Increase Leads and Search Engine Rankings with SEO for Home Services Companies
It’s not enough to only have a website. Go to Google and search “best plumber near me” or “reliable roofers in [your city].” If your home services company’s website does not appear on page one of Google, you’re losing business to your rivals, guaranteed.
Home Service SEO (Search Engine Optimization) is the process of editing and creating content and code on your company’s website so that your web pages rank high on search engines like Google, Bing, and Yahoo.
At GoMarketing, SEO for home services companies is done right! Marketing is our passion, and our SEO specialists know that the best SEO for home service agencies should include:
- A clear understanding of your ideal customer’s needs
- Research on your competitors
- Research on proper search keywords
- Quality content that is search engine optimized
Our SEO services include everything you need to outpace your competition and generate more leads. Our digital marketing agency knows the home service industry and understands home services companies. We work with home service professionals and companies like you every day!
Contact us today, and let’s get started!
Table of Contents
- 1. What is SEO, and What Does it Do?
- 2. What is SEO for Home Service Companies?
- 3. Why is SEO for Home Service Businesses Important?
- 4. Benefits of SEO for Home Service Contractors
What is SEO, and What Does it Do?
» So, What is SEO?
When people search for home service companies online, they typically use specific keywords or phrases. Optimizing your website for these keywords ensures that your site appears higher in search results, making it more likely for people to find and contact you.
» Does SEO matter?
If you’re unsure why SEO matters, think about how you usually find the information you need daily.
- What would you do if you needed to replace your furnace and weren’t sure which model to buy?
- What would you do if you needed to find a restaurant for dinner while you’re on vacation?
- How would you research your options for learning a new language?
Like most people, you’d grab your smartphone or sit at your computer and type a simple phrase into Google. You’d search “best furnace 2022,” “AC repair near me,” or “how to fix a toilet.” You would then scroll through the results and click the one that best suits your needs.
In most cases, the high-ranking sites you see on the search engine results page didn’t get there by accident. They used SEO to help Google understand what their content is about and why their content provides the most valuable information to you, based on the keywords you entered.
When most people need a plumber, the first thing they do is head to Google. According to keyword research, the phrase “plumber near me” is used in search about 1,000,000 times a month in the United States. SEO works great for home service companies because most people directly search the web to find a suitable contractor to contact for service.
PPC ad campaigns, social media, and email lists do not provide the same quality SEO results. This is because the timing has to be perfect to succeed with these ventures. Someone who sees your PPC ad may not need your roofing or HVAC service immediately.
SEO offers your home services company the chance to provide an answer to your customer’s questions or concerns as they need them, rather than a social media post or Google ad popping up in their feed when they don’t require your services.
What is SEO for Home Service Companies?
SEO for home service companies is the systematic process of creating and editing your home service company’s website code and content to help it rank high on Google and other search engines. To rank your website on page one of Google, it needs to be fast, secure, mobile-friendly, and full of unique, engaging content.
If you own a home services company and you’re looking for a top digital marketing company for plumbers to take your business to the next level, you’ve come to the right place. GoMarketing is an award-winning SEO company with proven experience in the home service SEO industry.
GoMarketing provides exceptional service and results to HVAC companies , general contractors, Plumber companies, residential and commercial roofers , janitorial service providers , gutter cleaning and installation companies, painters, and other home service professionals.
Why is SEO for Home Service Businesses Important?
Did you know that 47% of clicks go to the top three rankings on search engine results pages, and 90% of all clicks happen on page one? When your business appears at the top of the search results, people will perceive your company as more credible and trustworthy. Does this ring a bell? You probably do this as well.
This trust factor is crucial for home services companies, as people need to be able to trust their plumber, electrician, or roofer to do a good job. If your company site appears on the first or second page of Google when customers look up their query, they will likely click on your site and explore your services.
While getting more traffic to your site is certainly a goal of SEO , it isn’t the only goal. Once people land on your site, you need to convert them into leads or customers. And that’s where the team at GoMarketing can help. In addition to driving more traffic to your site, we’ll help you turn your website visitors into leads and customers so that you can grow your business.
Benefits of SEO for Home Service Contractors
Is it worth investing in search engine optimization? Does SEO offer real value to my home services company? Is SEO a vital factor in business growth? Well, let’s have a look at what implementing SEO for home services contractors could do for your business:
1. Stay Ahead of the Competition
Nowadays, SEO is considered a critical part of any digital marketing strategy . In fact, 61% of marketers say growing SEO and organic presence on their websites is their top inbound marketing priority. This means that many of your competitors are likely already taking steps to establish high search results page rankings. Ranking high in organic search is a great way to stand out from your competitors.
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2. You Can Do SEO on a Budget
One of the best advantages of SEO for home service companies is that it can be relatively inexpensive to implement. Sure, you can hire a specialist or introduce an SEO-oriented role within your company, but to start, you can learn the basics and implement them yourself.
Google’s organic rankings are entirely based on what the search engine determines to be the best results for any given query. Once you create a page the algorithm deems worthy of directing its users to, it will keep attracting traffic to your site for months (or even years). Besides the cost of hiring an SEO specialist , purchasing a few subscriptions, or spending your time, the actual implementation costs nothing.
While SEO results take time, a high-quality strategy eventually delivers impressive ROI. You can speed up the progress of your campaign by hiring GoMarketing, one of the best SEO companies for home service contractors . We’re here to help you manage your home services digital marketing efforts, so you can focus on running your business.
3. SEO Increases Organic Discovery and Drives Quality Traffic
Did you know that 53.3% of all web traffic comes from organic search , and more than 60% of marketers state that their highest quality leads come from SEO?
Why is that? As they are already looking for what you have to offer, organic visibility drives high-quality traffic to your website without even attempting to entice or persuade the visitor. SEO for home service companies helps direct the proper attention to your site to improve ROI. It also helps reduce your spending on PPC ads, saving you money in the long run.
4. Increase Brand Awareness
If you think SEO has nothing to do with branding, it’s time to review that idea! Even though we mainly use search engine optimization to generate organic traffic, SEO and brand awareness can go together. Google’s first page promotes a gain in visibility, authority, and engagement for your brand, increasing its recognition in the market. Depending on your company’s objectives, this can be worth much more than clicks.
GoMarketing can create a long-term, sustainable lead generation engine for your company by:
- Generating more website traffic
- Improving keyword rankings on search engines
- Filling your sales funnel with high-quality leads
What’s Included in SEO Services?
Regarding our SEO for home service companies, we don’t hold anything back from you. We’ll walk through our proven four-step process that can put your business at the top of Google’s local search rankings. We will detail what each of these areas consists of and why they are essential when it comes to SEO for home service companies.
1. SEO Audit of Your Website and Digital Footprint
Before making any action plan, we first benchmark your website and take baseline measurements of rankings, traffic, visitors, and other key metrics that are useful to us and, most importantly, to you. We can then establish appropriate goals and formulate a home services SEO strategy to catapult you to the top of the SERPs.
2. Site Code and Structure
It involves reviewing technical elements like your site speed, security, and the code on the back end of your website. We’ll also check your site structure and user experience to ensure it is logical and easy to use.
On-site SEO involves optimizing your website pages to rank higher on search engines. It includes publishing relevant, high-quality content and optimizing your headlines, HTML tags, and images.
These efforts include obtaining backlinks from other relevant and authoritative websites, generating five-star reviews on Google My Business and other places, and building more mentions of your company’s name, address, and phone number around the web. These efforts will help determine your ranking just as your content does.
We’ll regularly analyze the campaign data to see where we have met our goals, exceeded our goals, improved, and where we need to focus more attention. We can then continue on the same path or make the necessary adjustments to create a successful SEO strategy for your home services company.
How Can SEO Help Grow My Home Service Company?
As a home services provider, you probably serve a specific area or have particular service areas. You want clients within that area, and potential clients want a service provider in their local area.
No one wants to wait three hours for a service provider to drive to them for an emergency repair. They want someone in their town. Local SEO allows people in your service area to find you as they search for service providers and use location indicators, such as: “ water heater repair near me, ” “ roof repair Los Angeles, ” etc.
Focusing your efforts on home services SEO will help grow your home service company by:
- Boosting Online Visibility – By utilizing local SEO solutions, you’re giving yourself the chance to rank high in search engine results.
- Increasing Local Sales – SEO for home service companies helps local customers find your business, increasing sales.
- Outranking Your Competitors – By utilizing SEO for online marketing, you can stand out from your rivals and make customers choose you.
- SEO Builds Trust and Credibility – It’s impossible to build trust and credibility overnight – just like in real life. From using targeted keywords, adding links, and crafting quality shareable content, SEO helps build credibility and trust in multiple ways.
Get Results and Increase Your Revenue!
According to Yahoo Finance, only 63% of small businesses invest in SEO. By implementing a proper SEO strategy of your own, you can keep up with and, ideally, move ahead of your rivals to stay competitive within your industry.
GoMarketing can help you generate higher keyword rankings, more website traffic, and make your phone ring. Our SEO experts have extensive experience helping home service companies across the United States maximize their search engine real estate using industry-leading home service SEO strategies.