Digital Marketing for Remodeling and Home Improvement Companies

Home Improvement Digital Marketing Agency and SEO

The home improvement industry is growing massively- and shows no signs of slowing down. The industry’s annual revenue is predicted to hit $225 billion by 2025, up from $220 billion in 2015. This is partly due to the dramatic increase in home equity, which has encouraged homeowners to invest in upgrades with the peace of mind that they can recapture most of their investment upon selling. Other drivers are the average age of the country’s housing (about 40 years of age on average) and the wave of Millennials buying homes, often older units in need of rehabilitation.

Amid the sector’s growth, traditional marketing channels like referrals and print media are not enough to drive the leads you need to grow your business and keep your team occupied.

Consumer behavior has evolved significantly, with a vast percentage of consumers looking for services and products online. Statistically, 87% of shopping journeys start online, and Statista projects the number of digital buyers in the US to increase to almost 279 million by 2024. That is over 80% of the entire nation’s population!

In light of the above revelation, you are losing massive business if potential customers cannot find your remodeling or home improvement company online. It is time you invest in digital marketing for home improvement companies to make your brand more visible to prospects looking for services like yours.

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(805) 413-7893

Attract More Clients for Remodeling and Home Improvement Companies

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Leading Digital Marketing Agency for Remodeling and Home Improvement Companies

A leading digital marketing agency for remodeling and home improvement companies, GoMarketing can help drive the right customers to your doors. We showcase your business’ unique selling points, reputation, and service quality using messages and language that appeals to your potential customers. You distinguish yourself from the hordes of competitors and inspire more prospects to trust your services and ability to cater to their home improvement needs.

Give us a call today at 805-413-7893 for a heart-to-heart conversation about your home improvement marketing needs with experts committed to your success.

Else, scroll down to learn more about our online marketing services for home improvement contractors and how they can help transform your business.

Our Marketing Services for Remodeling and Home Improvement Companies

The secret to digital marketing success is placing your home improvement in the right places and having prospective customers find your business. Whereas there are many ways to present your business online, the following are the best digital marketing strategies we leverage to drive more qualified leads to your business doors.

Search Engine Optimization (SEO)

You might own the best-designed website in the remodeling or home improvement sector, but you will not attract customers if nobody can find your site. An Ahref report indicates that 53% of all website traffic originates from organic search. Search engine optimization(SEO) comes in here. SEO is the umbrella strategy comprising all techniques geared to improve your website so search engines can understand it and show it for relevant searches. Also constituted is link building, where you get sites and blogs in your industry to link to your web content, giving you the authority you need to stay ahead of the competition. Today, 72% of customers that perform a local search visit a store within 8 kilometers. And 97% of individuals learn more about a local business on the web than anywhere else. These figures should be enough to inspire you to invest in local SEO to earn a top position in local search results and attract more customers from your service area(s).

PPC Advertising for Remodeling and Home Improvement Companies

Search engines often take time to recognize and reward SEO efforts, so you may take several months before you observe meaningful results. More so, competition in your industry may extend your SEO result timelines. Pay per click advertising(PPC) becomes useful here. With pay per click advertising for remodeling and home improvement services, results are often immediate and easily gathered and measured. A research report reveals that website visitors driven by PPC are 50% more likely to make purchases than visitors coming via organic channels. The best part is that you pay for clicks, not impressions. GoMarketing's PPC services for home improvement services involve choosing high-intent keywords (both branded and unbranded) that will trigger your ads on search engines. Besides managing your bids expertly, we create compelling, and optimized ad copies focused on people actively looking for your services. Also included are engaging landing pages aligned with your ads to increase your conversion rates. Regular reports offer valuable data necessary to implement data-backed adjustments for best campaign results.

Social Media Marketing for Remodeling and Home Improvement Companies

Grow your brand value and drive hot leads to your business with GoMarketing's social media marketing services for home improvement contractors. Social media enables you to showcase your services, holds contests, offer promotions, share updates about your company, and build personal relationships with your prospective and current customers. And the more people see and engage with your social content, the more your brand awareness grows. The outcome is a loyal social following and increased website traffic. The ability to immediately and consistently generate new leads is a huge clincher for social media advertising. Here, you use compelling offers to target your ideal customers in platforms where they are most concentrated, accessible, and actively engaging with ads. But it is always best to start with the most popular platforms, including Facebook, Instagram, YouTube, Twitter, Pinterest, and LinkedIn.

Website Design for Remodeling and Home Improvement Companies

75% of consumers admit to judging a company's credibility based on its website design, and 57% of shoppers will not recommend a business with a poorly designed mobile site. On top of that, 94% of your business' first impressions are related to your website design. Your website is often the first contact point for prospects looking for remodeling and home improvement services on search engines like Google. It is your 24/7 salesperson with the power to convert leads any time without you investing in a single advertisement. But listing your home improvement services and contact information is not enough to generate the leads you desire. You need to offer valuable information that answers your prospects' questions and helps them make educated buying decisions. Your website should also offer impeccable user experiences, marked by easy navigation, easy ways to contact your business, fast loading speed. GoMarketing's team of web designers and web developers can help you stand out from the pack with a template-free, alluringly beautiful, and custom web design built to your specific needs.

Email Marketing for Remodeling and Home Improvement Companies

Email marketing is an effective method to keep your brand on top of the minds of website visitors not ready to hire your remodeling services. In fact, email marketing boasts an incredible ROI of 4200%, generating $42 for every $1 spent. Get started with setting up pop-up or in-line forms to encourage your prospects to subscribe to your newsletters. Then, follow up with valuable information, including helpful tips, your company offers, and industry trends. Central to email marketing success is sending the right message to the right people and at the right time. To target the right individuals, you will need to segment your contacts according to their demographics and interests. You then share relevant information tailored to the lead's positions in the buyer's journey. By entrusting your email marketing to GoMarketing, you can rest assured that you will guide your leads through the buyer's journey will relevant content. We also clean your contact databases, so you maintain only responsive leads likely to convert in the future.

Online Reputation Management for Remodeling and Home Improvement Companies

87% of consumers read online reviews, and 73% of shoppers only focus on reviews written in the last month. That is why you need a strong reputation management strategy that generates as many positive reviews as possible. Online reputation management is about managing how your brand is perceived online, keeping track of customer reviews, and responding to negative reviews professionally and constructively. GoMarketing can help you stay ahead of negative perceptions and encourage more customers to book your services with a robust online review strategy customized to your business.

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Why Companies Choose GoMarketing for Marketing Services for Home Improvement Business

Following are the benefits you gain by choosing GoMarketing as your home improvement marketing agency:

15 years of experience in marketing hundreds of home improvement contractors
Online marketing solutions tailored to your unique business needs
A dedicated team committed to building you powerful marketing campaigns that capture hot leads and drive sales for your remodeling or home improvement business.
An experienced, friendly marketing team that cares for your business as you do.
Thorough, regular data analyses for profitable, data-backed optimizations
Monthly, transparent reports with in-depth insights into what we are doing, why we are doing it, and our next course of action

Ready to Build Powerful Marketing Campaigns for Your Home Improvement Business?

Do you desire to grow your online presence and sales for your remodeling or home improvement business? Start your new journey today with GoMarketing. Let us build you winning online marketing strategies that increase your brand awareness, keep you ahead of the competition and spurs your lead and revenue generation efforts. Call us today at 805-413-7893 for a free quote or more information about our online marketing services for home improvement companies.