If you’re in the real estate business and you’re not using social media to sell and acquire listings, you’re missing out on an incredible way to gain new clients and make sales.
Here are some tips for those who work in real estate on how to get the most out of social media marketing:
Join Facebook. If you already have a personal Facebook page you should switch a bit to a more professional (instead of personal) tone in your postings, yet don’t be afraid of reaching out to old friends, former colleagues, people in other industries — you never know when a new Facebook “friend” might become a new client.
You also should consider joining Facebook groups pertinent to your geographic area as well as those about real estate. Naturally, you should post new listings on your account, as well.
This goes for LinkedIn and Twitter, as well. Create accounts at both free sites (LinkedIn is similar to Facebook but is definitely aimed at individuals’ professional endeavors). Ask former and current clients who are LinkedIn members to write you what the site calls “recommendations.”
As for Twitter, when you create an account, be sure to provide a link in your “tweets” to your listings. Mention when a home is sold, when you’re holding an open house, etc.
In fact, you might think about creating a Twitter account for each of your listings. That’s right — let your homes tweet! Every Twitter account lets the holder link to a website; your listings’ Twitter accounts should link to their webpage. Let the house tweet about its amenities, about the neighborhood, about happenings and activities nearby.
LinkedIn, Twitter and Facebook all provide users with free accounts. Using these social media tools costs you nothing but your time.
If, however, you feel that your time could be better spent elsewhere, hire GoiMarketing.com to set up accounts for you at these sites. We also can post at your accounts for you, as well. Our company specializes in serving the real estate community, so we know your needs and goals exceptionally well.
We look forward to helping you grow you business with social media marketing.