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GoMarketing is a digital marketing solutions provider in New York. We offer a full stack of digital marketing services to increase your sales volume and revenue while also boosting your online presence. As an all-inclusive digital marketing company in New York, we can handle all your business marketing needs, helping you achieve the greatest return on marketing investment.
Search Engine Optimization is a technique that entails optimizing your online content to increase the quality and quantity of organic traffic visiting your website from search engine results. It is a vital component of any digital marketing strategy that results in a significant gain for your organization when done correctly.
Our effective SEO campaigns have drastically improved search engine rankings for some of the biggest brands in the United States.
Having a great website is not enough. GoMarketing is a reliable and transparent New York SEO agency that delivers results-driven Search Engine Optimization services to each of our clients, big or small. Our digital marketing experts utilize in-depth keyword research, white hat SEO methodologies, and expert placement to make sure ready-to-buy consumers land on your website when they search online.
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7 Digital Marketing Strategies to Generate More Leads
Regardless of your industry or business type and size, digital marketing is among the best ways to grow your brand in the modern world. First, however, you need to familiarize yourself with the best digital marketing strategies and then use them to generate more leads and grow your revenue.
So, which digital marketing strategies are relevant to your customers and company? Here’s a list compiled by online marketing specialists at GoMarketing– a highly reputed digital marketing agency committed to helping brands get the most of their online presence. Let us dive in.
» Strategy #1 – Blogging
The ultimate goal of blogging as a lead-generating digital marketing strategy is to offer valuable information to the target readers, grow website traffic, and boost conversions.
You will want to focus more on providing answers to the problems your ideal customers are searching for online.
The rule of thumb is to help your prospects solve their problems while recommending your services/products in the blog posts.
Use keyword tools like SEMrush and Google Keyword Planner to find what your audience is looking for online. But you also want to focus on optimizing your content for search engines to improve your content’s or website’s online visibility.
» Strategy #2 -Pay Per Click Advertising
For quicker marketing results, businesses often turn to pay per click (PPC) advertising. In fact, PPC traffic yields 50% more conversions than organic traffic.
With PPC, you bid for keywords/phrases that you want your online ads to rank for. The ads rank above the organic search results. And you pay for the clicks on your ads, but not impressions.
Leverage PPC platforms used by your target audience. Also, bid on relevant keywords with a lower cost per click and with clearer search intent. Finally, create landing pages aligned with your ad copies to increase your conversion chances.
If you need help creating a PPC strategy for your business, PPC experts at GoMarketing are just a call way: 805-413-7893.
» Strategy #3 – Email Marketing
Email marketing ranks among the most profitable digital marketing strategies, generating as much as 4200% ROI.
But making this strategy requires that you first drive substantial traffic to your website. The next stage is converting these visitors into subscribers. For this step, you can use sign-up forms to collect your visitors’ emails. But you have to offer something compelling in exchange for the emails (think of a guide or a free email course).
Next, segment your email list based on considerations like subscriber’s interests, position in the customer journey, location, website behavior, and past purchase.
Then, start sending personalized emails that resonate with your email groups. All in all, ensure that your newsletters provide value to your readers. This way, you get the chance to nurture your subscribers through the sales funnel until they become paying and repeat customers.
» Strategy #4 -Social Media Marketing
Twenty-one percent of consumers are more likely to buy from businesses with a social media presence. And 71% of consumers are likely to recommend brands with which they have had a good social media experience. That is why brands should invest in social media marketing (SMM).
The primary goals for SMM are building brand awareness and increasing conversions.
To drive more leads with this digital marketing strategy, you need to determine why your target audience frequent a particular platform and ways you can engage them. For example, people turn to YouTube for entertainment or educational material. But on Facebook, the same people want to see something funny and interesting that they can share with friends.
» Strategy #5 – Video Marketing
Video marketing can help you grow your reach, revenue, and operations. With video marketing, you aim to build brand awareness that can lead to valuable conversions.
Achieving video marketing goals lies in creating genuinely helpful and valuable videos for your target audience.
You can also use videos to influence buying decisions. For example, a how-to video can convince users that your product or service is the best option for their lifestyle or business. You can also combine video marketing and influencer marketing to persuade prospects to choose you over your competitors.
» Strategy #6 – Community Boards and Forums
Forums and communities like Quora and Reddit can help elevate your online presence. But note that people frequent these channels for education or entertainment. So, avoid promoting your offerings directly.
Use these platforms to showcase your expertise, help others, and build valuable relationships with your audience.
Even as you share your knowledge on forums and communities, we highly recommend that you link to your blogs relevant to the problem in question. That is how you grow website traffic with forums. Do not be spammy, though! Use links sparingly.
» Strategy #7 – Podcasting
Podcasting enables you to tell your story anywhere at any time, allowing you to grow authority in your industry and brand advocates.
In your podcasts, talk about topics that matter to your audience. You can also provide an email to allow people to respond to your content directly. You can base your next episodes on the questions and feedback you receive.
Invite specialists with the same target audience to create new content and grow your audience.
If you do not have the resources to create a popular podcast, you can work with existing podcasters in your field.
Do you need help leveling up your online presence and driving leads to your business? A leading digital marketing firm, GoMarketing, is here to help. We can formulate and implement winning marketing strategies customized to your business, goals, and budget. Get started by contacting us at 805-413-7893 or filling our online form. We are more than happy to help your brand reach new levels.
New York Online Marketing, Design and Advertising.
New York Website Marketing
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New York Google Website Advertising
Google Remarketing
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New York Website Development
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New York Online Branding
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New York Google SEO Marketing
Google Analytics
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New York Social Media Marketing
Social Media Profile Development
Social Media Like Marketing
Social Media Group Marketing
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New York YouTube Marketing
YouTube Advertising
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New York Facebook Marketing
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Facebook Networking
New York Facebook Advertising
Facebook Click Through Advertising
Facebook Brand Awareness Advertising
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New York Content Creation
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New York E-Commerce
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Why Work With GoMarketing as Your New York City Digital Marketing Agency?
Here are four main reasons describing why you should choose GoMarketing over other New York digital marketing companies.
» We Deliver Real Results
At GoMarketing, we understand what you care most about – leads and sales.
For almost twenty years, we have worked with thousands of companies, spending millions of dollars in online ad campaigns for clients in just about every industry imaginable.
Your success is our success; by hiring us, you’re not only saving time and money. You’re starting brighter, and you’ll start generating profits sooner.
» Your Marketing Goals Matter to Us
“Understand, Engage, Succeed, Grow” is our Mission Statement.
At GoMarketing, we believe in partnerships between businesses and agencies.
We take full responsibility and liability for your digital marketing strategy, leveraging the data from our winning campaigns to make sure you don’t make the same mistakes we already learned from.
The expertise of our in-house marketing professionals coupled up with our desire to see your business succeeding is what makes us the leading digital marketing company in New York.
» Honesty and Accountability
At GoMarketing, we operate with strict adherence to a moral code. We won’t sell you what you don’t need.
We will openly share all valuable metrics and analytics related to your digital marketing efforts with you to ensure maximum transparency and productivity.
» Extensive Industry Experience
Our company has been in the digital marketing industry for almost two decades. Having worked with everything from small upstarts to multinationals, we understand that every business is unique.
Our marketing managers will extensively study your business to understand your brand entirely.
We then undertake market and industry research to help your business find footing in new markets and achieve success within your sector and related niches.
Digital marketing is more important than ever. It is a great way to reach new customers and achieve your business goals, whether awareness, sales, revenue, or loyalty.
While Digital Marketing is one of the best investments you can make, keep in mind that digital marketing trends come and go. At GoMarketing, our marketing strategies are robust yet agile and adaptable to changing times. Through the years, GoMarketing has established itself as the premier digital marketing agency for businesses in New York City.
Our New York marketing professionals will handle your SEO, web design, social media marketing, and content writing needs to help you generate leads and grow your business online!
FAQs Digital Marketing Agency New York
If you are thinking about marketing your New York business online, GoMarketing has all the answers you need. In this post, we answer common questions we hear and see about digital marketing agencies in New York. Let’s dive in.
You want to work with a marketing firm that understands that you need customers, not empty promises. That precisely describes us– GoMarketing. We are a full-service New York digital marketing agency offering a broad range of marketing solutions accompanied by measurable results.
Our data-driven, innovative digital marketing strategies are designed to spur growth for your New York business. What’s more, we value individuality, and we will collaborate with you to formulate the best combination of online marketing strategies and tools for your unique business needs.
It depends. A highly reputed New York digital marketing agency, GoMarketing treats each business as a unique entity. This explains our custom marketing solutions. As a result, our prices vary primarily depending on the marketing services a business needs and our client’s budget. Contact us today at 805-413-7893 for a free estimate that you can review before we proceed to the proposal stage.
With the monstrous expansion in online shopping and competition among businesses, it helps to keep up with the present-day digital marketing trends.
Lucrative online marketing strategies of 2021 include:
- Application of artificial intelligence in customer demographic and behavior analysis
- Chatbots
- In-email purchases
- Super sophisticated targeting
- Conversational marketing
- Personalization
GoMarketing stays on top of online marketing trends to keep your business at the forefront.
Yes. An experienced New York digital marketing agency manages every aspect of your online presence, allowing you to focus on what you do best- managing your business.
These experts do not just bring subject matter expertise to your business. They look at your business from an unbiased perspective to deliver unique solutions best suited for your specific needs. What’s more, they are pros in budget management, ensuring that your funds are efficiently used to maximize your return on investment(ROI).
Regardless of your business niche and size, search engine optimization(SEO) remains a core component of any successful online marketing campaign. GoMarketing works with all types and sizes of businesses in New York to help them perform at their best through SEO.
At GoMarketing, we understand that you expect quick results from digital marketing. Black hat tricks can get you there, only that they set you up for Google penalties. On the other hand, ethical digital marketing practices take longer (4-12months) to deliver meaningful results, but they guarantee long-term benefits that black hat methods cannot offer.
Ready to get started with online marketing in New York. Contact the marketing pros at GoMarketing for expert-level and data-driven marketing strategies for your New York business: 850-413-7893.