Electrician Pay Per Click Program
Pay-per-click advertising is an effective marketing technique to boost your business. If you run an electrician business, you can benefit from PPC ads to increase your brand awareness. Through PPC Ads, you can promote your services without spending a fortune on marketing campaigns. That’s because you only pay when someone clicks on your advertisement.
PPC ads display in search engine results based on phrases and keywords your audience uses to search products and services online.
Let’s find out more about PPC ads and how they can help businesses and professionals like electricians to gain more visibility online.
If you want to discuss your electrician PPC Advertising needs with our professional team, be sure to call us today at 805-413-7893 for immediate help. Otherwise, read on to learn more about our Pay Per Click Advertising services for electrical contractors.
Table of Contents
Why do Electricians Need PPC?
Like any other business, you can’t promote your electrician business without having a substantial online presence. But with hundreds of brands launching every year, you are likely to get lost in the crowd if you fail to get more eyeballs on your website and social media profiles.
That’s where PPC comes into the picture. Through PPC Ads, you can promote your company and services by designing a PPC ad campaign on search engines like Google or renowned social networks like Facebook. The best part is you can target your ads to a specific audience, according to criteria like interests, location, age group, demographics, etc.
Facebook alone enjoys an active user-base of over 500 million members. Missing such a vast market segment would be a shame for your electrician business.
This post will shed light on why PPC advertising is now a popular strategy for triggering more conversions and acquiring customers. We are also going to offer tips and suggestions to boost your business through PPC advertising.
Different Types of PPC Advertising for Electricians
If you devise and run a PPC campaign for your electrician business, you can appear in relevant search results, improving your visibility. Here are some ways to benefit from PPC ads.
How to Design a PPC Campaign
Are you a professional electrician and want to take your business to the next level? Creating your website and setting up your social media pages is not enough. You must partner with a dedicated or professional PPC expert who can identify your marketing or sales goals and design a PPC strategy to achieve those goals. The first step is to collaborate with a professional online marketing agency or professionals who specialize in PPC for electricians.
You can have a meeting with these PPC professionals, in-person or via phone, to discuss your PPC campaigns’ desired results or goals. Here are some of the steps your agency will take to design a beneficial PPC ad campaign for your electrician business.
Designing a Successful PPC Campaign
Investigating your Competitor's PPC Campaign
It is crucial to study your competitor's PPC campaign for running creative and effective PPC ads. Studying your rival's campaigns will help:
- Identify the right keywords
- Narrow down services and products to promote
- Identify the right web pages to serve as landing pages
- Figure out the behaviors, demographics, and areas to target
Launching Your Electrician PPC Campaign
After finding out the answers to these questions, PPC experts move forward with launching the PPC campaign. In this phase, professionals set up your company's ads, place your bids, and upload your ads.
Remember that any existing or new account you choose to create an ad account, such as Google Ads, belongs to you. In a few cases, your PPC agency or the expert you work with will maintain your account ownership. Don't forget to negotiate these details in the beginning, so there is no confusion later.
Tracking Results of your Electrician PPC Campaign
Once your PPC ads are launched, you or your dedicated account manager will track these ads' performance. The results will help you update bids or change the existing ad copy of your PPC ads to achieve better results. Once you or your account manager prepare monthly reports, you can monitor your PPC ad campaign results and pass them along to others, if required.
How to Make your PPC Advertising Campaign a Success
Now you know what goes into a PPC ad campaign. But how can you get the most benefits out of your campaign? Here are some valuable tips to follow.
Identify your Platforms
Brands can launch a successful PPC campaign not just on search engines but also on social networks. When running PPC ads on search engines, Google remains the top choice for marketers and businesses. Google AdWords is the online ad platform of Google. This platform works pretty much like an auction for keywords. You can determine a PPC budget to know how much you can spend on specific keywords and base your ads around those keywords.
In case your price beats the competition, your PPC ad will appear in search results. The best part is that AdWords provides useful metrics and analytics to see how well your ads perform to achieve your goal. You receive important information such as the number of people who clicked on your ads.
When you want to promote your electrician business on social media, you can run PPC ads on Twitter and Facebook. Both these platforms work similar to Google AdWords and allow marketers to target users according to different criteria. Like AdWords, you can see how well your ads are performing for triggering engagement or converting users.
Develop Landing Pages
These pages are linked to your PPC ads and feature a distinct call to action, allowing visitors to convert into customers. The CTA is visible so the visitors can quickly know how to purchase a product or contact your customer care service.
Creating useful landing pages can make or break your PPC ad campaign. If your landing page makes a good impression on your visitors, they can click on the CTA to browse your services or contact you to schedule an appointment.
A/B Test your Landing Pages
Another tip to guarantee successful results is to A/B test your landing pages. By A/B testing, we mean creating multiple landing pages and testing them on a sample audience to see which yields more beneficial results. Sometimes, deciding how long to run an A/B test for your landing page becomes difficult. Don't rush and give your landing page at least a month or two to get valuable results.
Once you get enough stats and figures to analyze the findings, compare the conversations for the two different landing pages to determine which page performed better. Once you select the most effective landing page, focus on boosting its elements like call-to-action buttons, colors, and placement of buttons.
Focus on Analytics
Marketers know the importance of data monitoring and analytics. They know how important it is to keep track of analytics for designing future PPC campaigns. Through analytics, you can track essential factors such as measuring organic and paid search results, the performance of an ad by location and date range, and much more.
Benefits of PPC Advertising for Electricians
PPC ads are among the most useful and affordable techniques to increase brand visibility, trigger more conversions, and drive traffic to your website. Let’s recap the benefits of a successful PPC campaign for helping your electrician business acquire more customers.
The advantages of running PPC advertising include:
- Targeted Results: You can categorize your audience according to demographics such as device, language, and location.
- Cost-effective: You only pay when a user reaches your website or landing page, which means you can spend as you like.
- Customizable: You can make small adjustments to boost your PPC ads performance while running your campaign.
- Measurable: PPC campaigns help you measure ROI to see how much return you earned on your investment.
- Fast Results: You don’t have to wait for weeks or months to get results from your marketing efforts. In most cases, brands and marketers get immediate results within a short period.
Why you Need PPC Ads for Boosting your Electrician Business
Designing and running a PPC campaign is not just a cost-effective way to find new customers near you and improve brand awareness; it is also a great way to boost your online credibility. When visitors see that you are willing to invest in your business, they are more likely to get in touch with your brand.
If you don’t have the resources to create a full-fledged marketing or sales campaign, trust in the many benefits of PPC advertising for helping your electrician business capture more customers. If you want to know more, get in touch with us. Our PPC experts will design a solid PPC campaign for your electrician business.