Pay per click advertising (PPC) is a search engine marketing technique that requires you to pay a fee every time someone clicks to your website from an ad you’ve placed in a search engine’s results. Simply stated, you will “bid” a price per click to be in a specific position of the search rankings for a particular search keyword or keyword phrase. The more you agree to pay per click (or bid) for a specific keyword, the higher your site will rank in the paid search results. The paid search results are usually marked as advertisements or “Sponsored Links” and appear above or beside the search engine’s organic listings.

The #1 position on a search phrase requires a bid higher per click cost, whereas the lower positions require only a bid of a few cents. Your available budget and willingness to bid will dramatically impact your website’s search engine ranking position when the search engine displays search keyword or keyword phrase results. Although your website name or URL will be displayed in the search results at your bid for position, you are not charged the pay-per-click “bid” until a searcher actually clicks on your website URL. Over the long term, organic search engine optimization (SEO) is much more cost effective. Each click on an SEO program has no impact on your budget or credit card. Your ads will appear on 100% of the search engines 100% of the time! To read about Search Engine Optimization click here.