To sum it up: putting Revgear on the “marketing map”. While they arguably build the world’s finest products in one of the fastest growing sports in the world (Mixed Martial Arts), Revgear was largely unknown to the public: to both athletes in the martial arts and fans of martial arts (their two main target audiences).
We also needed to attack this issue on a limited budget that competitors such as TapOut and the UFC enjoyed. Above all, the quality of their products could not be eroded to drive sales at lower costs. With Revgear, craftsmanship and quality come first and then the marketing would support that- never the other way around
The ultimate goal was to greatly increase recurring corporate revenue through e-commerce sales and sales leads.
We concentrated on increasing Brand awareness, Brand recognition and Brand cohesiveness. All areas of Internet Marketing would be employed to drive the awareness and traffic and revenue to Revgear.
Search Engine Optimization
Determined effective search engine marketing strategy by analyzing website structure, content, Meta data, select rankings, search engine and referring traffic, page cache trends, effectiveness of Links. Evaluate top ranking competitors.
Analyze competitor keywords and effective SEO techniques they are using. Reworking page titles, descriptions, & keyword Meta Tags with the most searched keywords that relate to each specific webpage. Increase keyword rich content, image alt text and anchor text linking. Site-wide footer containing links and keywords.
Ongoing and continued SEO on new products, current pages, etc. Optimized static web pages, video addition, and social network integration. Manual submission to all major search engine and human edited directories. Optimized individual products and categories based on page content with targeted Keywords.
Optimization suggestions for improved cart functionality for SEO purposes. Rewrote and created new URL names for maximum SEO effectiveness. Prior to SEO there were 7 inbound Links, currently over 1,400 Links according to HubSpot; Built Links with a combination of offpage optimization including Link bait, blogs, social networks, and manual Link requests.
Blog Creation and Optimization
Social Media Networking
Widget Integration – social bookmarking and share functionality; Social Network management and maintenance
Custom Business Videos
Drive Press Release traffic back to the website.
The GOiMarketing programs have been hugely successful for Revgear. Sales have more than doubled in the first six months of the program and continue to grow and drive additional revenue. The website is attractive, dynamic and powerful. All aspects of the SEO and Marketing plan work harmoniously to produce steadily increasing sales and traffic.
The internet marketing practices and Search Engine Optimization programs have proven very successful to traffic and more importantly, revenue.
Before Programs : 6,516 monthly visitors
After : 35,326 monthly visitors
Before : 43,314 monthly pages views
After : 241,873 monthly page views
Before : a handful of Google page “#1″s
After : hundreds of page #1 results