DowKey.com Case Study

DowKey.com Case Study

Dow-Key Microwave is a subsidiary of Dover Corporation. Dow-Key Specializes in RF Switches for the aeronautics and defence industries. The company has been around for over fifty years. Dover Corporation is an $11 Billion entity.

In August, GOMarketing was hired to increase DowKey’s positioning against it’s competiors on major search engines.

Our goal was to attract a specific clientele: Procurement Engineers that need RF Switches and Matrix’s for the defence and aeronautics industries.

GOMarketing’s team has worked closely to enhance the site for both search engine optimization and for usability.

As of this posting the project is still in its early stages. Even so, the results so far are powerful. In the last month traffic to the site has grown over 22% for unique visitors.

The total number of visits are even better. The total number of visits has doubled in two months! The increase in visits means that the users that come to the site are returning much more often than before. They are getting their needs met better now than before GOMarketing started the SEO program and redesign measures.

Please stay tune as this success story continues in the following months! On tap are programs to grow Dow-Key’s positioning and brand in the european marketplace.