FAQs About Home Services Marketing

A full home service marketing agency like ourselves, GoMarketing, takes over all aspects of your company’s online presence to help you attract your ideal customer. These aspects include market research, website design and development, SEO, content strategy and creation, social media marketing, pay per click, and email marketing.

Several variables impact home service marketing pricing, including the size of your company and the scope of the marketing project. On average, marketing accounts for 10-20% of the total budget of most home service companies.

Note that digital marketing agencies for home services offer various pricing models including, hourly rates, commission-based pricing, fixed pricing, and retainer-based pricing. Also available is the hybrid payment, which incorporates two or more of the previously mentioned pricing methods.

A great marketing agency for home service businesses should be well-versed in acquiring, engaging, and retaining customers.

You will want to work with a marketing agency with expertise across multiple online marketing channels and has the results to show their ability to generate leads and drive sales.

A good marketing agency will study your ideal customer and market and build marketing campaigns around your customer’s needs. Work with a marketing partner that also prioritizes your long-term business and revenue goals.

• Company strategy: This encompasses determining your marketing goals, deciding the best marketing campaigns to achieve those goals, and developing offers that will turn leads into customers.
• Customer experience: This involves understanding your prospects and determining how you will serve your ideal customers.
• Content creation: This involves creating content that connects with your audience.
• Channel promotion: Using paid, earned, shared, and owned media to communicate your message.
• Check-back analysis: It is all about tracking your metrics to determine the performance of your marketing strategy and make data-backed adjustments.

The secret to attracting more customers to your home service business is identifying your ideal customer, understanding the problems they want to solve, and positioning yourself as the answer. But they need to be aware of your business. That is why you should leverage content marketing to communicate your message effectively.

The first step is figuring out which home services you will provide and finding a customer base that needs and is willing to pay for those services. This helps you target your prospects in a language and message that resonates with them.

You must obtain your service license from the state you intend to serve and pass certification exams relevant to your niche. The next step is choosing a name and business structure for your home services company. You may also need to get some liability insurance.

Setting up a fantastic and well-branded business is not enough to generate service calls. It helps to get the word out there. This is where home service marketing comes in.

There is no shame in asking customers pleased with your services to leave a 5-star review for your business. But you want to make the process as convenient as possible. For example, assuming you request reviews via email, ensure you link to the page where customers can provide feedback.

Ready to get started with home services marketing? Get in touch with the marketing team at GoMarketing for an expert-level and results-driven marketing strategy for your home service business. Call us today at 805-413-7893.