How to Optimize Your Blog

How to Optimize Your Blog

Let’s say you’ve decided to start blogging in order to bring more traffic to your business website.

Let’s also say you’re interested in learning how you can optimize the blog itself.

That’s right, you should aim to get some SEO “juice” from your blog, all on its own.

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Here are some tips on how to do so

1) Use keywords and use them naturally in your posts. Doing so helps the search engine crawlers “understand” what your blog is about. Be sure your sentences flow naturally. Stay away from stuffing in too many keywords; your readers hate too many keywords just as much — or possibly more — than spiders. After all, you want to grow your readership, don’t you? Write naturally so that your blog is readable!

2) Place your keywords in your blog posts’ titles. This does two things: Not only will your human readers know what your post is “about,” so will the search engine crawlers. The more interesting you can make the title to your human readers, the better. However, if you must choose between interesting and keywords, go with the keywords.

3) Don’t forget to make your post’s title “permanent.” That is, make your title into a permalink or URL for your blog post. This helps the search crawlers decide how to index your post and rank its content.

Some other tips to help your blog bring you great SEO juice:
 In the beginning, try to blog five times a week. If that’s impossible, blog no less than twice a week.
 After a month, if you’ve been blogging five days a week, you can decrease it to two or three times a week. If you’ve been blogging for once or twice a week, keep doing so.
 Be sure to link to other posts within blog. If at all possible, use a keyword phrase applicable to the other post. For example, let’s say you’re a plumber and a previous post talked about “DIY toilet repair.” If you’re writing about other do it yourself tasks homeowners may try with their pipes in a subsequent post, use the keyword phrase “DIY toilet repair” in that post and link it to the post titled “DIY toilet repair.” (Don’t worry about always doing this when you link to another post, though, because it can be a bit difficult to do. But referencing other posts and linking to them can help your SEO.)
 Comment on others’ blogs. Most allow a link to your site or blog at the end of your comments. Write an interesting post and you’ll find that readers of those blogs will visit yours.
 Speaking of other blogs, offer to write a guest post on one or more of your favorite blogs. You probably won’t get paid for the work, but you will get more traffic from that blog to yours.
 Don’t be afraid to post videos and pictures in your blog. Videos often are viewed more than content is read, and people tend to retain the information within them better than when they read.

Finally, let set up a great blog for your business. We can set it up so that all you need to do is start writing, or we can put together a blogging schedule and topics and write the posts for you. Or we can put together a blogging plan for you that you write — the choice is yours. Contact us today!

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