Did you know that approximately 91 percent of businesses market their brands via social media?
Social media, without a doubt, has become an effective tool for online marketing. From amplifying your brand image to changing your startup or small business outlook, it can do everything. Platforms like Twitter, Instagram, and Facebook have millions of users who interact with creative content, videos, and pictures.
Like any business, your plumbing company can also engage with many online audiences to build brand loyalty. Plumber Social Media Marketing is the top way to not only communicate with existing clients but also make new customers. Marketing on social media is an easy way to promote your plumbing services, customer engagement, and brand awareness through mass media networks.
Let’s get into the details to determine how you can unleash the power of social media marketing for your plumbing company.
Social Media Marketing Strategies for Plumbers
Table of Contents
Benefits of Investing in Social Media for Plumbers
1. Makes an Inexpensive Marketing Tool
Gone are the days when marketing experts and businesses used to rely on TV commercials, radio ads, emails, and newspaper ads to market.
All these marketing ways have a higher client acquisition cost. Social media, however, doesn’t cost you much to advertise your brand, especially when you hire affordable digital marketing agency, GoMarketing.
Don’t forget that social media is easily accessible, persistent, and ubiquitous than other marketing tools.
2. Offers SEO Benefits
Investing in social media marketing is the right way to reap SEO benefits for your plumbing services. With good, relevant posts on social media, you can improve the SEO performance of your plumbing business website.
3. Connects You with a Large Audience
With its massive online reach, it’s no surprise that many businesses use social media to market their services.
According to a recent study, more than 4 billion people use social media daily. It further shows that an average user spends nearly a third of his/her online time on various social media sites.
The popularity and reach of social media platforms make them tremendously advantageous for local plumbing businesses. It is especially true if you’re a startup and looking for ways to reach and connect to a large audience.
Whether you use Facebook to post your services or Instagram to market your successful plumbing projects, mass media platforms give you access to a large audience of potential customers. By posting on these networks, you can easily reach many people looking for a reliable plumbing service. You can advertise your services and reach your target audience.
4. Helps You Builds Brand
There is no denying that social media is an essential tool for plumbers to build their brand. It has helped many big brands and recognized authorities in their respective domain.
Developing a reputation on social media requires you to come up with a strong brand persona. You can start by setting personality attitudes, values, and traits that can represent your plumbing services.
The persona helps businesses determine their style, voice for creating relevant social media posts. For instance, you want to be a funny, easy to approach, and down-to-earth plumbing service. At the same time, you want to show that you care about your local community.
These traits and qualities will become prominent attributes in your brand persona and help you devise an effective plan to market your plumbing services to your potential audience. But you don’t need to make every post using the same traits. You can bring a variety using them as a direction.
Posting regularly using a consistent voice will help your followers pick up your brand personality. They will know what your company stands for.
5. Generate Potential Leads
As mentioned above, social media is an excellent forum for plumbing services to generate qualified leads. Plumbers can attract or reach people who show interest in their business and may become potential customers.
Note that people following you on different social media platforms are an indication that they are interested in your services or business. You can interact with them through your posts and convince them to visit your website and turn them into your paying customers.
Keep in mind that more than 75 percent of people purchase from the brands they follow on Facebook and Instagram. Social media ads are another innovative way to generate leads on social networks. Many businesses target their ads to the locations, interests, and demographics of their users.
6. Builds a Strong Bond with Customer
When you build brand awareness using social networking sites, it allows your followers to know more about you. They can interact with your representatives and ask queries about your services. Plumber Social Media Marketing is a great way to build a strong relationship with the leads and make them potential customers.
Moreover, you can use numerous creative ways to encourage interactions through posts. Make sure you reply to all comments, reviews, and questions timely.
(Graphs Source: statists)
Pros and Cons of Social Media Platforms for Plumbers
1. Instagram- Makes Most of Showcasing
Instagram is an ideal platform to showcase your successful plumbing tasks to build brand identity. Post pictures, videos, or put up stories; you can use this powerful social networking site meaningfully.
Con: This might be an ideal site to reach or communicate with the target audience
2. Nextdoor- Targets Specific Communities with
Nextdoor can be a vital platform for plumbing companies to interact with their audiences. More than 90 percent of households in the USA use Nextdoor, making it the correct forum to target specific communities and neighborhoods. You can make these communities participate by using paid advertising and conversation.
Nextdoor allows you to verify that your audience actually lives in the neighborhood you’re targeting. That makes a valuable forum to let people explore your plumbing company.
Con: Marketing on this platform can be a little expensive compared to other social networking sites
3. LinkedIn- Improves Networking
While this platform is primarily for obtaining professional opportunities, you can use it to make people learn about your plumbing services. LinkedIn has active users who are more networking–oriented and can recommend you to credible vendors. If you’re a B2B plumber, this activity is potentially beneficial for you.
Con: It won’t work for people who need plumbing services immediately.
Facebook is one of the oldest social networking sites that make it best for many middle-aged people who are technology savvy. The type of audience is more comfortable in searching for plumbing services on Facebook. The platform offers excellent opportunities to post creative content and build a community.
Con: it might not be much beneficial for B2B and generation Z.
(Graphs Source: statists)
Social Media Posts for Plumbers – Tips & Strategies
Now that you know how using different social media platforms benefit your plumbing company, it is time to explore some great ideas to use them.
Check out these tips and strategies to upgrade your social media post ideas.
Unclog Social Media Marketing for Your Plumbing Business with These Tips & Strategies
1. Offer Solutions to Plumbing Problems
One way you can unclog your social media marketing is to post plumbing-related tips. The post provides valuable information to followers and shows your expertise in the field.
For instance, offering tips on “how to prevent water leakage” or “what to look for when buying faucets” can help your audience or followers.
2. Share Relevant Facts about Plumbing
People often look for facts-related information on the internet. You can use social media posts to provide your followers with authentic plumbing-related facts. The posts will not only help your followers gain knowledge but also improve your reputation as a plumbing expert.
3. Post about Relevant to Local Community
The tip is a fantastic way to grow your online presence on your social pages and impact the followers. Posting about the causes that your local community can relate to creates a positive impression of your company. It shows how much you care about your customers and their problems.
For instance, you can tweet about a charity organization that provides clean drinking water to needy people.
4. Respond to Queries and Comments
Responding to your followers’ queries and comments is an integral part of building a brand image through social media marketing. You must be active on your social media page and respond to each comment and post.
Also, you learn how to deal with negative comments or complaints. If a follower has a complaint, make sure you acknowledge it publically and offer solutions. You may also do it over private chat or message. Never ignore customers’ questions and use the platform as a customer service forum.
5. Display your Successful Projects
As mentioned earlier, showing off your skills and expertise to your customers is the easiest way to impress and attract your audience. Share pictures or videos of your exciting projects on your social media pages. You may also post photos of an on-going plumbing project to showcase your professional methods.
Remember that visuals perform better than text on social media. Posting images on Facebook can get you two times better customer engagement.
All you need is to take the customer’s consent or permission before you photos of their home’s plumbing project.
6. Post Informative Articles
A good mix of original and shared posts on the feed is always helpful for a social media user. Why not use it to your advantage?
Keep sharing news and information related to home repair, plumbing, and other pertinent areas through articles. The valuable information will help customers and market your company.
7. Make a DIY Video
DIY videos on “fixing plumbing-related issues” can do wonders for your company’s reputation. You can establish yourself as a professional expert in the plumbing field.
We say this because videos have become an essential tool to increase interaction and engagement with the audience. Tweets with creative videos get ten times better engagement compared to tweets without.
You can show anything like “how people can turn off a leaking faucet.”
8. Social Media Contests
Want higher customer engagement?
Holding an online contest is an ideal way to market your plumbing company or services on social media. It helps you entice and engage the customers for a long time. For instance, post a plumbing tool photo and have your followers guess its name. Whoever provides the right answer gets to give them a free plumbing fix.
Social Media Marketing for Plumbers with GoMarketing
If you’re new to the world of social media marketing, hiring a pro internet marketing experts GoMarketing is ideal for unclogging your social media marketing. The company specializes in SEO and digital marketing and can help you utilize the Social Media Marketing medium in the best way.
At GoMarketing, we work with a team of digital marketing specialists. They have years of experience in helping plumbing companies to use social sites effectively to reach business goals. They can update your social media strategies to maximize your customer reach.