
Online Reviews and Online Reputation Role in Healthcare Marketing
GoMarketing’s primary goal is to help you grow a genuine, glowing reputation that increases patients’ trust in your healthcare products/services and encourages more bookings for your business.
At GoMarketing, we have competent reputation management specialists who are experts in keyword research and creating advertisements that can drive clicks to your site. Our team can help you redesign your site for better on-page optimization content creation and link building.
For immediate assistance with maintaining a positive perception of your brand, contact us today at 805-413-7893. Else, read on for more details on our Healthcare Reputation Management Services.
GoMarketing’s Healthcare Reputation Management Services
The following are our unique approaches to online reputation management for healthcare and medical practices:
Highlight Your Unique Selling Proposition
If you can think of any qualities that make your healthcare organization better than your competitors, those are your unique selling propositions(USPs). GoMarketing uniquely highlights your USPs across all your online profiles to drive up your competitive advantage and get more patients to come to your healthcare center.
Increase Business Visibility
Healthcare reputation management experts at GoMarketing understand that healthcare providers face aggressive competition. By emphasizing your target audience's superiority factors, our reputation management experts help you get noticed by more patients and attract most of these prospects to your healthcare facility.
We also highlight your industry achievements, credentials, and customer success stories to build more trust with your audience.
Distinguish yourself as a trusted and resourceful healthcare expert with GoMarketing's healthcare reputation management services. Our experts will do everything possible to keep your messaging consistent across your marketing platforms to instill more confidence in your services.
We also have the experience and tools to amplify your reputation on industry-specific review sites (like Healthgrades, Zocdoc, and RateMDs) and other third-party sites, such as Google, Facebook, and Yelp.
You are now aware that most patients check online reviews when evaluating a doctor. GoMarketing can help you stay on top of your online reputation by adequately structuring your testimonials and review links. Doing so helps improve your search engine rankings.
Our experts also follow up with positive reviews to bolster customer satisfaction and build customer loyalty. To us, negative reviews are not a death sentence to your healthcare facility but PR opportunities to resolve issues and maintain a positive perception of your brand online.
Spread the Good News
We highly discourage healthcare providers from hiding their achievements, industry awards, credentials, or positive impact on the community. Patients are proud to associate with healthcare providers who go the extra mile to offer their best and those with a heart for the community.
Partner with healthcare reputation management experts like GoMarketing to share the good news with the audience that matters and grow your credibility.
Top Online Reputation Management Strategies for Healthcare Providers and Hospitals
It is time you stop feeling ashamed of requesting referrals, testimonials, and reviews from your patients. This is because 70% of patients are more than willing to review a business when asked. If a patient is happy with your healthcare services, go ahead and ask them to leave a review on your services.
If a patient leaves positive feedback on your services, walk the extra mile to appreciate them with an incentive, such as a percentage discount on their next medical appointment.
Respond to Reviews Professionally
Every healthcare provider loves it when patients leave positive reviews on their website or third-party review sites like Healthgrades and Yelp. But good reviews still require some action. Offer sincere thanks for good reviews and let the customers know they are highly appreciated.
Sometimes you will get negative reviews, but how you respond to them may make or break your reputation. Avoid taking the defensive or emotional path and instead offer an empathetic response to earn trust with potential clients. If possible, offer to fix the problem in the soonest time possible.
Effective healthcare reputation management is not just about responding to online reviews. It also requires that you stay on top of all online interactions associated with your healthcare organization, including comments, re-posts, messages, and shares.
You also need to maintain consistency across your social profiles, posting valuable content consistently to build meaningful relationships with your followers.
Healthcare Reputation Management FAQs
Reputation management is the umbrella term for all efforts focused on monitoring and regulating healthcare providers’ perceptions in online directories, social media platforms, and other places that influence their online status.
Consider that 60% of consumers admit that negative reviews discourage them from interacting with a company. And do not forget that almost three-quarters of patients use online reviews to choose a doctor. Therefore, it is essential to invest in professional reputation management services to position your brand in the most favorable light.
The cost of reputation management for healthcare and medical practices varies substantially depending on several variables. The considerations include the platforms a business uses to promote its positive reviews, where negative feedback exists and the domain’s authority where the negative reviews feature.
At GoMarketing, we offer reputation management strategies tailored to your unique business needs. Please contact reputation management experts or call us at 805-413-7893 to request a quote.
Reputation management for Healthcare aims to amplify your brand’s positive perception, increase trust with current and prospective clients, and elevate service bookings. But these objectives do not give the whole story. As such, GoMarketing experts also monitor additional metrics, including:
- Number of positive online reviews
- Web traffic coming from review sites
- Conversions resulting from organic traffic
- Number of social mentions and shares
- Size and growth of your social community