Exclusive Events Provide Rare Opportunity for Discriminating Customers
Tom James Clothing Company, the world’s largest manufacturer and retailer of custom men’s clothing, announces they will host seven Luxury Trunk Shows in 2012.
Tom James, which celebrated 45 years in business in fall of 2011, is reacting to renewed interest in luxury menswear. Their business was up 10% in 2011, as well as up 9% in the first 10 weeks of 2012.
“This is clearly an event that offers ‘privileged access’ to those clients who seek a fuller understanding of what goes into making a finely constructed garment,” said Dougal Munro, President of Holland and Sherry.
“It begins with the cloth. And certainly all cloth is not created equal.”
Munro has spent a lifetime in the textiles industry.
“At Holland and Sherry, we literally go from the wool off the sheep’s back to the finished suit,” said Munro. View Video
His company, Holland and Sherry, is known as maker of the world’s finest cloth. He, and Don Deisch of Oxxford Clothes, will present a program entitled “Lessons on Luxury” at these trunk shows. They are designed to explain the craft behind their products.
Oxxford Clothes, of Chicago, IL, is an iconic American brand that creates custom clothing suits for the most discriminating customer. Their product is considered to be a ‘bespoke’ garment.
“There is a lot of talk about ‘made-to-measure’ these days,’” said Todd Browne, President of Tom James Retail, “but there is confusion on what made-to-measure really is.”
“We feel, as the world’s largest manufacturer and retailer of custom men’s (and women’s) clothing, that we owe it to the public to understand the difference,” said Browne. “There is bespoke, custom and made-to-measure. That’s created a lot of interest in learning the real craft of luxury.”
Browne explains made-to-measure is the option just above ‘off the rack.’ Tom James does offer ‘off the rack’ or ready-made products at a lower price point, but as you move up they skip made-to-measure and go straight to custom suits. That’s where a clothier takes measurements and creates a pattern from those measurements. All garments are made from that pattern and the pattern is kept on hand for future purchases.
“Often people think when they purchase made-to-measure they are purchasing custom,” said Browne. “Not true. Typically made-to-measure starts with a stock pattern of that size and makes slight adjustments. A custom garment will take all the client’s measurements into account. It’s a more advanced process and it’s more exacting.”
Tom James Clothing also sells a true bespoke garment. “That’s an area of confusion for people, as well,” states Browne. “Some people think any custom garment is a bespoke garment, but that’s not the case.”
“Bespoke means ‘spoken for.’ What distinguishes the construction of a custom garment from a bespoke is that the bespoke garment has the highest level of meticulous detail, particularly achieved by hand sewing. A custom garment is likely to have more machine sewing.”
This insures the greatest possible shaping and suppleness in the finished garments as well as the refinement of style and fit that provides truly luxurious comfort.
An Oxxford Clothes bespoke suit, for example, has over 1000 hand stitches in the lapel alone.
Clients will have the opportunity to see the construction behind a bespoke garment as well as to have the opportunity, through Holland and Sherry, to actually participate in the design of their own fabric or choose from an extensive array of luxurious and exclusive fabrics, some of which are only available at the Lessons on Luxury shows.
“We know there are gentlemen who’ve always wished for a certain color of fabric, in a certain width of stripe or in a certain plaid. We have the capability of doing that.” said Munro. “If a gentleman wants the finest of bespoke garments, why not also allow him to choose the most exclusive cloth, one of his own design?”
What makes this offering unlike others is the fact Tom James owns all its tailoring facilities and factories. “Being vertically integrated,” said Browne, “means we have more options than any other custom clothing. We offer more fabrics, more options, plus we have the ability to manage the crafting process every step of the way.”
There are seven cities chosen to participate in these shows, including Chicago, San Francisco, St. Louis, Houston, Dallas, Philadelphia, and New York. Schedules will be posted at http://www.tomjames.com in the coming weeks. Though these events are invitation only, interested parties can contact Michele Stephens, Director of Marketing at m(dot)stephens(at)tomjames(dot)com for more information.
Tom James operates 105 offices in 36 US states and 5 countries, internationally. It owns and operates 3 worsted woolen mills, 8 tailoring facilities and factories and is proud to say 80% of its finished clothing products are made in the USA.
For more information, consult http://www.tomjames.com.
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