Become the Go-To Resource in Location Via Content Marketing. Part One
If you're a small Mom and Pop-type business in your city competing with a big chain or nationwide service provider, content marketing can help you…
Google Places and Your Business’ Online Success, Part 2: Optimizing Your Places Listing
You've undoubtedly seen Google Places at work already. Let's say you've recently looked for a florist in Womelsdorf, Pennsylvania and so you typed in the…
Google Places and Your Business’ Online Success. Part 1
Have you "claimed" your Google Places listing yet? If not, you're missing out on a terrific free marketing tool, one that can help your business'…
“Wasting” Your Budget on SEO
Has this ever happened to you? You decide to try some of this "SEO stuff" to see if you can get more visitors to your…
“Reports of My Death Have Been Greatly Exaggerated” — E-mail Marketing
A recent story on CNN.com reported that the Nielsen Company has found that, as of May 2010, people who use mobile phones spent "more time…
How to Rank High on Google Places
We talked in our last post about how getting one of the top seven listings in a Google Places page can be a great way…
How Google Places Can Get Local Businesses Placed at the Top
If you're a small- or medium-sized business and you're not using all the tools at your disposal to help local and regional customers find you,…
The State of B2B Social Media Marketing
If you're in the business-to-business (B2B) arena, are you using social media. And, if you are, how well are you using it?Well, according to a…
How to Determine Your Unique Selling Proposition
We talk a lot here about differentiating your company from your competitors (and being sure you let your website visitors know what that difference is).But…
How to Make Your Business’ Facebook Page More Appealing
Now that you've created a Facebook page for your business, it's time to make the page more appealing to potential visitors -- those people who…
Create a Facebook Page for Your Business
We talk a lot here about using Facebook as another tool in your online marketing arsenal. Here are more specifics about how the social media…
How Mobile Marketing Can Get You New Customers FAST!
More than five billion people now own mobile phones and about 45 percent of them are smartphones. Have you started marketing to your current and…
