How to Create a List for an E-mail Marketing Campaign

Our last post detailed how more and more people use the news of specials and sales they receive in e-mail messages. This post will show you how to create a list to e-mail your messages to.

Naturally, you’ll want to try to get the e-mail addresses of everyone who comes into your store or place of business. Offer visitors a small, inexpensive gift (a five percent discount on their current purchase, for example) if they give you their e-mail address.

Most businesses will find that they get most e-mail addresses from customers or potential customers from their company’s website.

To do so, you’ll want to place a form on your website where people can type in their e-mail address. It’s often wise to offer them something free — an incentive — for doing so. You can offer visitors a free report, a free gift, or even that five percent discount mentioned above.

Many services businesses are successful at getting e-mail addresses by offering their website’s visitors a free report. Plumbers, for example, can offer a short, five-to-10 page report on easy fixes to run-of-the-mill plumbing problems such as a leaky toilet, etc. Painters can offer a report on painting tips. Dentists can offer a report on the latest in veneers.

The ideas really are endless.

You’ll need to sign up for an auto-responder (such as AWeber, Constant Contact or any of the many auto-responder services available online today) so that you will be able to “capture” the e-mails and create your list. (Your auto-responder also will be able to send your free report immediately to anyone who signs up for it. Sending it right away is critical.)

Obviously, the more people you get to visit your site, the better chance you’ll have of getting their e-mail address. Social media marketing (Twitter, Facebook, etc.), article marketing, forum posting, blogging and commenting on other blogs all are ways you can help people visit your site. You’ll also want to be sure your site itself is optimized, of course!

Even if you have just a handful of subscribers (just 25, for example), start sending e-mail messages. You should aim to send your list something at least once a month. At minimum, send something every three months. This can be in the form of a newsletter that offers tips or links to news articles your target audience will find of interest.

Obviously, if you have sales or specials to promote, send them as necessary.

Let GoiMarketing.com create a great e-mail campaign for you. We can set up an auto-responder, write a free report you’ll offer your site visitors and can even write the e-mail newsletters you’ll send out. We look forward to serving you.