Pest Control Search Engine Optimization

Increase Site Traffic, Calls, Leads, and Search Engine Rankings with SEO for Pest Control

As a Pest Control company owner, it can be challenging to keep your phones ringing and your technicians busy. Only having a website is not enough. Open Google right now and search, “Pest Control experts near me” or “Best Pest Control service in [your city].” If your Pest Control company’s website is not ranking on page one of Google, you’re losing business to rival exterminators, guaranteed.

Ranking improvements allow you to drive more traffic to your web properties and thus increase leads in the form of phone calls, contact form submissions, and emails. SEO for Pest Control is considered the absolute best long-term marketing investment because of its sustainability and favorable ROI.

SEO can enable you to boost your rankings in Pest Control search engine results. So, what does this mean for your pest control business?

SEO can significantly impact your company’s most important goals, like increasing your site traffic, leads, and sales.

Not convinced?

Keep reading to learn more about the power of (Search Engine Optimization) SEO for Pest Control Companies for a better web presence in this digital era.

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Pest Control Search Engine Optimization by GoMarketing


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Grow your Pest Control Agency by getting your internet marketing right! When you partner with GoMarketing, we’ll help you earn visibility for the keywords your target audience is searching, and acquire more customers for your Pest Control company.

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What is SEO for Pest Control Companies?

Pest Control SEO, AKA Search Engine Optimization, is the process of ranking your Pest Control company on Google and other online platforms. Most Pest Control businesses only think of their website for search engine ranking, but SEO also benefits your Google My Business listing and other digital assets, including your social media.

Let GoMarketing help you get the maximum flow of calls, leads, and profitability in your Pest Control business!

Please leave us a message or give us a call at 805-413-7893. Please keep reading to learn more about Pest Control SEO and how our expertise can help grow your Pest Control business.

How Do Pest Control SEO Services Work?

So, how does Pest Control SEO work?

Pest Control Search Engine Optimization (SEO) is the process of editing and creating website content and code on your Pest Control company’s website so that all your web pages rank on page one of search engines like Google, Yahoo, and Bing.

  • Site Code and Structure – Code your website in a way that makes it easy for search engines to easily find, crawl, and rank every web page on your website. It also needs to be secure, frictionless, fast, and mobile-friendly.
  • Onsite Content –  Content is king! It would help if you had plenty of unique, remarkable, and optimized content from your Pest Control company’s SEO strategy (also known as content marketing).
  • Offsite Factors and Reviews – You must earn high-quality backlinks from other relevant and authoritative Pest Control websites and generate a lot of five-star reviews to create a winning Pest Control SEO strategy.

Maximize your online sales leads with digital marketing strategies that will bring you to the top of the search results. We manage search engine optimization for online advertising, social media, and your website.Here is a brief rundown of our Pest Control SEO services:

Research Research

The first step in the Pest Control SEO process is a complete assessment.

Our team at GoMarketing will allocate a marketing research expert and analyst for your SEO campaign who studies;

  • Mission and goals of your Pest Control Company
  • Target audience
  • Provided services
  • Online and offline competitors in the industry
  • Other relevant information

We will evaluate all of the factors that affect your website’s rankings and where it stands in the results pages for the most important target keywords. Our team will also look for issues that may impact user experiences, like navigation setup, page load times, and site structure.

Audit Audit

We’ll then move to the audit, which is vital in assessing the existing Pest Control SEO campaign. Our team will have a look at your:

  • Keywords
  • Traffic
  • Rankings
  • Off-page optimizations
  • On-page optimizations

This information is crucial in helping us determine what changes are needed. Upon completion of the Pest Control SEO audit, we will now have enough data to prioritize updates. We will then prioritize these changes based on which will have the most significant impact.

Optimize the Website and Local Citations for SEO Optimize the Website and Local Citations for SEO

Now, this is the fun part, Pest Control website search engine optimization. You can expect our Pest Control SEO marketing experts to perform tasks such as:

  • Claiming a “My Business Account” on Google
  • Incorporating relevant keywords into your web content
  • Applying copied or similar content on your company’s website
  • Adding a sitemap to your website
  • SEO optimizing images
  • Marketing content to consumers and influencers
  • Creating fresh and innovative content for users

Their primary goal is, of course, to make your Pest Control website more visible in search results for queries related to your industry, products, and services.

Implement Implement

At GoMarketing, we implement strategies proven to boost organic traffic to your Pest Control Company’s website after compiling SEO analytical data.

Monitor Performance Monitor Pest Control SEO Working and Performance

Finally, our Pest Control SEO specialists will regularly monitor and analyze their results.

Analysis helps the client understand what kind of results you’re getting for your investment. Regularly checking in on key metrics such as traffic and conversions helps us understand what’s working — and what isn’t — so that we can continuously improve your pest control marketing strategy.

Improvement Iterate and Improve

The initial optimization process might take a few months — but it’s essential to recognize that it doesn’t stop there. That’s because SEO is a long-term strategy.

At this stage, we’ll be using campaign-specific data to improve Pest Control SEO. Our SEO marketing experts will tweak and pivot your strategy as needed for continuous campaign improvements. It might mean new targeting keywords, updates to old pages, and integrating structured data.

Contact us today for an effective, tailored strategy for your pest control site.

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Attract More Leads
With SEO For Pest Control Contractors

When you partner with GoMarketing, we’ll help you earn visibility for the keywords your target audience is searching, and attract more customers for your Pest Control company.

Speak with a strategist
Attract More Leads With SEO For Pest Control Contractors

Why SEO Is the Best Pest Control Marketing Strategy?

One of the most significant advantages of SEO is that it’s an inbound marketing strategy.

Unlike outbound advertising channels, which involve reaching out to consumers whether they want to hear from you or not, inbound methods focus on making it easy for your audience to find you when they want information. If done right, your Pest Control Company can be right in front of your target audience whenever they need services related to pest control.

Have a look at the details that make SEO the best Pest Control marketing strategy for improving visibility and pumping more traffic to your Pest Control sales funnel.

What are the Components of Pest Control SEO Services

At GoMarketing, our digital marketing team and SEO specialists make sure to understand the SEO needs of your Pest Control Company.

What are the Components of Our Pest Control SEO Services:

What are the Components of Our Pest Control SEO Services

1. On-Page SEO

On-page SEO focuses on optimizing parts of your website within your control, such as keywords, website code and structure, and website content and optimization.

Our on-page SEO services for Pest Control service providers comprises of:

1. Keyword Research for the Pest Control Industry

Keyword Research for the Pest Control Industry consists of three keyword categories. These are:

General Keywords

These are the general keywords you will likely target. Some examples are:

  • Pest Control
  • Fumigation
  • Pest Control
  • Pesticides
  • Pest exterminator
  • Pest prevention

Local Geo-Modified Keywords

In this category, you’ll be adding a local suburb or city you run services into your keywords. Some of the examples include:

  • [City] pest exterminator
  • Pest control services [city]
  • City] top fumigator

Supporting Long Tail Keywords

These keywords are the best way to educate or keep your potential clients updated or informed and are especially useful in the research phase. They also improve brand awareness. Such keywords include:

  • What is the most effective pest control?
  • Is pest control really worth it?
  • What are the five different types of pest control?

2. Technical and Website’s Code and Structure

Our role at GoMarketing is to create a website with a great UX that is accessible and easy to use. Our team at GoMarketing ensures that your Pest Control website is easy to search, crawl, and index by search engines.

3. Website Content and Optimization

For your WebPages to be truly SEO-optimized, they have to show up when homeowners search for different keywords to find pest control services.

Our in-house team of SEO specialists at GoMarketing makes sure to update your Pest Control website frequently using locally targeted, fresh content, blog posts, Infographics, and custom imagery. The process also includes the optimization of voice search and smart home assistants.

4. Local SEO

To connect your Pest Control business with local homeowners, utilizing the power of local SEO tactics is vital. That is why our Pest Control SEO services include:

  • Searching for current business citations using Yelp, Google My Business, and Facebook
  • Optimizing and updating your Google My Business Page
  • Exploring opportunities to manage sources, build topical authority, and create and monitor local directories.

5. Website Loading Speed

We have web development specialists to optimize your site to improve its loading speed on various devices.

6. Analytics, Tracking, and Reporting

Our team utilizes high-functioning Google analytics to track, test, and evaluate SEO campaigns to keep you well-informed about Pest Control industry trends. We provide a comprehensive analysis containing details of our findings.

7. Incorporate Google Analytics; Add a Sitemap, Increase Website Security

We shall incorporate Google analytics, website security, and sitemap to track your website traffic and prevent hacks and attacks. The sitemap will allow Google to read the pages intelligently and crawl your website.

2. Off-Site SEO

Off-page SEO focuses on increasing the rankings and authority of your website through content creation and earning backlinks from other websites. You will do this by:

1. Relevant Link Building

Link Building: To increase the number and quality of inbound links to your webpage to boost your search engine rankings.

2. Website Link Profile Improvements

When credible websites link your Pest Control website back, you appear as a subject authority, which improves your website link profile.

3. Directory Listing Registration from Ref

This off-site SEO tactic makes it easy for search engines to locate your services by listing your site in the relevant online directory.

4. Review Generation and Management

GoMarketing’s review generation process can help your pest control website get more reviews and manage its online reputation.

5. Include Social Media in your Pest Control SEO Strategy

Paying attention to social media in your Pest Control SEO strategy is vital for SEO ranking as it results in more online visibility.

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See How We Can Help You

When you partner with GoMarketing, we’ll help you earn visibility for the keywords your target audience is searching, and gain more customers for your Pest Control company.

Speak with a strategist
See How We Can Help You Generate Sales Leads Online

Pest Control Marketing Campaign: Local or National?

Local vs. National Pest Control SEO? Which One Should You Choose?

When running a local campaign, you establish your pest control agency in a local geographical area by incorporating keywords that align with your city and state’s name. Local campaigns allow your business to obtain a high ranking on the SERP when someone searches for Pest Control services in your city.

In comparison, a national campaign makes your Pest Control website visible to people searching for general pest control services with general keywords (with no location-based item).

Pest Control Marketing Campaign

Make Pest Control SEO Easy with GoMarketing

GoMarketing can help you generate more website traffic, higher keyword rankings, and make your phone ring. 

Our team of Pest Control SEO experts has extensive experience helping pest control companies and contractors across the United States maximize their search engine real estate using industry-leading plumber SEO strategies. 

Here are some reasons why hiring GoMarketing is the best way to make Pest Control SEO easy.

Summing Up

For many marketers, the most significant advantage is that it is a great way to earn new customers without paying for ads. For others, it’s that organic results attract higher quality clicks, thus more revenue. In addition, the right strategy can also help you improve your Pest Control company’s PR and get ahead of the competition.

Considering all of these advantages, you should optimize your pest control website, and soon!

Ready to get the ball rolling? Let our experts at GoMarketing know what you need, and we’ll do the rest.

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