As you work to keep your website in top SEO shape, take a look at Google Trends (//www.google.com/trends). This free service helps you keep up on the trends and topics for which people search, as well as the keywords most searchers use. Google Trends stays extremely current.
Google Trends allows you to see how different keywords perform simultaneously, making it easier for you to increase your website’s traffic.
The tool also will help you see which keywords are high search volume index keywords — the keywords most sought after. Look for high search volume index and low density keywords for these are keywords that will help you get the most traffic to your site.
We also love “Hot Searches” and “Hot Topics.” These Google Trends features allow you to see which searches were most popular today, often even within the past hour.
Hot Topics especially is useful because it can really help you with both your on- and off-site SEO. If you see a Hot Topic that’s related to your product or service, you can write a quick article about it (optimized, of course), then submit it to one or more article directories and receive some good backlinks and visitors within days or even hours. Hot Topics also identifies the topics in which users of Facebook and Twitter currently are commenting upon, which can be exceptionally useful for your own social media marketing efforts.
It’s our job here at GoiMarketing.com to always stay on top of the latest SEO trends. We do so, so you don’t have to! Contact us today to learn more about how our website development, SEO and social media marketing expertise can help your business grow. We look forward to hearing from you.