Plumber Digital Advertising – PPC Advertising for Plumbers

Pay Per Click Advertising for Plumbers

Get More Leads with Pay Per Click Advertising for Plumbers

Do you want to fast-track online visibility and service bookings for your plumbing company? PPC advertising for plumbers might be the solution you so much need now. With PPC, you pay for every click on your ads, hence the marketing model’s moniker. Search engines display your ads depending on the keywords prospective customers use when searching for services like yours online.

But how much revenue potential does PPC advertising hold for your business? Recent research shows that you can increase your brand awareness by up to 80% using Google paid ads. What’s more, PPC advertising yields $2 for every dollar spent. On top of that, pay-per-click advertising for plumbers generates 50% more conversions than organic promotion.

But success with PPC advertising is not just about incorporating a few keywords into Google Ads. And while you may seek external help, you do not want to settle on a friend whom you think is kind of proficient with computers. You need digital marketing professionals who understand the fine points of pay-per-click advertising and how customers are looking for plumbing contractors online. That is where GoMarketing comes in. GoMarketing is a leading digital marketing agency for plumbers and a certified Google Partner.

If you want to discuss your Plumber Digital Advertising needs with Gomarketing professionals, be sure to call us today at 805-413-7893 for immediate help. Otherwise, read on to learn more about our Pay Per Click Advertising services for plumbers.

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Pay Per Click (PPC) Advertising for Plumber

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When you partner with GoMarketing, we’ll help you earn visibility for the keywords your target audience is searching, and earn more customers for your Plumber company.

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Plumber marketing strategies to Reach More Customers Online

How Does PPC Advertising Benefit Plumbing Companies?

There are several benefits to investing in plumber PPC advertising.

Some marketing methods like search engine optimization take some time to generate meaningful results. But PPC advertising can yield almost instant results by placing your ads in front of high-intent users as soon you launch your campaign.

You can precisely target prospects based on their location, age, income, interests, gender, and other demographic characteristics to ensure your ads reach individuals highly interested in your offerings. Another targeting option is remarketing, where you target users who previously visited your website or clicked on your ads. It is such precision that enables this marketing model to yield more qualified leads than organic adverting.

PPC advertising also ranks among the most cost-effective digital marketing strategies for plumbers. It allows you to set a maximum bid amount, so you do not pay more than you intended. Still, you pay for clicks on your ads and impressions.

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GoMarketing’s PPC Advertising Services for Plumbers

The following are our top PPC advertising options for plumbing contractors:

Social Media Advertising for Plumber

Social Media Advertising

Reach audiences that matter most to your plumbing business, generate brand awareness, drive more sales, and increase customer loyalty with social media ads. Popular social platforms where you can reach potential and existing customers include Facebook, Instagram, Twitter, LinkedIn, and YouTube.

Social media marketing specialists at GoMarketing can help determine your business’s suitable options and launch highly focused ads to improve your lead generation.

Google Local Service Ads

Forty-six percent of Google queries have local intent. You can leverage Google local service ads to reach more local leads and increase foot traffic for your plumbing business. These ads appear side by side above search engine results, followed by search ads and Google Map listings. They prioritize Google-verified businesses to help users find trustworthy companies first.

Contact us at 805-413-7893 to learn how our Google local services ads services can help transform your revenue growth.

Google Local Service Ads

Geo-fencing Advertising Services

Geofencing Advertising Services

Geofencing advertising increases foot traffic by connecting with smartphone users in a designated geographical area, wondering if you should invest in geofencing marketing? 75% of consumers complete an action after receiving a message after stepping into a specific location. What’s more, recent research found that at least 5 out of 10 shoppers visited a retailer after receiving a location-based message.

Contact us today to generate more local leads for your plumbing services with geofencing advertising.

5 Plumber PPC Strategies to Lift Your Lead Generation

Choose Your Keywords Carefully

Keywords are the building blocks of your PPC campaigns. This demands that you conduct thorough keyword research to find keywords that will help you reach the right targets and maximize results. Keyword research tools like Google Keyword Planner play a critical role in this stage.

You can also use these tools to find the keywords your competitors are incorporating in their PPC campaigns. Your competitors have already done keyword research and are actively optimizing their campaigns, so it does not hurt to peek into their PPC activities, provided you do not copy their efforts.

Use Ad Groups

Ad groups house your target keywords, ad message, and landing pages. The ultimate goal of organizing your PPC campaigns into ad groups is to maximize your ads' effectiveness and profitability.

Consider that Google pays attention to your ad groups when determining your ads' relevance to specific users. This requires your ad groups to be focused on highly targeted keywords and audiences. Also, your keyword groups, landing pages, and ad copies should match each other.

Never try to target your target audiences with a single ad group. Let us assume you offer various plumbing services, including drain cleaning, rooter services, water heater installation, and sewer inspection. An individual looking for drain cleaning services may not be interested in water heater installation or rooter services. So, including drain cleaning service ads in an ad group focused on rooter services will limit your ads' effectiveness.

Craft Compelling Ad Copies

Your ad copies are your potential customer's first point of contact. As such, create compelling and engaging ad copies that form the first impression required to inspire prospects to take the actions you want. Use attention-grabbing headlines and make your copies specific and relevant. Always use words that add value to your plumbing ads, and not forgetting to highlight your unique selling proposition.

A call-to-action(CTA) is an integral part of your ad copies. Personalized CTAs generate 202% more conversions than generic CTAs. Avoid using generic phrases like "click here" in your CTA and instead include phrases that compel users to click the link and take the next conversion step.

Create Ad-Specific Landing Pages

Your ad copy and landing page complement each other. So, as you strive to keep your ad copies compelling, keep in mind what your landing page offers. Avoid directing visitors to your home page or a generic landing page.

To ensure consistency and increase your conversion chances, make a landing page optimized for bookings, highlighting the benefits and unique selling proposition you mentioned in your ad copy. Also, bear in mind that 82% of people looking for plumbing services read online reviews. With that in mind, sprinkle some testimonials in your landing pages to increase credibility, reliability, and trustworthiness.

Track and Optimize

PPC platforms offer analytics dashboards where you can track your ads' performance. Tap into the data provided to improve campaign performance. You also want to continue testing and adjusting your ad copies, landing pages, and targeting accordingly for better results.

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When you partner with GoMarketing, we’ll help you earn visibility for the keywords your target audience is searching, and earn more customers for your Plumber company.

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Generate more leads for your Plumbing Business

Why Companies Choose GoMarketing for PPC Advertising Services for Plumbers

GoMarketing is a leading digital marketing agency for plumbers and a certified Google Partner. Our PPC specialists are experienced in performing comprehensive research and competitor analysis and targeting the most suitable options available, so you get the most out of your advertising budget.

Plumber PPC Advertising Frequently Asked Questions

While SEO can take weeks or even months to generate substantial results, PPC yields almost instant results through highly targeted exposure and lead generation. You also enjoy total control of your advertising budget and the opportunity to increase your ROI via automated bidding.

Several variables determine the kind of ROI a plumbing company should expect from pay-per-click advertising. Our PPC experts will collaborate with you during the onboarding stage to ensure we set clear expectations.

GoMarketing highly advocates for transparency in billing and reporting. To ensure you understand every aspect of your live campaigns, we offer you customized reports with a breakdown of your PPC campaign performance, website traffic, lead generation, and other critical metrics.

Plumbers PPC advertising costs vary substantially depending on the goals of a business as well as the competition. We have in place in-house tools that can help us estimate your daily budget based on the cost of your target keywords and Google trends & algorithm updates.

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