Lance Grove
CEO of GoMarketing Inc. | SEO & AI Optimization Specialist
Lance Grove helps businesses get found and turn that visibility into measurable growth.
As CEO of GoMarketing Inc., Lance leads SEO and AI optimization strategies designed to improve visibility across Google, ChatGPT, Gemini, and other emerging search platforms. His experience in web development, technical SEO, sales, and account management gives him a valuable perspective: he understands both the technology behind search visibility and the business results clients expect from it.
From Web Developer to CEO
Lance began his career at GoMarketing as an entry-level web developer, building his technical knowledge from the ground up. As the company grew, he expanded into technical support, SEO strategy, client management, sales, and business development.
That hands-on experience eventually led him to become CEO of GoMarketing Inc. Today, Lance helps guide the agency’s growth while remaining closely involved in SEO strategy, AI optimization, and client success.
His career path gives him firsthand knowledge of nearly every part of a digital marketing agency; from fixing technical website issues to presenting growth strategies to business owners.
“Rankings are the start of the conversation, not the end of it.”
My motto when we started is still in effect. We aim to:
Understand
― Ernest Hemingway
Who are you and your company? What do you do? Where do you seek to change? What are your goals?
Grow
– Napoleon Hill
There is only one finish line in life, and we all know what that is. So while we are in it, we are in it to succeed and grow constantly.
Succeed
– Earl Nightingale
If you don't succeed, we don't succeed! As partners, we go to war to meet your success metrics.
Engage
– Calvin Coolidge
Once we know your wants and needs, we go to work! We engage our entire arsenal of Marketing programs to meet and exceed your goals.
SEO Expertise Meets Business Strategy
Plenty of SEO specialists can explain rankings. Lance explains what those rankings should do for the business.
His background in sales and account management taught him to look beyond clicks and traffic. He focuses on the outcomes clients care about most: qualified leads, new customers, stronger market visibility, and sustainable growth.
Lance develops strategies that help businesses appear across traditional search engines and AI-powered platforms. His expertise includes:
- Search engine optimization
- AI and generative engine optimization
- Technical SEO
- Content strategy and topical authority
- Structured data
- Web development and technical support
- Client strategy and account management
- Sales and public speaking
Through GoMarketing, Lance works with local businesses, home-service companies, professional service firms, e-commerce brands, marketing agencies, and national organizations.
Every strategy is built around the client’s market, competition, customers, and growth goals.
A Clear, Client-First Approach
Lance believes SEO should serve the business, not the other way around.
He avoids unnecessary jargon, explains complicated marketing concepts in plain language, and keeps every recommendation connected to a practical outcome. Clients get an experienced strategist who understands the technology, respects their investment, and stays accountable for helping the business grow.
His combination of technical knowledge, sales experience, and clear communication makes him equally comfortable working with developers, marketing teams, business owners, and executives.
Background
- CEO of GoMarketing Inc.
- SEO and AI Optimization Specialist
- Former Senior Sales Account Manager
- Started at GoMarketing as an Entry-Level Web Developer
- Graduate of ITT Technical Institute
“SEO only matters if it turns into something the business can use.”
Whether your business needs stronger Google rankings, greater visibility in AI-powered search, or a marketing partner who understands the revenue behind the rankings, Lance and the GoMarketing team are ready to help.
805-413-7893