SEO Trends for the Last Quarter of 2010 and Beyond

As we head into to the final quarter of 2010, let’s talk about some SEO and marketing trends that will continue to be — or become — at the forefront of best business marketing practices.

More and more companies are “escaping” the “traditional” marketing approach of radio, television, newspaper advertising and jumping to the Internet. After all, when the vast majority (some experts say at least 80 percent) of all purchases are at least researched, if not purchased, on the Internet, it only makes sense to focus most of one’s marketing on the Web. Internet marketing is quite cost effective and also allows companies to scale and measure their efforts. E-mail marketing, Pay-Per-Click (PPC) and social media, for example, are quite easy to track to see which marketing efforts bring you the most business.

No longer should businesses just place ads and hope for the best. Today — and for the foreseeable future — customers want to interact with their product and service providers. This means you’re going to need to make it as easy as possible for your current, past and potential clients to talk with you. Start a blog. Open Facebook and Twitter accounts (and participate!). Respond to comments quickly. Answer customers’ concerns and problems even more so. Welcome feedback and listen to it.

This type of marketing, known collectively as social media marketing, truly is a great way for businesses and customers to communicate with each other. The ability for you to get the word out on your products/services in a way you control is priceless. You can focus on those groups who most likely are in the market for your service or product and you can discuss your offerings directly with them.

Video marketing will only get bigger in the next few months. You can tape a short video of yourself discussing your service or product and then upload it to video sharing sites such as YouTube and provide a link to it from your LinkedIn, Twitter and Facebook accounts so that your target audience will see it. You don’t even need to have a “regular” video to share. Software exists that allows you to take a text document (such as an article you write) and convert it into text video, complete with audio.

More and more people use smartphones to access the Web. As a result, “mobile marketing,” in which companies advertise on Web pages that are created specifically for viewing on a mobile phone, will become huge. There’s already an association for mobile marketing (the Mobile Marketing Association), which offers a set of guidelines for mobile marketing. Google, Yahoo! and other major mobile content providers have been selling ads specifically for mobile devices for some time. You can expect this trend to grow.

Marketing today changes in an instant. Savvy companies understand they need to keep their online presence lively and engaged. Yet it’s hard to keep up with the innovations. That’s where can help you. It’s our job to be on top of emerging marketing and SEO trends. Contact us today so that we can run your marketing efforts so that you can concentrate on running your business.

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