The Client
MetLife: Leading Insurance Provider
Quick Background: MetLife, Inc. is a leading global provider of insurance, annuities and employee benefit programs, serving 90 million customers. Through its subsidiaries and affiliates, MetLife holds leading market positions in the United States, Japan, Latin America, Asia, Europe, the Middle East and Africa.
QUICK NAV: The Challenge & The Goals   |   The Result   |   Testimonial   |   Services

The Challenge

Warwick, Rhode Island: MetLife Inc. (NYSE: MET, Market Cap: $40 Billion, Assets $500 Billion+), wanted state of the art products to service their Auto and Home independent agents and agencies. MetLife Auto and Home sought a provider to create new websites and internet marketing packages for these independents
that were easy to use and affordable. MetLife Auto and Home selected GOiMarketing Inc. through Insurance Web Pros Inc. (both RealtyTech Inc. companies)to provide marketing software and services for all of its Home and Auto Agents as well many independent agents nationwide.

GOiMarketing Inc., a RealtyTech Inc. company in Thousand Oaks, California provides online marketing software and services to corporations and businesses worldwide. RealtyTech Inc. services over 10,000 subscriptions nationwide for real estate and mortgage professionals.

The Goals

The goal was to increase the Auto and Home independent agents and agencies’ ability to service their customers professionally. This in turn would allow them to build their businesses through the use of MetLife’s Insurance products. GOiMarketing through was able to provide very affordable website and internet marketing packages for insurance agents and agencies nationwide. Additional goals were to improve the Client’s online branding, website, search engine placement and online Customer experience. With the rise of Local Marketing online, MetLife Auto and Home wanted their valued independent agents to have the opportunity to rank highly on local searches online as well.

The Result

GOiMarketing has created a new collection of products custom designed to meet MetLife Auto and Home Client’s specific needs for their marketing goals. Products include newly developed Agent websites with Insurance quoting integration. Additional marketing services include Search Engine Optimization (SEO) marketing of the websites along with local advertising and branding programs.

“We are honored to be working with such a fine corporation as MetLife Inc. Their products and services offered to the public and businesses are consistently of the highest rating in the industry. MetLife and its employees adhere to the highest standards in the insurance world. We as a supplier will provide our highest standard of products and services to help them meet the needs of their customers and agents.”
– Richard Uzelac

Services in Action
  • Consulting with Client over their Goals and Needs. Developing Designs, Interfaces and products to meet them. Evolving user interface, designs, and features per feedback ongoing.
  • Read more about Website Development

  • Analysis of Keywords derived from Keyword data tracking services, website, available analytics, competitors and other online sources.
  • Determined effective search engine marketing strategy by analyzing website structure, content, Meta data, select rankings, search engine and referring traffic, page cache trends, effectiveness of Links. Evaluate top ranking competitors.
  • Analyze competitor keywords and effective SEO techniques they are using. Reworking page titles, descriptions, & keyword Meta Tags with the most searched keywords that relate to each specific webpage. Increase keyword rich content, image alt text and anchor text linking. Site-wide footer containing links and keywords.
  • Ongoing and continued SEO on new products, current pages, etc. Optimized static web pages, video addition, and social network integration. Manual submission to all major search engine and human edited directories. Optimized individual products and categories based on page content with targeted Keywords.
  • Optimization suggestions for improved cart functionality for SEO purposes. Rewrote and created new URL names for maximum SEO effectiveness.
  • Read more about Search Engine Optimization

  • Create Press Releases to Target potential Customers. Release Optimized versions of the Press Releases online. Press Releases shared to hundreds of reputable editorials.
  • Drive Press Release traffic back to the website.
  • Read more about Press Releases

  • Creating Business Videos to support the website online through the years.
  • Read more about Custom Business Videos


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