Electrician SEO – SEO Services for Electrical Companies

Electrician Search Engine Optimization

Electrical Companies Use SEO to Increase Site Traffic, Calls & Leads

Does your website rank among the top three organic results when individuals in your service area search for the phrase “electrician near me” on Google? If not, you are undoubtedly losing on a great deal of business and revenues- approximately 75%. Statistics hardly lie… and they reveal that over 87% of buying decisions start with an online search.

Whether you’re a startup or run an established Electrical Company, Inarguably, your business should be visible on search engine results to attract new customers, remain profitable, and stay ahead of the competition. Electrician SEO (Search engine optimization) is the best way to make this magic happen.

To get the most out of your SEO strategy, you need to have the right electrician digital marketing agency by your side, a marketing partner that understands your industry and is committed to your electrical contracting business success. Look no further than GoMarketing Inc.

Like other industries, running an in-demand electrical business also has its own challenges, positioning your brand in front of your target market and driving higher conversions. With GoMarketing steering your SEO strategy, rest assured that your website will rank high on search engines, generating leads and sales you have long desired.

Read on to learn more about our SEO services for electrical companies and how they can transform your business. Or Call us now at 805-413-7893 if you are ready to spark tremendous growth with electrician SEO experts.

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Electrician SEO by GoMarketing

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Why is SEO for Electrical Companies Necessary?

Years ago, all an electrician needed was simple Yellow Pages ads to keep customers knocking at their doors. However, a lot has changed ever since businesses started promoting their products and services online. Still, the shift in consumer behavior and increased online shopping has rendered Yellow Pages ads obsolete.

Today, 92% of consumers look for local services online, meaning that a majority of homeowners in your city looking for electrician services do not look up Yellow Pages or ask for recommendations from friends anymore. Instead, they head to Google, where they choose an electrician from the options available.

Research also reveals that more than 70% of online searchers do not go beyond the first page of Google results. And 68% of these potential customers do not scroll beyond the top five results. But the results for electrician-related keywords do not feature on the first page by chance- enter SEO for electricians.

Electrician SEO is the process of optimizing your website to increase its visibility on search engines when individuals in your service area search for an electrician online.

Done right, search engine optimization is your present ticket to putting your business in front of interested individuals and gaining an edge over the competition. Its ultimate goal is to improve your search engine rankings for keywords/phrases relevant to your electrician service. As a result, you reach more people in need of your services.

Read on to learn about the critical Electrician SEO areas that GoMarketing focuses on to:

  • Beat your competition
  • Increase your authority in the industry, and
  • Drive more sales and revenues for your business

Our Electrician SEO Process

search engine optimization goals Learn Your Goals

At GoMarketing, we understand that no two electrical companies are similar. As such, search engine optimization goals vary from one business to another.

Goals give your SEO campaigns a sense of meaning and direction. Our digital marketing professionals listen to you and customize campaign strategies to your objectives. Together with you, we filter the objectives through the lens to obtain specific, attainable, and relevant SEO goals for your business.

Our ultimate goal is to transform these objectives into tangible and trackable results, whether you want to expand your brand awareness, drive more traffic to your website, or elevate your sales.

Audit Perform an SEO Audit

The answer to how much search optimization you need lies in understanding your current SEO status. This is why an SEO audit is necessary.

Your website is the heart of your SEO. It serves as your 24/7 salesperson, often presenting the first impression of your brand. It is where you will showcase your services and how they have helped improve your customers’ lives. It is where you nurture leads through the sales funnel until they become your loyal customers.

Cognizant of the importance of a website for an electrical business, the Electrician SEO Company, GoMarketing perform audit your site for SEO Strengths, Weaknesses, Opportunities, and Threats. We will evaluate its structure, code, and content, unearthing issues we need to fix and gaps we need to seal.

SEO audit by GoMarketing professionals is not just about website analysis. It will also involve a business intake, so the account manager we assign to you sees your business from an owner’s standpoint- we care about your business as you do. The audit also incorporates an assessment of your electrical company’s online presence coupled with a comprehensive competitor analysis.

Keyword Research Keyword Research

Keywords are the phrases you want to rank for, and they are critical to the success of an electrician SEO strategy. They are basically the words/phrases potential customers use when searching for services like yours online.

Leveraging top-notch keyword research tools and our SEO experience, professionals at GoMarketing help discover keywords that drive the right visitors to your website.

Monitor Performance On-Page Optimization

Armed with an audit report and keyword list, our goal for on-page optimization is to establish a user- and Google-friendly electrician website. We excel in fixing everything broken for top website performance and remarkable user experience.

This phase involves compressing your files and visuals, leverage caching and CDN, and minimizing redirects to enhance your website’s loading speed. On top of that, our professionals optimize your website for mobile. And revamp its navigation to give your visitors the best possible experience.

Also included is securing your website with an SSL certificate.

Another important aspect of this stage is optimizing your existing content with the keywords we discovered in the previous phase. This process is critical to your online visibility; however, do not be tempted to stuff your content with keywords to manipulate search engine rankings. Such black hat tricks may generate short-term results but come loaded with detrimental long-term effects, including harsh penalties from Google and an incredible loss of credibility.

With GoMarketing, you get the peace of mind that your website is in the safe hands of experts who use white hat SEO methods extensively.

Creating New Content for Web Success Creating New Content for Web Success

Content remains the king of online marketing for electrical companies. But unfortunately, many electrician websites lack content marketing, only offering some basic service and contact information. Remember: Google ranks webpages, not websites. In light of this, there is a need to expand your content if you want to win at electrician SEO.

Content for electricians can vary from infographics, blog posts, guides, videos, whitepapers to case studies.

At GoMarketing, we strive to create unique, informative, and exciting content that resonates with your audience… and distinguishes you as a thought leader in your niche. Content that remarkably answers your prospects’ questions and wisely guides them through the customer journey.

Not only does content showcase your expertise, but it is also an essential element of link building. Trust our expertise to create awesome content that draws links from other reputable sites and blogs in your industry.

Improvement Improve Your Local SEO

At GoMarketing, we understand how critical it is for your electrician services to rank favorably for local searches on Google.

As if that is not enough, most customers do not include the quantifier “near me” in their search for local service because they expect localized results. That is why you need to revamp your local SEO.

In recognition of the above facts, GoMarketing leverages best practices to create a dominant local web presence for your business. Among the strategies is optimizing your Google My Business(GMB) profile. And claiming your local directory listings on platforms such as Yelp, HomeAdvisor, Angie’s List, Nextdoor, and other directories, including industry-specific platforms.

Data-Backed Optimization Data-Backed Optimization for Best Results

Recognizing the power of data, we create systems that provide a centralized means of monitoring your SEO campaign’s performance. We evaluate the performance indicators on our dashboards to gain an insight into the campaign’s progress and make data-driven adjustments to elevate success.

It becomes easy to determine what is working and not working for your SEO campaign. Still, the data gives us an insight into where and when to optimize your campaign budget for the best possible return on investment. And by monitoring your electrician keyword ranking, our experts can refine your keywords to generate optimal results.

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Attract More Leads
With SEO For Electrical Contractors

Grow your business with GoMarketing, we will help you get more traffic to reach your target audience and earn more consumers for your Electrical company.

Speak with a strategist
Attract More Leads With SEO For Electrical Contractors

Why Do Companies Choose GoMarketing for Electrician SEO Services?

1. Over a Decade of Experience

GoMarketing has been serving clients across multiple industries since 2008. You can rest assured that you are partnering with a digital marketing agency with the tools and expertise you need to drive more revenue for your business.

With over 15 years of experience in the digital marketing industry, our marketing consultants enrich your SEO campaigns with solid expertise and experience elemental to your overall business success.

2. A Dedicated Team of SEO Experts

An online marketing agency is as great as the team driving its wheels. When you partner with GoMarketing for electrician SEO, you are assigned a dedicated and friendly team of experts continually learning new techniques to optimize your results. From web developers, graphic designers, SEO specialists, link builders to copywriters.

Additionally, you get a dedicated account manager who serves as your reliable point-of-contact when consulting about your SEO campaigns.

3. Custom SEO for Electrical Companies

Cognizant that you offer your customers a unique experience compared to your competitors, GoMarketing offers you customized SEO solutions that work uniquely for your business.

4. Transparency

Even though you are not conversant with the search engine optimization’s ins and outs, rest assured you can fully access our campaign progress anytime and anywhere. That is what we call transparency at GoMarketing. It is with this virtue we have built successful partnerships with our clients.

Here, we take you as an expert in your industry and business, welcoming your feedback and insights for maximum results.

Besides giving you access to results, GoMarketing regularly furnishes you with clear, easy-to-understand monthly reports with a breakdown of what we are doing, what we have achieved, and the next course of action.

GoMarketing is the renowned name for Home Services Marketing to provide result-oriented SEO marketing campaigns for service-based businesses like electricians. Take a detailed look at our electrician digital marketing services that can help your electrical business expand and improve your web presence.

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See How We Can Help You

Grow your business with GoMarketing, we will help you get more traffic to reach your target audience and earn more consumers for your Electrical company.

Speak with a strategist
See How We Can Help You Generate Sales Leads Online

Electrician SEO FAQs

A definite answer to this question does not exist BECAUSE the time SEO takes to generate meaningful results primarily depends on the pre-existing condition of your website and keyword competition. Most of our customers observe a bump in traffic within 3-6 months. But you can expect a monumental difference within a year.

The costs of electrician SEO vary substantially depending on multiple factors, including keyword competition, niche competition, and your initial SEO status. Take SEO as an investment, rather than an expense, that will generate superior long-term results when done right.

White hat SEO refers to the positive techniques compliant with Google regulations and encompasses all the methods we have discussed above.

Contrarily, black hat SEO methods are unethical techniques that can improve your rankings fast but violate Google guidelines. Heavily punished by Google, black hat SEO tricks include keyword stuffing, link farming, and cloaking. Work with a marketing agency that sticks to white hat techniques, like ourselves GoMarketing.

Outsourcing SEO is highly beneficial than hiring in-house professionals. Recruiting in-house specialists is not as easy as you would wish, not forgetting that onboarding new employees takes longer. Consider the long-term costs of maintaining an in-house specialist/team, from basic salary, sick leaves, insurance to retirement plans.

You save incredibly on labor costs and inconveniences when you outsource your SEO campaigns to a competent digital marketing agency. Most importantly, you access an array of skills and rich expertise, all central to your marketing success.

Yes, because your competitors are aggressively optimizing their sites to outrank you. Still, it is crucial to continually update your content and publish new content to remain ahead of the curve. And lastly, there is no end to link building, which is an integral part of SEO for electrical companies.

The online success of your electrical company is GoMarketing’s top priority. Trust our marketing experts to deliver the traffic, leads, and sales that your company needs to grow and prosper. Contact us today or Call us now at 805-413-7893 to schedule a free consultation or learn more about our electrician SEO services.

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