Improve Social Visibility & Brand Exposure
Did you know 74 percent of individuals use social media to make purchasing decisions?
Of course, the fact is not overly surprising as most Americans spend approximately 2.7 hours on social media every day.
The statistics highlight the importance of social media marketing explicit for a brand’s success. With millions of people using various social media platforms every day, they may play an increasingly significant role in the way businesses communicate with their customers.
Popular platforms like Facebook have more than 500 million users spending a great deal of time on the site. That means if you do not use social media platforms to interact with the customers or promote your brand, your business may lag behind.
Marketing experts consider social media marketing a valuable tool for all businesses. And electricians are not an exception. From promoting services to communicating with the customers, marketing on social media can do everything.
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Social Media Marketing Agency for Electrical contractors
In fact, more than 90 percent of users on social media use mass interaction sites to search or contact a brand they want to hire.
If you’re a business laying shingles, building walls, or installing appliances and lighting systems, you might not have time to create engaging and unique scroll-stopping content. Hiring social media specialists such as GoMarketing can help you with all aspects of digital marketing.
The company works with a team of digital marketing experts who specialize in setting up accounts, designing campaigns, bidding management, networking, online branding, and much more. It doesn’t end here; you can also get social media analysis of advertising campaigns to improve your electrical company’s online visibility.
Still unsure how social media marketing can boost your revenues and get you more leads? Continue reading to find everything you need to know about electrician social media marketing.
Contact the GoMarketing team today at 805-413-7893 to initiate a conversation about your business’s effective social media strategy. Else, read on to learn how our social media marketing services for electrician can benefit your business.
Process of Social Media Marketing for Electricians
When you hire marketing experts like GoMarketing, rest assure that the company will execute the best approach to promote your electrical company.
Here is a standard marketing process that helps an electrical company maximize its customer reach by using social media platforms.
Competitor Analysis
At GoMarketing, the social media experts complete a market analysis of the relevant industry and service area. They find your local competitors in the market currently outperforming your services, engagement, and audience size.
Engaging Social Media Campaigns
Once they know the competitors, the experts start researching relevant content that can create high engagement with the audience. They monitor interaction and engagement on your social media accounts and schedule and post content regularly.
Data-Driven Social Campaigns
The stage is to create custom audiences who can target your brand. High-performing ads, for instance, can help electrical companies drive more leads. Paid social media ads are beneficial for drawing and retaining customer’s attention.
Track of Social Media Campaigns
Tracking and monitoring your audience on social media is an essential step in this process—experts at GoMarketing, track engagement rates, leads, click-through, ROI driven by social media campaigns.
Social Media Campaign Management
The next step is managing, tweaking, and monitoring customers’ interaction and engagement for the campaigns. It also includes monitoring sales and leads from campaigns. It helps your electrical company build an audience or customer base across appropriate channels.
High-tech Social Media Marketing Strategies
Marketing automation is the last step of this process. It includes sending customer’s retention emails and running win-back email campaigns.
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How GoMarketing Help Electricians Excel at Social Media Marketing
Social Media Campaigns
At GoMarketing, we understand the importance of running social media campaigns to drive traffic to your social media pages. The expertly designed campaigns can help you energize your audiences and raise awareness around your electrical services.
Our social media specialists use proven strategies such as contests and giveaways to generate more "likes" to your social media page. The campaigns are low-budget compared to other social media marketing strategies to help you target your audience.
Social media users' baseline data helps electrical companies determine the best forums that can produce the low-cost leads and the highest returns on ad spend. That means with our social media strategists; you can track your social media campaigns on various platforms like;
Facebook displays ads and photos on advertisements for high engagement of the audience. You can easily target people based on their interests, geography, and demographics.
You can use objective campaigns on Twitter. The social media forum allows you to use tweet engagement (retweeting replies), app engagements, website clicks, and leads as objective campaigns. It has a maximum cost per action and budget to design a campaign.
YouTube
GoMarketing's experts use the largest search engine YouTube to expand your network. The social media platform allows you to target ads to only relevant and target audiences. You can connect your YouTube ads to your AdWords account.
For B2B customers, forums like LinkedIn are the best.
Furthermore, our social media team helps you run ads on Instagram. As electrical industries are competitive, you may find the standard cost of interaction lower than Bind Ads.
Social Media Analytics
At GoMarketing, we excel at offering social media analytics. It provides valuable insights into the competitors and communities around the domain. The engagement reports demonstrate how successful individual campaigns are. The realistic analysis allows an electrical business to target a specific audience using marketing messages.
Brand Monitoring
Brand monitoring is an integral part of finding out what your potential customers think about your services. Social networks and review sites are the platforms people like to positively and negatively express their opinions on services.
You can stay top of what customers talk about your services through GoMarketing's monitoring tools. Our experts monitor your web pages, and social networking accounts for your business's new mentions and opinions.
Reputation Management
There is no denying that negative reviews and comments can damage your online reputation. In this regard, employing reputation management is one of the most important things to help the business avoid damage to your clientele.
Our experts keep your customers actively engaged so that your electrical company can stay ahead of the control how people perceive your company.
Electrical Company- Need of Social Media Marketing
If you don’t have a social media presence, your business is missing out on a tremendous communicative tool!
As mentioned above, social media networks offer a slew of benefits for your business. Connecting with millions of people at the same time is not possible using any other marketing platform. Social media forums can provide your clientele with exceptional services and increase your brand awareness.
You can also show customers how your services are useful for them. It is a great way to get them familiar with your company’s culture.
Moreover, you can use multiple channels to create advertisements and market your electrical company. PPC ads, for instance, are a valuable tool you can use to target your potential customers. It is a type of ad businesses can use to serve their customers searching for reliable electrical services directly.
You might have seen many companies creating PPC ad campaigns on different social media forums, including Instagram, Twitter, and Facebook.
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Summing Up
All in all, your electrical business needs more than SEO services to reach potential customers. Your electrical business requires a web marketing partner such as GoMarketing to understand your sales process, industry, competitors, and services.
Thus, the article explains how electrician social media marketing through GoMarketing can help you rock your online presence.
Call us today at 805-413-7893 for a free quote or more information about our social media marketing services for Electrician.
