March 8, 2011
Google Analytics Logo

A Short Primer on Google Analytics

So you have this terrific new website and you’re curious how it’s doing regarding attracting visitors. Your SEO firm will give you the skinny, of course, […]
March 8, 2011
Google Logo

What Google’s New Algorithm Means for Your Website’s Content

Google in late February made a huge change to its algorithm, a change it made in order to put the kibosh on low-quality content sites that […]
March 8, 2011

Nine Reasons to Add Video Marketing to Your Marketing Mix

Have you harnessed the power of video marketing to market your business? No? Well, if you’re still on the fence, here are nine reasons why you […]
March 8, 2011

Four Terrific Article Marketing Tips

We haven’t talked about article marketing in awhile and that’s a shame, because article marketing with keyword-rich articles really is a terrific way to get free […]
March 8, 2011

Become the Go-To Resource in Location Via Content Marketing. Part Two

We discussed in our last post how blogging and e-mail marketing with newsletters can help a small business “beat” the large and national chains that compete […]
March 8, 2011

Become the Go-To Resource in Location Via Content Marketing. Part One

If you’re a small Mom and Pop-type business in your city competing with a big chain or nationwide service provider, content marketing can help you become […]
March 8, 2011

Google Places and Your Business’ Online Success, Part 2: Optimizing Your Places Listing

You’ve undoubtedly seen Google Places at work already. Let’s say you’ve recently looked for a florist in Womelsdorf, Pennsylvania and so you typed in the search […]
March 8, 2011

Google Places and Your Business’ Online Success. Part 1

Have you “claimed” your Google Places listing yet? If not, you’re missing out on a terrific free marketing tool, one that can help your business’ appear […]
March 8, 2011

“Wasting” Your Budget on SEO

Has this ever happened to you? You decide to try some of this “SEO stuff” to see if you can get more visitors to your website. […]
March 8, 2011

“Reports of My Death Have Been Greatly Exaggerated” — E-mail Marketing

A recent story on reported that the Nielsen Company has found that, as of May 2010, people who use mobile phones spent “more time reading […]
February 8, 2011

How to Rank High on Google Places

We talked in our last post about how getting one of the top seven listings in a Google Places page can be a great way to […]
February 8, 2011
Google Places help Local Businesses

How Google Places Can Get Local Businesses Placed at the Top

If you’re a small- or medium-sized business and you’re not using all the tools at your disposal to help local and regional customers find you, you’re […]
February 8, 2011

The State of B2B Social Media Marketing

If you’re in the business-to-business (B2B) arena, are you using social media. And, if you are, how well are you using it? Well, according to a […]
February 8, 2011
Determine Your Unique Selling Proposition

How to Determine Your Unique Selling Proposition

We talk a lot here about differentiating your company from your competitors (and being sure you let your website visitors know what that difference is). But […]
February 8, 2011
Facebook Logo

How to Make Your Business’ Facebook Page More Appealing

Now that you’ve created a Facebook page for your business, it’s time to make the page more appealing to potential visitors — those people who are […]
February 8, 2011
Using Facebook for your Business

Create a Facebook Page for Your Business

We talk a lot here about using Facebook as another tool in your online marketing arsenal. Here are more specifics about how the social media site […]
February 8, 2011
Get New Customers with Mobile Marketing

How Mobile Marketing Can Get You New Customers FAST!

More than five billion people now own mobile phones and about 45 percent of them are smartphones. Have you started marketing to your current and potential […]
February 8, 2011
Mobile Friendly Websites

Is Your Website Mobile Friendly?

If you haven’t already, take your smartphone and access your business website. How does it look? If you cringe, it’s time for a bit of tweaking. […]
February 8, 2011
Online Marketing Trends - Part 2

Early 2011 Online Marketing Trends. Part 2

We discussed in our previous post a handful of online marketing trends we believe will grow in early 2011. Here are some more Content will grow […]
February 8, 2011
Online Marketing Trends - Part 1

Early 2011 Online Marketing Trends. Part One

It’s still early in 2011. What are the online marketing trends for the beginning of this year? We believe social media marketing will grow from the […]