Social media such as blogs, free article directories and e-mail autoresponders, truly have made it much easier for a small business person to market his or her company inexpensively and easily. Many social media marketing tasks, in fact, cost nothing but time.
Here’s a short primer on how to market your business using e-mail, blogging and article writing:
1) Build an e-mail list. Sending e-mails to current, past and potential customers is a great way to keep your service/product at the top of their in-basket. You can use an e-mail marketing software program such as Aweber to send e-mails to your list.
Getting the list of e-mail addresses is the “hard” part, yet really is quite simple: Add an e-mail sign-up form to your company’s website. Offer them something in return, such as a 10 percent discount on their next purchase, a free report, etc.
Building such a list and then regularly e-mailing its members with news, special offers, etc. means you’ll create great customer loyalty in new and current buyers.
2) Start a blog and distribute articles to free distribution sites. Blogging and article writing are superb — and extremely cheap — ways to get tons of exposure about your products and/or services. Blog posts and articles will help search engines find you, thereby generating more traffic — and customers — to your site.
Provide information of use to your readers and you’ll soon find you’ve built a close relationship with them, helping them come to trust you and your products/services. You’ll become the “go to” expert in their minds.
Do some research for relevant keywords, place those keywords in your articles/blog posts, and you’ll help the search engine spiders find your posts and articles all the quicker. Your resource box (in the articles) and your links to your website (on your blog) will then help your readers arrive your site. More traffic, means more purchases.
As mentioned above, using this type of small business marketing can cost you nothing but time. However, your time probably is taken up with the tasks of running your business.
GoiMarketing.com can design and instigate an efficient and affordable e-mail marketing and writing/blogging campaign for you. Contact us today to learn more!