How an E-Book Can Help Build Your Business

How an E-Book Can Help Build Your Business

We’re sure you’ve heard of — or even purchased — an e-book. Literally thousands of e-books have been published since the advent of the Internet and their popularity continues to rise.

The most popular e-books are of the “how to” genre: how to start an online business, how to train your dog, how to plant a vegetable garden, how to invest, how to land the man of your dreams, etc.

Most e-books are sold for anywhere from $5 to $75 or so, but most range from $20-$40.

But did you know that writing a short e-book and offering it for free from your website is a terrific way to earn new customers?

“What!?” you may be asking. “Me? Write a book? I’m no author. I’m no expert!”

We beg to differ. Whether you’re a real estate agent, an attorney, a hair salon owner, an electrician, a virtual assistant, the owner of a restaurant, or whatever, you have considerable experience in your niche. Write your knowledge in a short (five-10 pages) e-book or report) and you can use it to market your products and services.

People love getting things for free. If they’ve found your website by doing a keyword search for the types of services and products you offer (you did optimize it, didn’t you?), then it’s obvious they are interested in what you have to say.

Writing an e-book brands you — and therefore your company — as an expert in your field. People trust you; they go to you for answers. They, sooner or later (and it’s often much sooner than you think) buy from you.

If you really feel you don’t have the talent, or the desire, to put hands to keyboard, our GoMarketing,com staff can write a short e-book for you. We’ll brainstorm topic ideas with you and, of course, give you final editorial say regarding the book’s content. We’ll ghostwrite the book for you. Your name will appear as author and you will retain all rights; the book will be yours to do with as you wish.

Have ideas? Give us a call today!

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