Congratulations on building a $1M business in the ever-competitive plumbing or HVAC industry. Now, what next? As a visionary, your next objective is expanding your enterprise into a multi-million-dollar empire.
Well, it is easier said than done.
But thankfully, GoMarketing professionals have gone the extra mile to uncover the secrets the industry’s big players leverage to achieve colossal growth. Read on to learn these tricks.
Adopt a Growth Mindset
It is impossible to turn your vision into reality without a growth mindset. Without specific goals, you serve the same clients year in and year out, entrapping yourself in a cycle that places your business in the status quo- making you a living, but not the best.
With a growth mindset, you believe you can take your HVAC business to new heights through hard work and dedication. However, the road is not all smooth. But you do not give up when you come across obstacles. You believe that challenges and failures are opportunities to learn and are ready to do everything possible to grow your HVAC or plumbing business from $1M to the multi-million mark.
Having developed a growth mindset, it is critical to orient your day to day activities towards your growth goals.
But precisely what should you do to hit the multi-million-dollar mark?
Read on to learn the growth secrets the big boys in the HVAC and plumbing industries have hidden from the public eye for so long.
Excel in a Particular Trade
You cannot afford to be a jack of all trades when trying to scale up your business. You want to be a master of one, offering impeccable services that will get specific customers flowing into your plumbing or HVAC shop.
It starts with understanding that you cannot meet every customer’s needs. Then concentrate your resources towards helping customers with a certain problem.
Find a unique problem in the plumbing and HVAC industries and specific methods you can leverage to offer a unique solution. That should be your unique selling point(USP). A strength that sets you apart from your competitors.
Understand what your potential customers desire in plumbing and HVAC services.
Are they looking for quality or the lowest price possible?
Are they relatively skilled homeowners who can conduct basic repairs but require professional help for complex installations, maintenance, or repairs? Or are they less experienced homeowners who will need you for every little repair?
But how do you communicate your USP to your prospects? Look no further than an intuitive, navigable, and attractive website and social media channels. But do not be carried away with selling your services that you forget your prospects also need relevant and helpful information. You want to sell your services while distinguishing yourself as a thought leader by offering relevant, engaging, and useful content through blogs and social media posts.
Get Digital Marketing Right
A huge number of shoppers now look for services and products online. The criticality of digital marketing comes in here. You want to capture these prospects actively looking for HVAC or plumbing services/products like your online. Or else, you lose them to your competitors marketing their services better online.
First, understand that your website creates the first impression of your business. Create a neat, user-friendly website that speaks your brand. Today, shoppers are more reliant on their phones than ever. So, ensure your website is optimized for mobile.
Another critical part of your online marketing strategy for plumbing or HVAC is building a sales funnel. The path that defines a customer’s journey, right from being unfamiliar with your business to being loyal customers more than willing to drive more clients to your doors.
Understand each part of their journey and apply powerful online marketing techniques that will get them to take the next step.
Leverage search engine optimization(SEO) best practices like keyword research, content marketing, link building, local SEO, and others to rank favorably and increase your visibility on Google. And harness the power of Google ads to capture qualified leads looking for and ready to hire your services. But only pay-per-click best practices such as compelling copies, as well as effective bid and keyword management, can get you the results you desire.
Also, check what your competitors are doing. Look to offer better content, create better ads and social media marketing strategy than them.
At GoMarketing, we understand that digital marketing can be tricky for most plumbing and HVAC business owners. We can help drive more traffic into your business and convert more leads into paying customers with our digital marketing services tailored to HVAC and plumbing clients. We offload the marketing burden off your shoulders, giving you more time and energy to focus on what’s more important for your business.
Give us a call today at 805-413-7893 to initiate a personalized conversation around your business needs with a tailored marketing plan of plumber digital marketing and HVAC digital marketing services.
Create a Referral and Review System
Build trust and confidence in your services and drive more customers and revenue into your business using referral and review programs.
It does not hurt to request satisfied customers to recommend your business to their friends and family. Or even leave a review on quality sites like Yelp and Angie’s List.
Do not forget to ask for reviews you can post on your website and social media pages. Sending a personalized email asking for a review a month after service/product delivery can do the trick.
Another way to level up customer referral is by creating a mutual referral partnership with a local company offering similar but different services.
So, if you cannot help a certain customer with a particular HVAC/plumbing, you refer them to an agency trying to build that side of their services. In return, the company sends customers to you.
Another trick is partnering with real estate agents with easy access to customers you could be looking for. And engaging equipment manufacturer in a conversation about listing your business as a certified equipment service provider. The training and documentation involved in this process are undoubtedly worth the cost.
But it is your responsibility to make your services worth the referrals and recommendations. Look to improve customer services year after year.
Whereas service quality can get you more business, personal relationships go a long way into helping you build a formidable empire. Therefore, we cannot emphasize enough the need to treat your customers like royalties.
A Customer Retention Program Will Keep Them Returning
This far, you know how to keep more customers coming to your doors, but how do you retain them?
A quick answer to this question would be continually offering top-notch services. But a working customer retention strategy is sure to give you an edge in the fiercely competitive plumbing/HVAC industry.
Never take your customers for granted. Remember, they have plenty of options to consider, and you do not want to lose them to your competitors.
Always thank a client for their purchase and remind them why you will always be their top choice. An easy way of doing this is by adding your customers to your email list (it should be optional) and updating them on future product/service releases, offers, and other relevant content.
Another way to retain clients is by asking them what they want and delivering exactly that. Leverage customer satisfaction surveys to learn what clients enjoy about your services, areas that need improvement, and HVAC or plumbing services and products that would make their life easier.
Reward purchase behavior to increase a client’s loyalty. This points to the importance of a well-integrated loyalty program. Rewards to consider include coupons, advance savings on new products, free merchandise, or even gifts for each referral.
Invest in Automation
You do not want to appear busy handling all your business operations manually, while in real sense, you are wasting an incredible amount of time and money that you could spend on more profitable activities.
Note that HVAC and plumbing niches are continually evolving, and failing to pick up the pace is a sure way to lag behind the competition. Scale up your business with automation.
If you are losing money from poor inventory management, thanks to stock tracking and automated monitoring, you can digitize your stock control and seal the gaps.
Suppose you are losing too much time performing administrative duties to the extent of missing, overlooking, or incorrectly communicating jobs. In that case, it makes sense to sort that out with scheduling automation to prevent further income loss.
Other automatable areas in HVAC and plumbing businesses include technician training and development, money management, vehicle maintenance management, intra-team communication, and marketing.
Systemize your business at your own pace, but avoid staying behind the trend. Still, do not automate so much that you lose touch with personal relationships.
A savvy business owner recognizes the importance of performance evaluation. Be eager to know how your growth efforts are progressing. Only then can you make profitable adjustments that will propel your $1M business to the multi-million empire you desire.
Track everything, from sales conversions, repeat customers, callback time, to job completion time. From there, get creative with ways to optimize your performance metrics to save more time and increase revenues.
Partner with GoMarketing for Rapid Growth
There you have them, the secrets to scale up your HVAC or plumbing business from $1M to $10M and above. It all boils down to being the best in your operation areas and practice niche.
It is in your best interest to partner with professionals committed to your growth, caring about your business as you do. GoMarketing digital marketing agency can help with top-notch digital marketing strategies geared to driving leads to your company and nurturing them into paying and loyal customers. Reach us via 805-413-7893 or message us online to learn more about our services or schedule a free consultation with our experts.