Have you ever heard of campaigns generating traffic and bringing you new customers by advertisements on the World Wide Web?
What is Google Adwords?
Easily said you can create a campaign on Google Adwords so your website will show up on top, if somebody is searching on Google for the keywords that you were providing.
User are searching on Google and depending on your keywords, Google will display your Ad. So use your keywords wisely. As an example, if you are selling Jeans for Women, you don’t want to show your ad when somebody is searching for Clothes in general. You want your Ad to show up whenever it might be possible, that the person will also complete an Action on your website, such as buying clothes, searching for your contact details or maybe adding him or herself to your mailing list.
The page, that Google will direct people to is called Landingpage. For this we have to make sure that the design catches the eye.
What about conversions?
The reason why you are using AdWords is called conversion. What do you want people to do when they are landing on your website? Buying something?
On Google Adwords you are paying per click. So if somebody clicks on your Ad and is forwarded to your website, you will have to pay. Nice, right?