Four Things to Require of Your SEO Company

When you engage an SEO company to create, revamp and/or optimize a website for you, be sure to ask them for the following services:

Make sure your SEO company submits your site to the three major search engines: Google, Bing/MSN and Yahoo! The company needn’t — in fact, shouldn’t — submit your site to the hundreds of search engines that exist on the Web. Most people only search using the three major search engines and so paying for submission to hundreds is a waste of your money. Be sure your SEO company doesn’t submit your site to more than about 30 search engines. Require that the company send you the list of search engines to which it submitted your site.

2) Ask to be told when your site is indexed by the search engines. Understand that this could take up to three to four months (although a site — rarely — can be indexed within just a few days).

3) Require that the SEO company provide you with a monthly report regarding anything they’ve done to or for your site. This report should include a listing of any on-site SEO performed (more on this in a moment), as well as a list of search engines and web directories to which your site has been submitted. You also should ask for a progress report (monthly) on how your site’s rankings are faring/improving.

4) Finally, and most importantly, your SEO company should create a site or revamp your current one to ensure it’s friendly to the search engines. On-site SEO tasks can and should include: writing informative, engaging keyword optimized content; creating relevant title and meta tags; and peppering each page with relevant html code.

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