How to Make Your Business’ Facebook Page More Appealing

  • November 8, 2010
  • Blog

Now that you’ve created a Facebook page for your business (link to previous post?), it’s time to make the page more appealing to potential visitors — those people who are interested in purchasing your product or service. A Page is similar to a personal profile, but it’s made to promote a business.

You can get “fans” or “friends” of your business’ Facebook page when visitors click the “like” button.

But what’s really terrific about Facebook pages for business is that these pages can get indexed by search engines, same as websites, blogs, etc. And, the more people you have who have “liked” your page, the more the search engine crawlers like your page, allowing it go even higher in search engine results.

How do you get more people to “like” your business’ Facebook page? By making it something they’ll want to visit again and again — by making it more interesting.

There are several Facebook applications that can help you create an engaging, attractive page for your business.

Possibly the one you’ll want to download first is Static FBML (Facebook Markup Language). This lets you customize the content and tabs of your page. Use this application, for example, to set your Facebook page as the default page visitors to your business’ Facebook account will see when they visit (instead of the default account “wall” they normally land on when they go to your account).

Install Twitter and  RSS Feed Reader applications (as mentioned in our previous post). Connect the Feed Reader to your blog so that your Facebook page will show visitors when you’ve created a new post.

You may want to try Fan Apps, which helps you run giveaways, polls, promotions and sweepstakes on your page. You can even offer coupons with this app.

Have an upcoming event you want to promote? Download Eventbrite. It can even handle the ticket sales.

Change the look of your business Facebook page by using the FBML app to pull logos and other graphics from your website to your Facebook page. This helps brand your page to your business.

Engage in conversations with your fans and followers. Selling today is all about creating relationships and the more you connect with people online the more your business will grow.

Give a call if you’re interested in learning more about how creating a Facebook page for your business can bring you more business. We look forward to hearing from you!


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