Have you noticed that you’re spending gobs of money on “traditional” advertising (ads in newspapers, on your local radio station, in your area’s Yellow Pages), but the amount of new business you expect to come into your business from this kind of marketing is becoming less and less?
You’re not alone.
Traditional marketing as a way to bring in new business and to keep the current customers you have is going the way of the dodo bird. Instead, the real and most effective way to market your business is online.
You need to give your business some good search engine optimization (SEO)
Statistics show again and again that seven out of 10 people first go online to search for services and businesses in their area. They’re not heading to the Yellow Pages. They’re not digging through the recycling bin for today’s newspaper (if they even have today’s newspaper). Nope. They head to Google, Yahoo! and other major search engines and type in “Plumber Woodland Hills” or “Westminster Real Estate Agent.”
And they click on the links to businesses that show up on that first result page.
If you’re a plumber in Woodland Hills or you’re a realtor in Woodland Hills and your website is optimized for those keywords, your site will show up among the first results on in your potential customers’ online search — and they’ll click on your link.
But what’s really terrific about putting together a great SEO campaign for your business is that it needn’t be all that expensive. Not when you compare it to your return on investment.
For one thing, a well-optimized site works for your 24 hours a day, seven days a week. It never takes Christmas or Easter off. If never goes on vacation.
A newspaper ad, however, runs for a set amount of days or week and then it’s done. If someone’s looking for your services on Saturday, but your ad campaign ended Friday, you’re out of luck — and the money is spent.
With the majority of consumers looking today to the Internet to find the services and products they use, if you’re website isn’t optimized so that they’ll find you when they search online, you’re really losing out on bringing in a ton of new clients.
GOiMarketing.com can help get people find you online. We look forward to being of service.
