All the valid metrics out there support the dominance of SEO over PPC for business in the long run.
Let’s face it, most companies like ours can provide PPC or SEO services to Clients and be profitable. It comes down to servicing the Clients best. We believe SEO allows a company to build a ‘Brick and Mortar’ online overtime that becomes immensely profitable. SEO placement goes across ALL search engines and other online presences, while PPC will only populate that Search Engine and its affiliates that you are paying.
SEO is 100% of the time up and live on 100% of the search engines. PPC is up only as long as your daily budget holds up AND is only on part of the internet.
SEO: Full Time, ALL of the internet.
PPC: Part Time, PART of the internet.
90% of the time SEO is the way to go and that is what we recommend to our Clients. As mentioned earlier, if time is of the essence, SEO can still deliver, but it may pay to provide PPC to that Client as well.