It’s that time of year again. Yep, you guessed it. Trend forecasting season is upon us!
As digital trends evolve, marketers must stay aware of the changes to quickly adapt to emerging technologies that help develop business, generate leads, improve relationships with existing customers, and gain a competitive advantage.
Are you keeping pace with the latest digital marketing trends to put your brand ahead of the competition? The future trends you used to guide your digital marketing strategy may now be outdated. So, where is digital marketing heading in 2023? Here’s where you should be focusing your marketing efforts in 2023.
Table of Contents
- 1. Youth Centric Marketing Campaigns
- 2. Focus On Customer Experience and Add Value By Being Human
Youth Centric Marketing Campaigns
Despite not being at their peak purchase power, the amounts spent by youth are higher than the other age groups. If a product assures them of its worth and offers a great experience, chances are that the millennials will buy it.
Interactive content that resonates with the audience’s mindset, problems, causes, and aspirations will likely foster a brand community and boost sales. Another and probably the most crucial factor about this age group is that almost all of them are tech-savvy. Hence, they are at ease with the changing technological scenario, and most of them own gadgets
Here are some of the ways through which modern marketing experts are connecting with the youth.
» Content is King
To market to Generation Z, creating eye-catching visual content is essential. Make it a point to always use bite-sized content, whether it’s in text, video, or image form. The quicker you can get your message across, the better.
Also, optimize your content for mobile viewing and interactions. Keep in mind that a massive percentage of Gen Z prefer using their smartphones over tablets, laptops, and desktops. Skip the lengthy, unnecessary introductions in your blog posts and videos and get straight to the point. Remember, you have less than ten seconds to convince the youth that your content is worth paying attention to!
Also Read: How to Write SEO-Friendly Blog Content
» User-Generated Video Dominates Social Media
One of social media’s top video marketing trends is user-generated content (UGC).
User-generated content involves real users of your product or service talking about it and its positive effects on their lives. Such videos can be, for example, a testimonial or a review of your product in its natural habitat. User-generated video content feels authentic to consumers, which helps it stand out through the seemingly endless digital noise.
A Stackla study found that consumers are 2.4 times more likely to find UGC more convincing than branded content, so keep this in mind when crafting your 2023 strategies. As more social platforms integrate new video features and focus on video-first algorithms, video marketing will become even more critical throughout 2023.
» Audiences Will Use a Variety of Platforms
Speaking of social platforms, channel diversification is one of the top video marketing trends to keep an eye on in 2023. Since users are scattered across the new social landscape, you should diversify your platform mix to reach audiences everywhere they gather.
Each media platform has a unique audience and targeting advantages, so focusing on several will be vital to growing and retaining your entire audience.
» Influencers Lead The Way
Influencer marketing is highly effective when marketing to Generation Z. The digitally-savvy generation relates more to influencers than traditional celebrities. Influencers know what their audience likes and share their expertise to help them decide what to buy. They can help significantly spread your message and increase sales in their target demographic.
Partner with influencers in your niche who support causes that align with your brand, products or services, and social interests.
» Social Media Shopping
The advent of social media has revolutionized how businesses interact with their audience and provided a medium for them to sell their goods and services. Integrating social media and e-commerce has opened doors for an online marketplace for customers from all levels of society to buy products and services that match their expectations.
Social media shopping is a popular social media trend that transcends various industries. Moreover, it is an effective way to make your products available to your customers while they interact and engage with them.
Focus On Customer Experience and Add Value By Being Human
» Amplify Beliefs and Values
Millennials and Generation Z are attuned to today’s political, environmental, and socio-economic issues. They greatly care about and act on these problems online and in real life and support brands that do so too. When spending money, the youth today prefer to take their business to socially responsible brands.
To market to the younger generation, communicate your core values and share how you contribute to improving society. You can further increase your chances of success by connecting your brand, services, and marketing to the causes you support.
» Authentic, Humanized Branded Content
Given recent happenings worldwide, almost everyone is seeking light relief in their everyday lives—including how they align with brands.
Creating digital content that offers an authentic, humanlike personality complete with honesty, humor, vulnerability, and everything else we seek in our personal relationships is an excellent way to build brand loyalty in 2023. An effective way to create these bonds is by featuring mascots or characters throughout your digital marketing, whether we’re speaking of video, email, or app designs.
Of course, these personas must feel authentic and relevant to your brand. A fun and friendly face your target market can relate to is a great way to create loyalty through digital marketing.
Ultimate Guide To Home Services Marketing In 2023
» Consumers Will Demand Seamless Omnichannel Experiences
Home service consumers will demand seamless omnichannel experiences across their entire journey. To earn their trust, you’ll need to ensure they feel understood and valued every step of the way.
A staggering 83% of customers say they require a positive experience to stay loyal to a brand. If you fail to provide seamless consumer experiences, the stakes are high, as up to 82% of consumers would switch providers due to a bad experience.
Home services companies must embrace personalization across all channels to triumph over the competition in 2023. Focus on providing a seamless experience as prospective clients transition from online research to phone calls to in-person interactions.
» Online Reviews Are Critical
Did you know that 86% of people are willing to pay more for services from a company with higher ratings and reviews?
Sure, a trusted friend’s advice remains the most trusted source for choosing a service provider. However, the rise of review sites makes it more essential than ever for businesses to pay close attention to their online reputation. Positive reviews significantly increase your legitimacy and trust from potential customers shopping for a vendor.
Happy customers are an invaluable asset to utilize, especially when competing with other local home repair contractors. Reviews on sites like Yelp, Google, Facebook, and others can be a blessing and a curse, so managing your customer reviews and comments is vital.
» Email Marketing Remains A Powerful Tool
Why consider email marketing for your plumber digital marketing strategy when you can dance on TikTok and go viral?
Hold your jig: Email marketing remains a crucial marketing channel in 2023. However, like all channels, the best practices change often. Let’s look at the four most important 2023 email marketing trends, plus how you can implement them starting right now.
- Use Personalization – The fact is, personalization works! Use personalization in your email to drive open rate and engagement. This could be as simple as including the recipient’s first name in the subject line or contacting them on their birthday.
- Use Interactive Content – What’s the goal of email marketing? To get conversions, right? Consumers want interactive emails. Almost 60% of people report engaging with interactive email content.
- Use Artificial Intelligence – AI allows you to utilize advanced computer science techniques to get insights from big data and customers, helping you write email copy, clean up lists, optimize send times, and send automated newsletters.
- Look at Examples From Your Industry – Are you trying to set up a great email campaign as part of your HVAC digital marketing strategy for 2023? Look at successful ones that get replies within your industry!
Adjusting to the digital marketing trends for 2023 is essential for any business trying to remain relevant. However, balancing between trends is vital because once a trend becomes widespread, it frequently deviates its direction or disappears from the market entirely because of oversaturation.
When planning your digital marketing campaigns for 2023, remember to ask yourself: Will your content remain valuable if the current trends change? What will happen to my marketing should that happen?
» Take Your Homes Services Business To The Next Level With Our Marketing Services
Digital marketing for home services can make a big difference for your business. Our online marketing strategies at GoMarketing are ideal for home service contractors wishing to reach their target audience through search engines and social media.
Also Read: SEO Solutions for Home Services Companies
No matter the size of your business, you will benefit from our effective digital marketing solutions. At GoMarketing, we are here to help your business get the right results through a bespoke online marketing plan that incorporates tried and tested SEO tactics and emerging industry trends, such as video and niche researching. To learn more about how you can grow your home services business, contact our digital marketing agency in Thousand Oaks today by calling (805) 413-7893 or fill out our online form!