Is your website mobile phone friendly? That is, is it easy to navigate and see when someone — a potential customer, perhaps? — accesses it via a mobile device such as Blackberry, iPhone or other Smartphone?
If not, you should think about it because more and more people are surfing the Internet on their mobile phones — 40 percent (40 percent!) of this country’s adults use their mobile phone to access the Internet, e-mail or instant messaging.
Such is a statistic brought to you in a July 2010 Pew Internet report on Mobile Access 2010.
What’s more, that number (40 percent!) grew from 32 percent in 2009.
The report states that younger adults (ages 18-29) are busy users of mobile data applications. But don’t count out the “oldsters”: mobile cell phone owners ages 30-49 are much more likely in 2010 than in 2009 to use their cell phone to surf the Web, send a text message, take photos, use e-mail/instant messaging, record videos, etc.
English-speaking Latinos and African Americans are demographics who are the most active users of mobile web: 64 percent of American-American go online from a laptop or mobile phone. This is up from 57 percent in 2009.
What should you realize from all this? Realize that Web surfers no longer need to be sitting at a desk or with a laptop on their stomach to find what they’re looking for. Will your business be found on Google Maps? Are you using e-mail to send discount coupons and news of sales, etc. to a list of interested current, past and future customers? Are you posting on Twitter (which is very to access via mobile phone)?
In other words, are you fully using all the tools online marketing can bring you and your business? If you’d like to, contact GoiMarketing.com today. The results you’ll see in new sales and revenue will have you wondering why you didn’t contact us long ago.