Martial Arts Equipment and Apparel

Quick Background : Revgear Inc. designs, manufactures, distributes, and sells martial arts equipment and apparel under their label worldwide. They also manufacture equipment and other products for industry giant, Bad Boy LLC.

The Client

“We more than doubled our web site visitors and sales in 6 months working with GOiMarketing. Their team is efficient and readily available to answer questions and review metrics. Their recommendations for social marketing have not only enhanced our presence across web channels, but increased awareness for our brand.”

– Shelley Goldstein, Revgear Sports

Learn More About Manufacturers Marketing

The Challenge

Search Engine Rankings, Web Design

To sum it up: putting Revgear on the “marketing map”. While they arguably build the world’s finest products in one of the fastest growing sports in the world (Mixed Martial Arts), Revgear was largely unknown to the public: to both athletes in the martial arts and fans of martial arts (their two main target audiences).

We also needed to attack this issue on a limited budget that competitors such as TapOut and the UFC enjoyed. Above all, the quality of their products could not be eroded to drive sales at lower costs. With Revgear, craftsmanship and quality come first and then the marketing would support that- never the other way around

The Goals

Increase Revenue, Online Branding

The ultimate goal was to greatly increase recurring corporate revenue through e-commerce sales and sales leads.

We concentrated on increasing Brand awareness, Brand recognition and Brand cohesiveness. All areas of Internet Marketing would be employed to drive the awareness and traffic and revenue to Revgear.

Services in Action

The Result

Sales doubled in the first six month

The GOiMarketing programs have been hugely successful for Revgear. Sales have more than doubled in the first six months of the program and continue to grow and drive additional revenue. The website is attractive, dynamic and powerful. All aspects of the SEO and Marketing plan work harmoniously to produce steadily increasing sales and traffic.

The internet marketing practices and Search Engine Optimization programs have proven very successful to traffic and more importantly, revenue.

Before Programs : 6,516 monthly visitors
After : 35,326 monthly visitors
Before : 43,314 monthly pages views
After : 241,873 monthly page views
Before : a handful of Google page “#1″s
After : hundreds of page #1 results

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