The Process

Get to know your team

Our Process for you

GoMarketing will conduct the following steps following the initial consultation and signing of all contracts.
*Note: The steps below are an overview of GoMarketing’s process. Some steps may not apply depending on the Search Engine Marketing Program you have enrolled in. Here is what is covered…

Develop ongoing programs to continually modify the sites to develop stronger search engine placement and exposure for Client. SEO will consist of:

  • Define KEYWORDS – both Competitive and Opportunity (Number of Keywords is based on the Search Engine Marketing program you have enrolled in)
  • Submit website to top search engines, ongoing programs monthly.
  • Submit Sitemaps to search engines
  • Add Keywords in the title of each page.
  • Modify Meta-Tags of all pages as necessary
  • Modify descriptions of website as necessary
  • Add Keywords throughout the website
  • Add Alt Text to all images on website
  • Add Customized Optimization Pages
  • Number of Keywords are based on the Search Engine Marketing program you have enrolled in.
  • Add RSS feeds that will help site traffic (RSS feeds are optional based on the Search Engine Marketing program you have enrolled in)
  • Create a Blog to refer to the site: Blogs are optional based on the Search Engine Marketing program you have enrolled in.
  • Monthly maintenance includes: monthly reports and monthly updates to existing optimization as needed (i.e. Meta Tags, all content, add Keywords in body of website)
  • Monthly maintenance includes: monthly reports, monthly updates to existing optimization as needed (i.e. Meta Tags, all content, add Keywords in body of website)
  • Develop National ads as necessary
  • Adjust budget as dictated by Client
  • Timely adjust ads to meet Client’s changing needs.
  • Monitor and update as necessary
  • Send Monthly Activity Reports

(Optional: Monthly Fees to Search Engines are to be paid by Client using Client’s credit card.) Develop a Google Account and an Overture account (Yahoo, MSN, Alta-Vista, some AOL and others) for PPC Adwords.

  • Add Links to and from site to further enhance search engine placement, search engine exposure, and marketing needs.
  • Create ongoing Link relationships
  • Create one-way Linking opportunities (Both Free and Paid Programs)
  • Monitor and update as necessary

Study and adapt marketing schemes that best support the business over time.

  • GoMarketing team studies website
  • GoMarketing requests changes to site if needed for SEO success
  • GoMarketing implements traffic programs
  • Monthly enhancements and growing of the program.

Ongoing monthly
New programs and SEO techniques will be employed as they are created.
Consulting: To be conducted by members of the GoMarketing team.

Any ADDITIONAL pages or functionality outside of the scope of this agreement added at the Client’s request will be provided to Client as an hourly bid before work is commenced.

*Due to the nature of search engines and how they respond to different and varying techniques and programs, GoMarketing may adjust the procedures above to meet the exact needs of our Clients.

BACK TO STEP 2
CONTINUE TO STEP 4 : ONGOING MAINTENANCE
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