Tom James Co., a $1 Billion corporation, has created the finest Men’s suits in the world for the past 75 years. At one time they were the exclusive clothiers of Hollywood’s top stars and leading sports figures in the USA. The Client’s migrated to CEOs of Corporations and other business leaders. Today Tom James Co. is growing market share from CEOs to Hollywood Stars to Political figures and Sports Superstars.
Most of their sales are made by Tailor/Account Executives in the field that meet with CEOs and other notables in their own offices. These expert tailors measure the Clients, fit them and eventually hand deliver the finished luxury suits to the Client. Tom James tailors pride themselves on working on a personal level with their clients in order to dress them in the perfect suit.
It was time to put Tom James on the internet map so to speak. The old site was ponderous and the e-commerce aspect was almost impossible to navigate. It was time for GOiMarketing to help.
The ultimate goal was to drive ‘Schedule a Tailor’ leads to Tom James’ hundreds of Tailors/Account Executives worldwide.
Secondly, we had to redo the E-Commerce aspects of the site to make it easier for Customers to purchase off the rack clothing and accessories directly from the website.
Thirdly, we had to maintain their branding online to keep the image and status of Tom James clothing first rate, including their Women’s and ‘Big and Tall’ lines of clothes.
Search Engine Optimization
With careful planning and consideration, we set financial goals for the new website. Before the fourth month of the program was completed, we had already reached our first year’s goals financially for the Client.
The main source of revenue, as planned, was a great upswing in the amount of high-quality, targeted leads that were generated by the website and the Search Engine Optimization programs. These leads created instant relationships between the Tailors and the prospective Clients, so good in fact that 33% of all leads resulted in sales! Talk about great return on investments!
The second source was the E-Commerce aspect of the website. The newly spruced up storefront and checkout drove more sales in the first year of the program than the total sales online in the history of the company!