Get Real Results with Landscaping Marketing
Boasting over 500,000 service providers in the US, landscaping is undoubtedly a highly competitive niche. In the past, print media and word of mouth marketing were enough to keep customers flowing into a landscaping company. However, internet evolution has incredibly impacted consumer behavior.
It comes as no massive surprise that over 95% of individuals seek information about a local business online than anywhere else. And as if that is not enough, global retail sales hit over $4.2 trillion in 2020, and Statista predicts the number to grow to $6.5 trillion by 2023. In light of these fascinating figures, any landscaper looking to grow their business appreciates the need for online marketing.
Customers are increasingly looking for services on the web. But what is the possibility that a prospective customer looking for landscaping services will find your company on the web? It is time you invest in digital marketing services for landscapers and watch them transform your lead and revenue growth rate.
With the right high-converting marketing campaigns and strategies, GoMarketing provides digital marketing services for Landscaping companies to get more clients and service calls for your business.
Digital Marketing Agency for Landscaping Contractors
Whereas business owners are required to wear many hats, online marketing is hardly among them. You might be lacking the experience, time, and even resources to harvest the full potential of digital marketing. But you still need time and peace of mind to take care of other important business and life matters. It helps to work with a competent digital marketing agency for landscaping companies.
At GoMarketing, our online marketing solutions for landscapers focus on driving the right customers to your business doors.
We commit to helping you stand out from the pack by highlighting your unique selling proposition, service quality, and reputation using messages that best resonate with your ideal customers. As such, your prospects understand your services’ value and trust that you are experienced enough to cater to their landscaping needs.
Call us today at 805-413-7893 for a heart-to-heart discussion about your landscaping marketing needs with professionals experienced in this field and who care about your business as you do. Else, please scroll down to learn more about our marketing services for landscapers.
Our Online Marketing Services for Landscapers
Search Engine Optimization for Landscapers
An Ahref SEO report reveals that 68% of all online experiences can be traced to search engines. And 53% of all website traffic originates from organic search.
For your landscaping website to rank favorably on search engines and generate profitable traffic, you must optimize it for searches related to your industry. This entails optimizing your web content with keywords your prospects use when searching for services like yours. But that is not enough to rank organically and ethically on Google.
Along with ensuring your content offers value, GoMarketing's SEO team leverages other search optimization best practices to land you winning placements in organic result listings. These tactics may include link building, content promotion, and optimizing your URLs and meta descriptions with relevant keywords.
Website Design for Landscapers
The landscaping sector's market size has grown by 1.8% in the past few years, making it a $99.7 billion industry in 2021. With continued industry growth, you need an optimized website to beat the competition and capture new leads.
A website is central to the success of digital marketing for landscaping companies. It forms the first impressions of your brand and offers visitors an effective way to interact with your business.
But owning a website is not enough. According to recent studies, 94% of business' first impressions are web design-related. As such, you need a website design that inspires your visitors to take your desired actions, be it subscribing to your blogs, downloading some guides, or filling your contact forms.
GoMarketing's professional web design experts collaborate with you to build a search-optimized website design that speaks your brand voice, offers a fantastic user experience, and showcases the best of your landscaping services. On top of that, we use easy-to-use content management platforms to build you a website that you effortlessly update irrespective of your computer skills proficiency.
You also get a mobile-friendly website, so you harness the 50% of online searches performed on mobile. And being ADA-compliant, our websites cater to the needs of all your prospects, increasing your opportunity to drive more qualified leads to your business.
Paid Search for Landscaping Companies
Pay per click campaigns (paid search campaigns) help your landscaping brand get into search result, increase awareness, and generate leads faster.
With pay per click advertising for landscapers, results are often immediate and easily gathered and measured than with SEO, which takes time to deliver meaningful results. In fact, click-throughs from paid search advertising have 1.5X more conversions than their organic counterparts. And website visitors driven by PPC are 50% more likely to make purchases than visitors coming via organic channels. That is why you should advertise your landscaping services on Google and other search engines even if your website ranks organically.
GoMarketing's PPC services for landscapers entail finding keywords highly relevant to your industry and business, both branded and unbranded. We optimize your campaigns with these terms and insert negative keywords to eliminate wasteful impressions.
Besides managing your bids effectively, we create compelling ad copies, landing pages and focus your ads on high-intent audiences. Doing so, we help you improve your quality score, lower your expenses, and elevate your ROAS (return on ad spend). Regular reporting helps us implement data-based adjustments to maximize your campaign results.
Social Media Marketing for Landscapers
Increase your brand awareness, grow a loyal social community, and drive more traffic to your website with GoMarketing's social media marketing services for landscaping companies.
While social media serves its primary purpose of connecting people worldwide, it has evolved into a useful tool for connecting brands to their customers. Ninety-percent of marketers admits that their social media efforts have expanded their businesses' exposure, while 75% have observed a substantial increase in traffic.
Contrary to popular belief, social media marketing is not just about publishing posts on your social profiles. Social media platforms regularly update their algorithms, and marketers need advanced techniques to reach the right people on the right platforms and at the right time.
GoMarketing's social media services for landscaping businesses are designed to elevate your brand value and awareness and drive hot leads. We help cement your relationship with your followers and convert them into paying and repeat customers.
Reputation Management for Landscapers
Strong reviews add trust and credibility to your landscaping business and significantly boost your SEO. The outcome is more leads and sales.
But it is quite unfortunate that most landscaping business owners are unaware of the power of online reviews. To give you a hint, Ninety-four percent of young consumers trust online reviews as much as personal recommendations. And 50% of customers expect businesses to respond to their negative reviews quickly.
As a leading digital marketing agency for landscaping companies, GoMarketing can help you harness your online reputation opportunities with a strong review strategy customized to your business.
What is Better, Long-Form or Short-Form Articles?
Generally, long-form content is better for search and gives your blog more content needed to establish your expertise and authority. In contrast, short-form posts are best suited for social media channels where people have a short attention span.
What benefits do you derive from picking GoMarketing as the marketing partner for your landscaping company?
What benefits do you derive from picking GoMarketing as the marketing partner for your landscaping company?
- 10+ years of experience in marketing hundreds of home improvement contractors
- Digital marketing solutions designed for your unique business needs
- A dedicated team committed to building you powerful marketing campaigns that capture hot leads and drive sales for your landscaping business.
- An experienced, friendly marketing team that cares to understand your landscaping business as you do.
- Thorough, regular data analyses for profitable, data-backed adjustments
- Regular, transparent reports with in-depth insight into what we are doing, why we are doing it, and our next steps
Frequently Asked Questions About Online Marketing for Landscaping Companies
Online marketing allows you to place your landscaping business where most of your prospects often search for services like yours- the web.
You are no longer limited to geographical locations and expensive and largely ineffective traditional marketing channels. You save money and simultaneously drive more leads to your business by placing your brand in front of the right people using the right messages.
Digital marketing is typically less costly than traditional offline techniques such as print advertising, radio and TV ads, and direct mail. However, digital marketing costs for landscaping services vary substantially, depending on business size, marketing objectives, budget, and timeline.
This question has been subject to endless debate because Google does not reveal their ideal ranking factors. But experts agree that authority and relevance are the two most important elements for search engine rankings. However, several factors influence these two. At GoMarketing, we create the most thorough web pages possible for your ideal keywords and topics to drive your web pages up the ranking ladder.
Content marketing success lies in creating engaging, relevant, and informative content that resonates with your audience and increases your link building opportunities. Among the best content ideas for landscapers include:
Ready to Build Powerful Marketing Campaigns for Your Landscaping Business?
Do you desire to grow your online presence and revenues for your landscaping business? Start your new journey today with GoMarketing. Let us build you powerful online marketing strategies that increase your brand awareness, help you stay ahead of the competition, and fuels your lead and revenue generation efforts. Call us today at 805-413-7893 for a free quote or more information about our online marketing services for landscaping companies.