Three Reasons Social Marketing Works

Consumers today expect to have a relationship with the companies from which they purchase products and services. Today’s social media sites — Twitter, LinkedIn, Facebook, etc. — allow businesses to build a network of loyal fans relatively easily.

Here are three reasons social marketing will work for your business:

1) Social media marketing/networking is an extremely cost-effective way to market your business. Twitter, LinkedIn, Facebook, MySpace: all cost nothing to join. Spend less than an hour a day updating your account with tweets and posts and you can grow your customer base exponentially. Write engaging and informational posts and tweets and your followers will forward them to their followers, thus expanding your network of potential customers at an incredible rate. Once a potential customer becomes a current customer, the chances of that customer going elsewhere for service becomes smaller and smaller with each continued post and tweet.

2) Writing informative tweets and postings brands you as an expert in your respective field. Your followers come to trust your expertise and look to it when they’re considering a purchase of a product or service. The more you do this, the more they will stick with you and choose you over your competitors.

3) Social media marketing allows you to connect with your target market. If you sell running shoes and write about running, it’s doubtful people who are looking for dress shoes will read your posts. But runners will! No longer will you be wasting time and your marketing budget on advertising that’s broadcast to everyone (think newspapers and radio/TV spots), whether they’re runners or dedicated couch potatoes. Instead, social media marketing allows you to connect directly with the people who are most likely to purchase your products or hire your services and, because you’ve forged a relationship with them, they’re more likely to become loyal customers for years to come.

We can help you decide what social marketing media is best for you. We also can help you get started on your journey on Twitter, Facebook or any other social media site. We can set up a blog for your business and we can even write the posts for you (under your direction.)

Social media marketing is such a terrific and cost-effective way to grow your business. We look forward to helping you do so.