clients

The Client
Dow-Key: Microwave Switches and Matrixes for the Defense and Aerospace Industries.
Quick Background: Dow-Key, a California Company and division of Dover Corporation, is the leading company in their field. They have been around for over 50 years, but in recent years they have been receiving increasing competition both locally and abroad.
QUICK NAV: The Challenge & The Goals   |   The Result   |   Testimonial   |   Services
dowkey

The Challenge

Targeting very specific Customers that purchase these products for their corporations. The original website was very old and poorly designed which simply didn’t represent the quality of Dow-Key’s Products. Their brand, as many do, took a hit because of the unprofessional and dated design of their website.

Search engine placement for such a highly specific product line was woefully low. The most egregious issue centered on the functionality around their e-commerce which was tiresome and hard for Customers to interface with and actually complete a sale. The layout even made it difficult to contact a sales representative.

The Goals

The ultimate goal was to increase recurring corporate revenue through e-commerce sales and sales leads.

We also planned to improve the Client’s online branding, website, search engine placement and online Customer experience.

The Result
  • Within two months, Dow-Key received leads that generated over $1 Million in additional revenue to the corporation from our Internet Marketing Programs.
  • 90% of all main Keywords and search terms ranked on the first pages of Google, Yahoo, Bing and YouTube. Literally hundreds of keywords have first page ranking.
  • Completely updated and modern look to the website.
  • Higher success rate for online purchasing.
  • Worldwide visits from optimized multi-lingual international pages.
  • Formerly low level of Search Engine generated traffic now exceeds direct traffic (60% of all traffic comes from search engines, Google organic alone exceeds direct traffic), an amazing turnaround for the company online.

We had seen many more Keywords on the first page of Google, Bing and Yahoo, all in a very short time! Our total visits had doubled in only four months. Our online sales and leads are great. We are very happy with the work and professionalism of GOiMarketing and their staff! So happy, that we have renewed their contract and hope our relationship lasts for years to come!
– Adolf Cheung, Dow-Key

Services in Action
  • Incorporating the new Dover Corporate generated logos and color scheme. Creating a style guide for website/brand cohesiveness.
  • Read more about Online Branding

  • Modern, Up-to-Date Design that promotes Client as a leader in their field. Simplified ‘Find a Product’ functionality. Ease of Check-out functionality.
  • Read more about Website Development

  • Applied Best Practices Search Engine Optimization. Applied the GOiMarketing Tool-Kit for increased exposure. Adoption of Google priorities such as Video Marketing and Canon Tags. Incorporated online Press Releases into the SEO plan.
  • Read more about Search Engine Optimization

  • Create Press Releases to Target potential Customers. Release Optimized versions of the Press Releases online.
    Drive Press Release traffic back to the website
  • Read more about Press Releases

  • Create Videos and Optimize them for search engine placement. Distribute Videos to over sixty online Video outlets. Drive Video traffic back to the website.
  • Read more about Custom Business Videos

border

Choose another Case Study